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Marketing jobs

8 marketing jobs

3 days ago

TikTok & Instagram Reels Strategist | The Points Guy

The Points Guy

New York City, NY (Hybrid)Full time$90K/yr – $112K/yr

5 days ago

Paid Media Strategist | The Points Guy

The Points Guy

New York City, NY (Hybrid)Full time$100K/yr – $120K/yr

3 weeks ago

Paid Media Analyst | The Points Guy

The Points Guy

New York City, NY (Hybrid)Full time$100K/yr – $120K/yr

6 weeks ago

Social Media Partnerships Manager | The Points Guy

The Points Guy

New York City, NY (Hybrid)Full time$70K/yr – $113K/yr

2 months ago

Senior Manager, Lifecycle & Email Marketing | The Points Guy

The Points Guy

New York City, NY (Hybrid)Full time$113K/yr – $130K/yr

3 months ago

Social Media Manager, Partnerships | The Points Guy

The Points Guy

New York City, NY (Hybrid)Full time$70K/yr – $90K/yr

4 months ago

Integrated Marketing Manager | The Points Guy

The Points Guy

New York, USA (Hybrid)Full time$112K/yr – $140K/yr

6 months ago

Senior Producer, Custom Video | The Points Guy

The Points Guy

USA (On-site)Internship$70K/yr – $120K/yr

All marketing roles in the US

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8 jobs

TikTok & Instagram Reels Strategist | The Points Guy

The Points Guy

New York City, NY (Hybrid)

$90K/yr - $112K/yrIn-houseFull-timeMid level3+ years exp.

3 days ago

Paid Media Strategist | The Points Guy

The Points Guy

New York City, NY (Hybrid)

$100K/yr - $120K/yrIn-houseFull-timeMid level3+ years exp.

5 days ago

Paid Media Analyst | The Points Guy

The Points Guy

New York City, NY (Hybrid)

$100K/yr - $120K/yrIn-houseFull-timeMid level1+ years exp.

3 weeks ago

Social Media Partnerships Manager | The Points Guy

The Points Guy

New York City, NY (Hybrid)

$70K/yr - $113K/yrIn-houseFull-timeMid level5+ years exp.

6 weeks ago

Senior Manager, Lifecycle & Email Marketing | The Points Guy

The Points Guy

New York City, NY (Hybrid)

$113K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

Social Media Manager, Partnerships | The Points Guy

The Points Guy

New York City, NY (Hybrid)

$70K/yr - $90K/yrIn-houseFull-timeMid level5+ years exp.

3 months ago

Integrated Marketing Manager | The Points Guy

The Points Guy

New York, USA (Hybrid)

$112K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Senior Producer, Custom Video | The Points Guy

The Points Guy

USA (On-site)

$70K/yr - $120K/yrIn-houseInternshipSenior level7+ years exp.

6 months ago

The Points Guy

TikTok & Instagram Reels Strategist | The Points Guy

New York City, NY (Hybrid)

$90K/yr – $112K/yrMid Level3+ years expFull time

Posted 3 days ago

Job Summary

Own the strategy and execution direction for TikTok and Reels, translating trends into briefs and guiding a test‑and‑learn pipeline while collaborating with editors and creators to produce platform‑native, performance‑driven content.

Own strategy and calendar development
Write briefs and set direction for creators
Shape test‑and‑learn and performance decisions

Job Description

Responsibilities

The strategy behind TPG’s TikTok and Reels presence: what we make, why we make it and how it evolves
Collaboration with creators and on-camera talent — you write the brief and set the strategic direction; they execute
A forward-looking content calendar that connects platform moments, trends and TPG’s editorial priorities
Clear, usable briefs that translate strategy into something a creator can execute without guesswork
Ongoing read of the algorithm: what’s being rewarded, what’s losing steam and what that means for us
Performance analysis that goes beyond surface metrics to actual decisions: what to scale, what to fix, what to stop
A test-and-learn pipeline: formats, hooks, structures; with real takeaways
Tight integration with editorial: spotting what in our pipeline should become short-form, and how to make it platform-native
Competitive awareness: what others in the space are doing and where there’s room for TPG to stand apart
A clear POV on social SEO: how our content shows up in search, not just in-feed

