Own end-to-end lifecycle marketing programs, designing always-on journeys, segmenting audiences, partnering with cross-functional teams, and leading measurement, testing, and optimization to grow engagement and revenue.

Own lifecycle programs metrics and reporting
Lead A/B tests and audience growth initiatives

Job Description

Responsibilities

Collaborate with the Director of Email on strategy, planning, and cross-functional communication as needed
Design and manage always-on lifecycle journeys (welcome, onboarding, re-engagement, win-back, post-purchase, post-product engagement, points/loyalty program engagement, vertical-specific, etc.) tailored to distinct audience segments
Build and refine audience segmentation strategy to personalize messaging based on behavior, engagement level, lifecycle stage, and product affinity
Partner with content, design, product, and data/analytics teams to develop journeys that support both current product lines and upcoming launches
Bring genuine points, miles, and travel loyalty expertise to shape messaging that our rewards-savvy audience trusts and finds genuinely useful
Own performance reporting for lifecycle programs — open, click, conversion, unsubscribe, and revenue metrics — and translate insights into testing roadmaps
Lead A/B and multivariate testing across subject lines, send times, content, and journey logic to continuously improve engagement and growth
Stay current on email deliverability best practices, platform capabilities, and lifecycle marketing trends to keep our program competitive
Help define and track north-star metrics for audience growth, engagement, and retention

Requirements

5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing
Proven experience building and managing multi-touch, segmented email journeys at scale
Deep familiarity with major loyalty programs — airlines, hotels, and credit cards — and how loyalty mechanics (tiers, points earning/redemption, elite status) translate into effective lifecycle messaging
Strong passion for travel and the points/miles/loyalty world — you love maximizing redemptions, credit card perks, and benefits, and get energized helping our audience do the same
Strong analytical skills — comfortable owning reporting and drawing insights from data, with hands-on skills in SQL, data visualization tools (e.g., Databricks, Looker, Tableau), and CDPs/data warehouses (e.g., Higtouch, Segment, mParticle, Snowflake) to pull and shape audience data beyond the ESP
Statistical fluency for testing — you think in terms of significance, sample size, and test duration, and can translate results into a clear narrative that drives decisions, not just a report
Rigorous about attribution — strong UTM discipline and a track record of tying marketing activity to downstream revenue
Experience with major ESPs/marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar) — or comparable CRM/lifecycle systems experience and the ability to ramp quickly — with enough HTML/CSS fluency to troubleshoot rendering issues across email clients (Gmail, Outlook, Apple Mail) without waiting on a developer
A track record of using segmentation and personalization to grow engagement and revenue
A genuine passion for customer experience — you think about every email as part of the reader's relationship with our brand, not just a message to send

Benefits

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

The Points Guy

Reaching over 10 million people a month, The Points Guy is your go-to source to navigate the ins and outs of the travel world. Our team works around the clock to bring you all of the tips you need to help maximize your travel experiences. Follow us to learn more about loyalty programs, credit card points, events, aviation news, and of course, our latest job openings.

Founded in 2010

New York, England, GBR

thepointsguy.com/?utm_medium=tpg-o-social&utm_source=linkedin

Traffic Signals

Monthly Google Ads Budget

$793.2K

Marketing Team

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1.1M

Last Raise

$1.1M

Seed, 14 years ago

Funding History

Aug 2012
Seed • $1.1M

Recent News

'This is a marathon, not a sprint': TPG's Gen Z staff members share credit card tips

Oct 22, 2025 • The Points Guy

What are points and miles worth? TPG’s October 2025 monthly valuations

Oct 2, 2025 • The Points Guy

'Just start' your points and miles journey: TPG's millennial staff shares credit card tips

Sep 16, 2025 • The Points Guy

Responsibilities

Collaborate with the Director of Email on strategy, planning, and cross-functional communication as needed
Design and manage always-on lifecycle journeys (welcome, onboarding, re-engagement, win-back, post-purchase, post-product engagement, points/loyalty program engagement, vertical-specific, etc.) tailored to distinct audience segments
Build and refine audience segmentation strategy to personalize messaging based on behavior, engagement level, lifecycle stage, and product affinity
Partner with content, design, product, and data/analytics teams to develop journeys that support both current product lines and upcoming launches
Bring genuine points, miles, and travel loyalty expertise to shape messaging that our rewards-savvy audience trusts and finds genuinely useful
Own performance reporting for lifecycle programs — open, click, conversion, unsubscribe, and revenue metrics — and translate insights into testing roadmaps
Lead A/B and multivariate testing across subject lines, send times, content, and journey logic to continuously improve engagement and growth
Stay current on email deliverability best practices, platform capabilities, and lifecycle marketing trends to keep our program competitive
Help define and track north-star metrics for audience growth, engagement, and retention

Requirements

5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing
Proven experience building and managing multi-touch, segmented email journeys at scale
Deep familiarity with major loyalty programs — airlines, hotels, and credit cards — and how loyalty mechanics (tiers, points earning/redemption, elite status) translate into effective lifecycle messaging
Strong passion for travel and the points/miles/loyalty world — you love maximizing redemptions, credit card perks, and benefits, and get energized helping our audience do the same
Strong analytical skills — comfortable owning reporting and drawing insights from data, with hands-on skills in SQL, data visualization tools (e.g., Databricks, Looker, Tableau), and CDPs/data warehouses (e.g., Higtouch, Segment, mParticle, Snowflake) to pull and shape audience data beyond the ESP
Statistical fluency for testing — you think in terms of significance, sample size, and test duration, and can translate results into a clear narrative that drives decisions, not just a report
Rigorous about attribution — strong UTM discipline and a track record of tying marketing activity to downstream revenue
Experience with major ESPs/marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar) — or comparable CRM/lifecycle systems experience and the ability to ramp quickly — with enough HTML/CSS fluency to troubleshoot rendering issues across email clients (Gmail, Outlook, Apple Mail) without waiting on a developer
A track record of using segmentation and personalization to grow engagement and revenue
A genuine passion for customer experience — you think about every email as part of the reader's relationship with our brand, not just a message to send

Benefits

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.