Owns end to end campaign setup, data integrity, tag management, and reporting improvement across multiple accounts, delivering optimized paid media operations.

Manages tagging and pixel implementation to ensure accurate measurement.

Job Description

Responsibilities

The integrated marketing operations specialist plays a critical role supporting the integrated marketing team as they are responsible for ensuring proper campaign setup, data accuracy, optimized assets specs, tagging/pixel implementation and continuous improvement of reporting processes.
This person has working knowledge of multiple ad servers and analytics platforms such as Google Campaign Manager, Google Analytics 4, social publishing tools, content management systems, and Marketing Cloud Intelligence.
Ability to work across multiple accounts and departments on a daily basis, efficiently organizing workflows and delivering on deadlines is a must.
Assists with the implementation, management, and execution of paid media campaigns, ensuring all activities are aligned with marketing goals.
Performs end-to-end campaign quality assurance, which includes: campaigns direct to correct landing page, content on page aligns with campaign, CTAs on page align with goals outlined in marketing plans, naming conventions for UTM parameters are correct for digital assets, analytics dashboard metrics align with marketing plan KPIs.
Optimizes campaign user journey, ensuring a seamless and positive user experience across multiple platforms.
Assist with the deployment and management of tracking tags via Google Tag Manager to ensure proper performance tracking.
Monitor campaign delivery to ensure proper execution, providing troubleshooting support for creative and publisher issues, and escalating to third-party vendors as necessary.
Ensure accurate reporting and data integrity, particularly in platforms like Marketing Cloud Intelligence, while proactively seeking ways to improve processes and grow reporting value
Ability to analyze and evaluate information and troubleshoot errors with keen attention to detail.

Requirements

A Bachelor’s degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience in performance media, marketing analytics and data visualization, preferably at an agency or can demonstrate comfortability working in a fast-paced, high volume atmosphere.

Preferred

Certifications in Google Tag Manager, Google Ad Manager or Google Marketing Platform is preferred.

Benefits

Sanford offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits .

Sanford Health

Sanford Health is the largest rural health system in the U.S. Our organization is dedicated to transforming the health care experience and providing access to world-class health care in America’s heartland. Headquartered in Sioux Falls, South Dakota, we serve more than one million patients and 220,000 health plan members across 250,000 square miles. Our integrated health system has 47 medical centers, 2,800 physicians and advanced practice providers, 170 clinical investigators and research scientists, more than 200 Good Samaritan Society senior care locations, and world clinics in eight countries around the globe. Learn more about our commitment to shaping the future of rural health care at sanfordhealth.org or Sanford Health News.

Sioux Falls, South Dakota, USA

16K employees (223 in marketing)

www.sanfordhealth.org

Traffic Signals

Monthly Visitors

628K

Monthly Google Ads Budget

$179.7K

Traffic Source Mix

49.7%

Direct

41.2%

Referral

7.4%

Social

0.6%

Paid

Headcount Trend

Current headcount: ~15.8K

Marketing Team

Marketing Team Size

159 (1% of company)

Median Career Experience

13 years

Median Tenure

6.7 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$12.1K

Last Raise

$12.1K

Grant, 2 years ago

Funding History

Jul 2024
Grant • $12.1K

Recent News

Sanford Health to build $500 million hospital in Rapid City

Nov 18, 2025 • South Dakota News Watch

Sanford Health plans to build Rapid City medical center with $300 million gift

Nov 17, 2025 • South Dakota Searchlight

Landmark gift establishes Sanford Black Hills Medical Center

Nov 17, 2025 • Sanford Health News

Responsibilities

The integrated marketing operations specialist plays a critical role supporting the integrated marketing team as they are responsible for ensuring proper campaign setup, data accuracy, optimized assets specs, tagging/pixel implementation and continuous improvement of reporting processes.
This person has working knowledge of multiple ad servers and analytics platforms such as Google Campaign Manager, Google Analytics 4, social publishing tools, content management systems, and Marketing Cloud Intelligence.
Ability to work across multiple accounts and departments on a daily basis, efficiently organizing workflows and delivering on deadlines is a must.
Assists with the implementation, management, and execution of paid media campaigns, ensuring all activities are aligned with marketing goals.
Performs end-to-end campaign quality assurance, which includes: campaigns direct to correct landing page, content on page aligns with campaign, CTAs on page align with goals outlined in marketing plans, naming conventions for UTM parameters are correct for digital assets, analytics dashboard metrics align with marketing plan KPIs.
Optimizes campaign user journey, ensuring a seamless and positive user experience across multiple platforms.
Assist with the deployment and management of tracking tags via Google Tag Manager to ensure proper performance tracking.
Monitor campaign delivery to ensure proper execution, providing troubleshooting support for creative and publisher issues, and escalating to third-party vendors as necessary.
Ensure accurate reporting and data integrity, particularly in platforms like Marketing Cloud Intelligence, while proactively seeking ways to improve processes and grow reporting value
Ability to analyze and evaluate information and troubleshoot errors with keen attention to detail.

Requirements

A Bachelor’s degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience in performance media, marketing analytics and data visualization, preferably at an agency or can demonstrate comfortability working in a fast-paced, high volume atmosphere.

Preferred

Certifications in Google Tag Manager, Google Ad Manager or Google Marketing Platform is preferred.

Benefits

Sanford offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits .

Marketing jobs

Integrated Marketing Operations Specialist