Requirements

3+ years working in social strategy, with real ownership over TikTok and/or Reels for a brand or publisher
A track record of turning trends and algorithm signals into actual content decisions that perform
Comfort with data, not just pulling metrics, but translating them into a clear point of view
Experience running a content calendar in a fast-moving environment
Strong writing. Your briefs are sharp, your thinking is clear and your recommendations hold up
Genuine familiarity with points, miles, and travel rewards culture
Understanding of how social ties to audience growth and revenue, not just engagement
Experience working within compliance or editorial guidelines for financial or regulated content

Preferred

Editing skills (CapCut, Premiere or similar). You don’t need to be the creator, but you can step in when needed
Experience working in a strategist + creator model
Background in travel, personal finance, affiliate, or performance-driven content

Benefits

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

The Points Guy

Reaching over 10 million people a month, The Points Guy is your go-to source to navigate the ins and outs of the travel world. Our team works around the clock to bring you all of the tips you need to help maximize your travel experiences. Follow us to learn more about loyalty programs, credit card points, events, aviation news, and of course, our latest job openings.

Founded in 2010

New York, England, GBR

thepointsguy.com/?utm_medium=tpg-o-social&utm_source=linkedin

Salaries

Posted range

$90K/yr – $112K/yr

Taken straight from the job posting.

See all The Points Guy salaries

Marketing Team

Median Tenure

1.1 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1.1M

Last Raise

$1.1M

Seed, 14 years ago

Funding History

Aug 2012
Seed • $1.1M

Traffic Signals

Monthly Google Ads Budget

$793.2K

Recent News

'This is a marathon, not a sprint': TPG's Gen Z staff members share credit card tips

Oct 22, 2025 • The Points Guy

What are points and miles worth? TPG’s October 2025 monthly valuations

Oct 2, 2025 • The Points Guy

'Just start' your points and miles journey: TPG's millennial staff shares credit card tips

Sep 16, 2025 • The Points Guy

Marketing jobs

TikTok & Instagram Reels Strategist | The Points Guy

Paid Media Strategist | The Points Guy

Paid Media Analyst | The Points Guy

Social Media Partnerships Manager | The Points Guy

Senior Manager, Lifecycle & Email Marketing | The Points Guy

Social Media Manager, Partnerships | The Points Guy

Integrated Marketing Manager | The Points Guy

Senior Producer, Custom Video | The Points Guy

All marketing roles in the US

All marketing roles in the US

TikTok & Instagram Reels Strategist | The Points Guy

Paid Media Strategist | The Points Guy

Paid Media Analyst | The Points Guy

Social Media Partnerships Manager | The Points Guy

Senior Manager, Lifecycle & Email Marketing | The Points Guy

Social Media Manager, Partnerships | The Points Guy

Integrated Marketing Manager | The Points Guy

Senior Producer, Custom Video | The Points Guy

TikTok & Instagram Reels Strategist | The Points Guy

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

The Points Guy

Salaries

Marketing Team

Funding

Funding History

Traffic Signals

Recent News

Links

All marketing roles in the US

All marketing roles in the US

TikTok & Instagram Reels Strategist | The Points Guy

Paid Media Strategist | The Points Guy

Paid Media Analyst | The Points Guy

Social Media Partnerships Manager | The Points Guy

Senior Manager, Lifecycle & Email Marketing | The Points Guy

Social Media Manager, Partnerships | The Points Guy

Integrated Marketing Manager | The Points Guy

Senior Producer, Custom Video | The Points Guy

TikTok & Instagram Reels Strategist | The Points Guy

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

The Points Guy

Salaries

Marketing Team

Funding

Funding History

Traffic Signals

Recent News

Links