Brand Planning and AoP: Lead the Brand Plan and Annual Operating Plan with clear priorities and execution plans across functions.
Forecasting and ROI: Partner with GIA to pressure test forecasts and ensure investments align with strategy and financial projections.
Competitive & Market Research: Run competitive readiness and market research to shape segmentation, positioning, and growth strategy.

Job Description

Responsibilities

Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections
Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations
Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
Serve as a core member of the US Brand Leadership Team
Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
Lead the Annual Operating Plan (AoP) process in partnership with Finance
Ensure financial investments are aligned with brand strategy and ROI priorities
Provide ongoing financial transparency to the Brand Lead and Marketing leadership
Translate complex strategy into clear, compelling narratives tailored to diverse audiences
Support additional ad hoc strategic analyses and presentations as requested by leadership
Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans
Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategy
Support development of integrated marketing initiatives across Segmentation 2.0
Support the execution of projects initiated by Brand Lead or Executive leadership
Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution
Present findings and recommendations to senior leadership with clear decision asks

Requirements

BA/BS with 7+ years of marketing experience or a MA/MS/MBA with 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
Ability to communicate effectively with Senior Leadership on key brand growth initiatives
Demonstrated ability to lead without authority and influence cross-functional team
Prior success in competitive preparedness and market-shaping initiatives
Skilled in integrating insights from customer research, analytics, and field feedback
Excellent communication skills

Preferred

Background in hematology or highly competitive therapeutic categories is preferred

Benefits

The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

BeiGene

Effective March 17, 2025, The U.S. subsidiary of BeiGene, Ltd. has changed its name to BeOne Medicines USA, Inc. This change comes ahead of our anticipated global rebranding to BeOne Medicines Ltd. and redomiciliation to Switzerland, pending shareholder approval. The new name reflects our commitment to develop innovative medicines and partner with the global community to help as many patients with cancer as possible. To learn more about BeOne Medicines, please follow our new LinkedIn profile @BeOne Medicines.

Founded in 2010

Cambridge, Massachusetts, USA

2.4K employees (105 in marketing)

beonemedicines.com

Traffic Signals

Monthly Visitors

39.3K

Monthly Google Ads Budget

$37.5K

Traffic Source Mix

31.8%

Direct

20.2%

Referral

41.7%

Social

5.2%

Paid

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size

95 (4% of company)

Median Career Experience

13 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$6.8B

Last Raise

$2.1B

Post IPO Equity, 6 years ago

Funding History

Jul 2020
Post IPO Equity • $2.1B
Oct 2019
Post IPO Equity • $2.7B
Aug 2018
Post IPO Secondary • $903M

Recent News

BeiGene stock falls on Trump EO concerns, RBC sees buying opportunity

Sep 11, 2025 • Investing.com

BeiGene beats revenue expectations but misses on earnings in second quarter

Aug 6, 2025 • Investing.com

Lymphoma Treatment Market to Surpass USD 14.66 Billion by 2032, Fueled by Immunotherapy Advancements and Emerging Market Expansion - SNS Insider

Jul 18, 2025 • SNS Insider pvt ltd

Responsibilities

Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections
Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations
Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
Serve as a core member of the US Brand Leadership Team
Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
Lead the Annual Operating Plan (AoP) process in partnership with Finance
Ensure financial investments are aligned with brand strategy and ROI priorities
Provide ongoing financial transparency to the Brand Lead and Marketing leadership
Translate complex strategy into clear, compelling narratives tailored to diverse audiences
Support additional ad hoc strategic analyses and presentations as requested by leadership
Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans
Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategy
Support development of integrated marketing initiatives across Segmentation 2.0
Support the execution of projects initiated by Brand Lead or Executive leadership
Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution
Present findings and recommendations to senior leadership with clear decision asks

Requirements

BA/BS with 7+ years of marketing experience or a MA/MS/MBA with 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
Ability to communicate effectively with Senior Leadership on key brand growth initiatives
Demonstrated ability to lead without authority and influence cross-functional team
Prior success in competitive preparedness and market-shaping initiatives
Skilled in integrating insights from customer research, analytics, and field feedback
Excellent communication skills

Preferred

Background in hematology or highly competitive therapeutic categories is preferred

Benefits

The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

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Job Summary

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Responsibilities

Requirements

Preferred

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Recent News

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Job Summary

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Responsibilities

Requirements

Preferred

Benefits

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Traffic Signals

Headcount Trend

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People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News