Brand & Social Strategy: Establish a consistent voice and platform approach that boosts reach, engagement, and brand affinity.
Content Production & Planning: Align editorial calendars with campaigns, deliver posts and video that spark conversation, and collaborate with design, copy, and product marketing to scale.

Job Description

Responsibilities

Define and evolve TownSq’s voice, tone, and personality across all social platforms (LinkedIn, Instagram, Facebook, YouTube)
Build and execute a social media strategy that increases reach, engagement, and brand affinity
Identify and leverage cultural trends, industry topics, and audience insights to keep content fresh and relevant
Develop compelling, high-performing content (posts, short-form video, thought leadership, campaigns) that drives conversation and shareability
Lead content planning through an editorial calendar aligned to marketing campaigns and business priorities
Partner with design, copywriter, product marketing, and external resources to produce engaging content
Oversee supporting content channels including blog, email newsletters, ebooks, landing pages and web content
Manage publishing workflows, optimize content for SEO, and continuously audit and refresh existing assets
Ensure consistency in messaging and storytelling across all touchpoints
Collaborate with Sales, Client Success, and Product Marketing to align content with growth and retention goals

Associa

With more than 300 branch offices across North America, Associa is building the future of community for more than 7.5 million residents worldwide. Our 15,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 45 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.

Founded in 1979

Richardson, Texas, USA

1.9K employees (417 in marketing)

careers.associaonline.com