6 weeks ago
Director of Product Marketing, Arena
PTC
USA (Remote)Part time$180K/yr – $220K/yr
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Director of Product Marketing, Arena
USA (Remote)
$180K/yr – $220K/yrDirector/Executive10+ years expPart time
Posted 6 weeks ago
Job Summary
Own and drive the product marketing program for Arena’s PLM and QMS, shaping strategy, messaging, and go-to-market while closely collaborating with Product Management, Sales, and Customer Success to accelerate adoption and growth across key industries.
- Define target markets, buyer personas, and use cases to support growth
- Lead launches, competitive intelligence, and sales enablement to ensure consistent messaging
Job Description
Responsibilities
- Lead the team responsible for developing and executing the product marketing strategy for Arena's PLM and QMS portfolio.
- Develop portfolio messaging, positioning, and value propositions that clearly communicate Arena's differentiated value.
- Develop and maintain deep expertise in the PLM and QMS markets, customer challenges, competitive offerings, and emerging industry trends to serve as a trusted advisor across the organization.
- Partner with Product Management to influence product strategy through market intelligence, customer insights, and competitive analysis.
- Define target markets, buyer personas, and use cases that support growth across key industries including high technology, semiconductor, medical devices, industrial manufacturing, and aerospace & defense.
- Translate company and business objectives into annual and quarterly product marketing plans, priorities, and execution strategies.
- Lead the team responsible for planning and executing go-to-market strategies for new products, capabilities, and major releases.
- Develop launch plans that align Product Management, Sales, Customer Success, and Marketing around consistent messaging and execution.
- Ensure product positioning is consistently represented across campaigns, digital channels, events, analyst engagements, partner programs, and sales enablement.
- Partner with Product Management and executive leadership to support pricing, packaging, market segmentation, and commercialization strategies.
Requirements
- 10+ years of experience in B2B enterprise software Product Marketing.
- 5+ years of experience leading and developing high-performing marketing teams.
- Deep understanding of Product Lifecycle Management (PLM), Quality Management Systems (QMS), and modern product development processes.
- Demonstrated success developing product positioning, messaging, and go-to-market strategies for enterprise software.
- Strong understanding of engineering, manufacturing, quality, and regulatory workflows.
- Experience marketing enterprise software to engineering, manufacturing, quality, and product development organizations.
- Proven ability to communicate complex technical concepts to executive, business, and technical audiences.
- Demonstrated success leading cross-functional initiatives within global, matrixed organizations.
- Excellent written, verbal, presentation, and executive communication skills.
Preferred
- Experience marketing enterprise SaaS solutions serving manufacturing organizations.
- Knowledge of digital thread, engineering collaboration, product development, and quality management technologies.
- Experience working with industry analysts, influencers, and strategic customers.
- Familiarity with high technology, semiconductor, medical device, industrial manufacturing, or aerospace & defense industries.
- Experience presenting at customer conferences, industry events, and executive briefings.
Benefits
- Eligible employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP) which allows for the purchase of discounted PTC stock.
- Certain roles may also be eligible for participation in our equity programs.
- Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and if you are an office-assigned employee, a generous commuter subsidy.
- All total rewards and benefits programs are subject to plan eligibility and other terms and conditions.
- For more information about PTC’s comprehensive benefits, please visit our Careers Page.
PTC
4.1 Glassdoor
PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. With PTC, and its partner ecosystem, manufacturers can capitalize on the promise of today’s new technology to drive digital transformation. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran statusCopyright 2025 PTC Inc. and its Licensors. All Rights Reserved
Founded in 1985
Boston, Massachusetts, USA
8.1K employees (384 in marketing)
85% recommend to a friend
83% CEO approval
Salaries
Posted range
$180K/yr – $220K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
262 (3% of company)
Median Tenure
12.7 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
1.1M
Traffic Source Mix
Search
56.5%
Direct
35.1%
Referral
6%
Social
1.6%
Paid
0.7%
Headcount Trend
Current headcount: ~8.1K