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7 marketing jobs

BLOOM logo
3 days ago

Digital Brand Manager

BLOOM

USA (Remote)Full time$80K/yr – $100K/yr
BLOOM logo
4 weeks ago

Brand Specialist

BLOOM

New York City, NY (Hybrid)Full time
BLOOM logo
1 month ago

Brand Ambassador

BLOOM

Chicago, IL (On-site)Full time
BLOOM logo
3 months ago

Director, Digital Marketing | Poppy & Peonies

BLOOM

USA (Remote)Full time$150K/yr – $185K/yr
BLOOM logo
4 months ago

Director of Ecommerce | Poppy & Peonies

BLOOM

USA (Remote)Full time$145K/yr – $175K/yr
Bloom logo
4 months ago

Founding Growth / Marketing

Bloom

California, MO (On-site)Full time
BLOOM logo
5 months ago

Brand Specialist

BLOOM

USA (Remote)Full time

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7 jobs
BLOOM logo

Digital Brand Manager

BLOOM

USA (Remote)

$80K/yr - $100K/yrIn-houseFull-timeSenior level5+ years exp.
3 days ago
BLOOM logo

Brand Specialist

BLOOM

New York City, NY (Hybrid)

In-houseFull-timeMid level
4 weeks ago
BLOOM logo

Brand Ambassador

BLOOM

Chicago, IL (On-site)

In-houseFull-timeEntry level
1 month ago
BLOOM logo

Director, Digital Marketing | Poppy & Peonies

BLOOM

USA (Remote)

$150K/yr - $185K/yrIn-houseFull-timeDirector/executive
3 months ago
BLOOM logo

Director of Ecommerce | Poppy & Peonies

BLOOM

USA (Remote)

$145K/yr - $175K/yrIn-houseFull-timeDirector/executive
4 months ago
Bloom logo

Founding Growth / Marketing

Bloom

California, MO (On-site)

In-houseFull-timeIntern/new grad
4 months ago
BLOOM logo

Brand Specialist

BLOOM

USA (Remote)

In-houseFull-timeMid level
5 months ago
BLOOM logo
BLOOM

Digital Brand Manager

USA (Remote)

$80K/yr – $100K/yrSenior Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own and optimize the digital funnel to drive dispensary visits and sales, manage budgets and cross-channel performance, and lead partnerships, content, and campaigns across social, email, web, and retail menus.

  • Own the digital funnel and ROI across paid media, email, and co-marketing.
  • Lead reporting and optimization to connect metrics to dispensary traffic and revenue.
  • Collaborate with creative and partners to launch campaigns and merch stores.

Job Description

Responsibilities

  • Own the digital funnel that grows our customer funnel and drives customers to dispensaries carrying Bloom, from awareness through purchase.
  • Set the overall digital budget jointly with the CMO, then manage and allocate it across paid media, creative production, email, and co-marketing — tracking ROI and shifting spend toward what performs.
  • Own reporting across all digital marketing metrics — channel engagement, audience and list growth, site traffic, CAC, and conversion rate — and connect them to the downstream KPIs that matter: dispensary traffic, menu orders, and revenue. Adjust strategy based on what the data shows.
  • Plan, execute, and optimize co-marketing campaigns with dispensary partners, including in-store promotions or activations supported by digital ads, email, and owned content.
  • Manage Bloom's presence and merchandising across retail menu platforms —ie, retail menus, I Heart Jane, Weedmaps, and Dutchie, etc.
  • Instagram and TikTok — help build Bloom’s social brand world. Own the content strategy that grows community, deepens loyalty, and makes Bloom a brand people want to be part of.
  • YouTube and Reddit — drive retail sales support. Cultivate the review and word-of-mouth ecosystem where customers research before they buy, knowing that positive reviews translate directly into dispensary visits and sales.
  • Email (Klaviyo) — manage B2B and B2C campaigns end to end, executing against priorities set with the CMO and sales, tailoring messaging to each audience to drive wholesale orders, dispensary traffic, and online conversions.
  • Web — keep Bloom's site current, on-brand, optimizing the route visitors take to the dispensaries and menus that carry us.
  • Lead and optimize paid digital campaigns, using audience data and analytics to bring down customer acquisition cost and improve store-visit conversion.

Requirements

  • 5+ years in digital marketing, or brand management with experience
  • Proven track record building and scaling digital funnels that drive measurable traffic, conversion, and revenue.
  • Hands-on paid digital media experience — audience segmentation, retargeting, and attribution — with the ability to build and optimize campaigns directly rather than through an agency.
  • Experience managing B2B and B2C email campaigns, tailoring messaging by segment to drive wholesale orders, retail traffic, and online conversions.
  • Proven ability to lead performance analysis and translate findings into execution shifts that keep results improving.
  • Experience owning a marketing budget and allocating spend across channels against revenue targets.
  • Must be 21+ and able to obtain [state] cannabis worker credentials and pass a background check.

Preferred

  • Cannabis industry experience, particularly with retail menu platforms (I Heart Jane, Weedmaps, Dutchie).
  • Experience launching or scaling DTC e-commerce, especially merch or apparel.
  • Familiarity with CRM and digital asset management tools.
  • Experience running omni-channel campaigns from strategy through execution in a regulated or ad-restricted category.

Benefits

  • Remote-first work environment
  • Medical, dental & vision
  • Employee-Funded 401(k)
  • Phone Stippened
BLOOM logo

BLOOM

The simplest way to scale remote teams. We help companies save tens of thousands of dollars per year through remote hires abroad. Our talent pool is full of qualified bilingual candidates that have studied online at US-accredited universities.We're pioneering social-impact staffing by empowering deserving people in emerging markets to significantly improve their standards of living through dignified work and to reach their full potential.International staffing with transparent margins, above average wages for our team members, and resources to build local leaders in the countries where we operate. On average, our clients save more than 50% on talent costs and our team members earn more than 2.5x than their previous job. Join us!

Founded in 2013
Lehi, Utah, USA
1K employees (135 in marketing)
hirebloom.com

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

See all BLOOM salaries

Marketing Team

Marketing Team Size
81 (8% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

People

HR / Recruitment

Sarah Scrivens
Sarah Scrivens
Sr. Talent & HR Advisor
At the company for 5 months

Funding

Last Raise
Non Equity Assistance, 4 years ago

Funding History

  • Jan 2022
    Non Equity Assistance

Traffic Signals

Monthly Visitors
15.8K
Monthly Google Ads Budget
$106.4K
Traffic Source Mix
Search
33.7%
Direct
45.8%
Referral
6.9%
Social
12.4%
Paid
1%

Headcount Trend

Current headcount: ~1K

Recent News

Wondergrove Has Landed: Bloom's New House Brand Launches in Ohio
May 1, 2025 • Morningstar
Sage, Bloom team up to offer carbon credits
May 1, 2025 • Resource-Recycling
Bloom Energy’s Conagra transaction highlights market opportunity, says RBC
Apr 2, 2025 • Yahoo Finance
Why Bloom Energy Corp. (BE) Went Up On Tuesday?
Apr 2, 2025 • Yahoo Finance
Conagra Brands Collaborates with Bloom Energy to Utilize Fuel Cell Technology at its Ohio Production Facilities
Apr 1, 2025 • PR Newswire
Renewable Energy Stocks Q4 Earnings: Bloom Energy (NYSE:BE) Firing on All Cylinders
Mar 28, 2025 • Yahoo Finance

Links

hirebloom.comLinkedInX (Twitter)Crunchbase