Own and lead strategic client partnerships and creator-driven campaigns, translating business goals into measurable KPIs while balancing growth, profitability, and cross-functional delivery.

Own influencer strategy and measurement frameworks
Drive organic growth and program packaging
Lead end-to-end campaigns and mentor teams

Job Description

Responsibilities

Strategic Client Partnership - Act as primary advisor to top-tier clients, translating business goals into clear strategies and measurable KPIs. - Provide thought leadership on social-first, creator-led, and platform-native approaches; stay ahead of trends and paid/platform capabilities. - Navigate sensitive client needs with composure; proactively de-risk issues and strengthen trust. - Serve as the main link between brand and creators/talent managers; define influencer strategy and measurement frameworks. Growth & Financial Management - Drive organic growth via upsell/cross-sell; shape new scopes, pricing, and margin targets. - Lead/co-lead pitches and RFPs using competitive analyses, case studies, and social playbooks. - Package and price creator/influencer programs, performance-based models, and integrated talent + paid amplification + social commerce. - Negotiate creator rates, usage, and licensing; own portfolio financial health (forecasting, resourcing, budgets, burn, margin) using Asana and Kantata; enforce scoping/change orders/contracts. Team Leadership & Culture - Lead, mentor, and motivate Account Directors/Managers/Executives; set clear expectations and growth plans; celebrate wins and coach through losses. - Delegate effectively, empowering ownership while stepping in decisively when needed. - Champion collaborative, cross-functional ways of working across creative, strategy, production, and media. - Upskill teams on creator best practices (contracting/licensing, benchmarking, content feedback, disclosure compliance, paid whitelisting) and train on creator management platforms. Delivery, Optimization & Operational Excellence - Lead end-to-end creator campaigns from brief to reporting, including sourcing/vetting talent (micro to celebrity), timelines, briefs, content approvals, and daily comms with talent management. - Oversee paid and organic social programs—including influencer strategies—on TikTok, Instagram, and YouTube; track performance (e.g., engagement rates), ensure KPI attainment, ROI storytelling, and executive-ready reporting. - Identify performance trends and run strategic optimizations; partner with talent managers/marketplaces/platforms to maximize distribution, whitelisting, and brand safety. - Ensure efficient content workstreams and conflict resolution; model ATTN’s values: Make It Smart, Make It Great, Make It Matter.

Requirements

10+ years in account management, marketing, or public relations within creative/advertising/media/PR agencies, with a proven record leading large or complex accounts.
5+ years leading creator/influencer programs at scale, including sourcing, negotiation, briefing, whitelisting/allowlisting, and content usage and licensing.
4+ years managing and mentoring teams with strong cross-functional leadership.
Strong relationships with talent agencies, creator platforms, and influencer tech partners; fluency in affiliate/social commerce models and tracking.
Deep, current expertise in social media across paid and organic; fluency in platform capabilities, influencer strategies, audience targeting, and social KPIs.
Demonstrated business development success: upsell/cross-sell, leading pitches, SOW development, pricing, and negotiation.
Strong financial acumen: budgeting, forecasting, resourcing, margin management; experience with Asana and Kantata or similar tools.
Executive presence with excellent communication, presentation, and negotiation skills; comfortable engaging C-suite stakeholders.
Proactive, solutions-oriented problem solver who performs under pressure and anticipates challenges.
The role is located in Los Angeles or New York; candidates can be based in LA or NY.

Preferred

Education: Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree a plus.

attn:

3.0 Glassdoor

ATTN: is a media company built for the attention era. In addition to being a social video publisher, we're a production studio and creative agency offering best-in-class storytelling, audience insights, and social content creation. We call attention to the inspiring, the innovative, and the untold, through meaningful stories with macro impact.

