Own cross-channel campaigns across Google Ads, Search Ads 360, Meta, and Microsoft Ads with testing and optimization.
Collaborate with marketing to ensure paid media supports business goals and stays ahead of industry trends.

Job Description

Responsibilities

Plan, execute, and optimize advanced paid media campaigns across Google Ads, Search Ads 360, Meta and Microsoft Ads.
Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
Implement local SEO strategies such as targeted local keyword optimization.
Management of Google Business Profiles, including the management of Google Business Locations and Physician listings.
Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
Track and interpret key performance metrics and present actionable insights to leadership.
Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
Collaborate closely with cross-functional marketing teams to align paid media initiatives with overall business objectives.

Requirements

3-5 years of hands-on paid media experience with proven success.
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Meta.
Strong understanding of digital marketing and business KPIs.
Proven success with A/B and multivariate testing.
Proficiency in analytics platforms; Google Analytics, Microsoft Power BI & Adobe Analytics.
Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment.
Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.
Relevant certifications (Google Ads, Microsoft Ads) preferred.
Experience with automation, scripts, or bulk campaign management tools is a plus.
Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).

Preferred

Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).

Benefits

Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.

Carle Health

Carle Health is a vertically integrated system with a bold but simple mission: to be the trusted partner in all healthcare decisions for everyone who depends on it. Combining clinical care, health insurance, medical research and higher education, Carle Health provides highly accessible, high-quality care and service to improve health in communities throughout central Illinois and beyond. Always focused on its North Star – providing the best care possible for patients and health plan members – Carle Health is driven by a deep philanthropic spirit to solve real-world health issues now and into the future.The system includes eight, award-winning hospitals, multispecialty physician group practices with more than 1,300 doctors and advanced practice providers, provider-driven health insurance plans including Health AllianceTM and FirstCarolinaCare, Carle Illinois College of Medicine, the world’s first engineering-based medical school, Methodist College, Stephens Family Clinical Research Institute, and other associated healthcare businesses – all working together to get patients and health plan members the care they need at the right time and at every point in their healthcare journey. Founded in Urbana, IL, Carle Health has more than 16,800 team members working across Illinois, Indiana, Washington and North Carolina. It’s proud to be named a Great Place to Work®.

Founded in 1946

Urbana, Illinois, USA

6.6K employees (74 in marketing)

www.carle.org

Traffic Signals

Monthly Visitors

197.1K

Monthly Google Ads Budget

$18

Traffic Source Mix

62.1%

Direct

32.4%

Referral

4.3%

Social

0.7%

Paid

0.4%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size

50 (1% of company)

Median Career Experience

3.5 years

Median Tenure

4.1 years

People

HR / Recruitment

Bri Cougill

Human Resources Talent Acquisition Partner

At the company for 3 years 8 months

Funding

Last Raise

Grant, 1 years ago

Funding History

Sep 2024
Grant

Recent News

Carle Health and Mary Free Bed unite to transform inpatient rehabilitation

Nov 20, 2025 • Carle Health

Carle Health, Mary Free Bed partner on expanded rehab care

Nov 20, 2025 • WEEK | 25 News Now

Carle Health names Kurt Leifheit as Executive Vice President, Chief Legal Officer beginning in 2026

Nov 13, 2025 • Carle Health

Responsibilities

Plan, execute, and optimize advanced paid media campaigns across Google Ads, Search Ads 360, Meta and Microsoft Ads.
Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
Implement local SEO strategies such as targeted local keyword optimization.
Management of Google Business Profiles, including the management of Google Business Locations and Physician listings.
Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
Track and interpret key performance metrics and present actionable insights to leadership.
Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
Collaborate closely with cross-functional marketing teams to align paid media initiatives with overall business objectives.

Requirements

3-5 years of hands-on paid media experience with proven success.
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Meta.
Strong understanding of digital marketing and business KPIs.
Proven success with A/B and multivariate testing.
Proficiency in analytics platforms; Google Analytics, Microsoft Power BI & Adobe Analytics.
Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment.
Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.
Relevant certifications (Google Ads, Microsoft Ads) preferred.
Experience with automation, scripts, or bulk campaign management tools is a plus.
Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).

Preferred

Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).

Benefits

Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.