Founded in 2014

Los Angeles, California, USA

180 employees (62 in marketing)

www.attn.com

50% recommend to a friend

67% CEO approval

Traffic Signals

Monthly Visitors

27.8K

Traffic Source Mix

47.5%

Direct

37.2%

Referral

7.4%

Social

6.9%

Paid

0.8%

Headcount Trend

Current headcount: ~180

Marketing Team

Marketing Team Size

40 (22% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$37.1M

Last Raise

$15M

Series C, 7 years ago

Funding History

Sep 2018
Series C • $15M
Feb 2016
Series B • $18M
Dec 2014
Series A • $4.1M

Recent News

PGA TOUR Studios, ATTN: team up with Druski for 'Truth or Putt' – a bold new spin on golf content

Jul 14, 2025 • PGA Tour

PGA TOUR Studios and ATTN: Team Up with Druski for Truth or Putt – a Bold New Spin on Golf Content

Jul 14, 2025 • Business Wire

ATTN’s Taryn Crouthers on why you should stop doing 80% of your job

Mar 10, 2025 • Ad Age

Responsibilities

Strategic Client Partnership - Act as primary advisor to top-tier clients, translating business goals into clear strategies and measurable KPIs. - Provide thought leadership on social-first, creator-led, and platform-native approaches; stay ahead of trends and paid/platform capabilities. - Navigate sensitive client needs with composure; proactively de-risk issues and strengthen trust. - Serve as the main link between brand and creators/talent managers; define influencer strategy and measurement frameworks. Growth & Financial Management - Drive organic growth via upsell/cross-sell; shape new scopes, pricing, and margin targets. - Lead/co-lead pitches and RFPs using competitive analyses, case studies, and social playbooks. - Package and price creator/influencer programs, performance-based models, and integrated talent + paid amplification + social commerce. - Negotiate creator rates, usage, and licensing; own portfolio financial health (forecasting, resourcing, budgets, burn, margin) using Asana and Kantata; enforce scoping/change orders/contracts. Team Leadership & Culture - Lead, mentor, and motivate Account Directors/Managers/Executives; set clear expectations and growth plans; celebrate wins and coach through losses. - Delegate effectively, empowering ownership while stepping in decisively when needed. - Champion collaborative, cross-functional ways of working across creative, strategy, production, and media. - Upskill teams on creator best practices (contracting/licensing, benchmarking, content feedback, disclosure compliance, paid whitelisting) and train on creator management platforms. Delivery, Optimization & Operational Excellence - Lead end-to-end creator campaigns from brief to reporting, including sourcing/vetting talent (micro to celebrity), timelines, briefs, content approvals, and daily comms with talent management. - Oversee paid and organic social programs—including influencer strategies—on TikTok, Instagram, and YouTube; track performance (e.g., engagement rates), ensure KPI attainment, ROI storytelling, and executive-ready reporting. - Identify performance trends and run strategic optimizations; partner with talent managers/marketplaces/platforms to maximize distribution, whitelisting, and brand safety. - Ensure efficient content workstreams and conflict resolution; model ATTN’s values: Make It Smart, Make It Great, Make It Matter.

Requirements

10+ years in account management, marketing, or public relations within creative/advertising/media/PR agencies, with a proven record leading large or complex accounts.
5+ years leading creator/influencer programs at scale, including sourcing, negotiation, briefing, whitelisting/allowlisting, and content usage and licensing.
4+ years managing and mentoring teams with strong cross-functional leadership.
Strong relationships with talent agencies, creator platforms, and influencer tech partners; fluency in affiliate/social commerce models and tracking.
Deep, current expertise in social media across paid and organic; fluency in platform capabilities, influencer strategies, audience targeting, and social KPIs.
Demonstrated business development success: upsell/cross-sell, leading pitches, SOW development, pricing, and negotiation.
Strong financial acumen: budgeting, forecasting, resourcing, margin management; experience with Asana and Kantata or similar tools.
Executive presence with excellent communication, presentation, and negotiation skills; comfortable engaging C-suite stakeholders.
Proactive, solutions-oriented problem solver who performs under pressure and anticipates challenges.
The role is located in Los Angeles or New York; candidates can be based in LA or NY.

Preferred

Education: Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree a plus.