Own and scale the end-to-end growth engine across owned channels and wholesale/partner routes, balancing CAC and LTV while building a high-performing team and shaping strategy with cross-functional partners.

Growth Infrastructure: Build and maintain the measurement, attribution, and optimization framework to drive new customer acquisition and channel ROI.
Channel Management: Lead the full mix (Paid Social, Paid Search & Shopping, Affiliate, SEO, Email/Mail, Referral, Yelp, Audio) and explore new tests to lift growth.
Cross-Functional Collaboration: Partner with Brand/PR/Influencer, Digital & Engineering, Data Strategy, Finance to align budgets, creative, and measurement for growth.

Job Description

Responsibilities

Develop and lead team to execution of full funnel marketing strategy in partnership with the SVP and Business Owners (GMs) to support awareness and new client growth across our owned and operated channels (Direct/E-commerce & Hair Color Bar).
Ownership and accountability of owned and operated channel new customer acquisition targets and budget, managing to a cost of acquisition and LTV, as well as media mix effectiveness
Strong collaboration, strategic planning and campaign execution in partnership with Amazon and Wholesale GM teams to support new to brand growth for those lines of business
Develop, inspire and lead a high performing team, responsible for channel management of key Paid & Non-Paid growth drivers: Paid Social, Paid Search & Shopping, Affiliate, Yelp, Audio, Mail, SEO, Referral as well as exploratory and test channels
Collaborate on strategy, budgets and influence key marketing teams that directly contribute to new client growth like Brand, PR, Influencer, Organic Social, Local Marketing and CRM to ensure those channels are delivering to growth objectives.
Identify and implement strategies to improve efficiency and scale like creative, geo targeting, media mix, channel expansion, pricing/promotions, landing page optimizations, AI, etc
Build influential relationships to drive execution of strategies with cross functional partners that contribute to growth like Digital & Engineering (landing page optimization, marketing technology); Data Strategy (analytics, measurement and attribution); Creative & Brand (ads, messaging, visuals); Finance (forecasting and modeling)
Evaluate and manage media budget allocation across different channels, products and campaigns to ensure optimal performance and ROI in partnership with channel leads
Manage and maximize impact of external relationships like 3rd party vendors, marketing agencies and media account reps; including evaluation of existing and new relationships, business cases to support investment, and negotiating contracts
Create and present informative executive-level weekly, monthly and quarterly write-ups/presentations that capture growth trends, actionable insights and performance to plan
Own monthly reconciliation process in partnership with accounting and finance to ensure tracking to media and opex budgets. Ensure all team members are accurately tracking their costs in a timely manner.
Maintain pulse on and evaluate growth marketing trends, tools and competitive insights to ensure we’re leaders in our growth marketing strategy, with a focus on innovation and leveraging AI to drive growth and/or efficiencies in marketing

Requirements

Bachelor's Degree
8 years+ experience in growth, acquisition and/or performance marketing; with at least 3 years managing a team of 2 or more marketers
Experience with managing and scaling acquisition cost effectively in-house, with multi-million dollar annual budgets
Experience with marketing channels including Meta, Google, Affiliate. Upper funnel media experience a plus: TV, OTT, Direct Mail, OOH & Podcast/Audio
Experience with non-paid channels like SEO and Referral
Experience in omni-channel business with direct to consumer, 4-wall (retail and/or service) and wholesale distribution. Amazon experience is a plus.
Well versed in analytics, attribution and measurement to measure impact of marketing in an omni-channel business
Demonstrated ability to think strategically and analytically to synthesize, prioritize and drive results with a high sense of urgency with ability to think creatively with a willingness and desire to ‘roll up your sleeves’
Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
Analytically minded with ability to translate data into actionable insights

Preferred

Amazon experience is a plus.
Upper funnel media experience a plus
Bonus industry experience: Subscription or membership driven business; Multi-location fitness, beauty or wellness business; D2C turned omni-channel business; Supply & demand marketplace driven business

Madison Reed

3.5 Glassdoor

We’re disrupting a $50 billion industry.Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men’s line in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home.We live our values.Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.We are hair color that breaks the rules.Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.Join us in our mission to live life colorfully and make personal care more personal.

Founded in 2013

San Francisco, California, USA

461 employees

madison-reed.com

65% recommend to a friend

70% CEO approval

Traffic Signals

Monthly Visitors

498.4K

Monthly Google Ads Budget

$32.7K

Traffic Source Mix

45.9%

Direct

45.5%

Referral

4.7%

Social

3.3%

Paid

0.5%

Headcount Trend

Current headcount: ~461

Funding

Total Funding

$273.7M

Last Raise

$50M

Debt Financing, 3 years ago

Funding History

Feb 2023
Debt Financing • $50M
Apr 2022
Series G • $33M
Nov 2021
Series G • $2.7M

Recent News

The 7 Best At-Home Hair Colors for Gray Hair, According to Experts

Nov 3, 2025 • Harper's BAZAAR

UConn Basketball Star Sarah Strong and Mom, Allison Feaster, Join Madison Reed as Ambassadors

Oct 28, 2025 • WWD

The UConn Huskies And Hair Brand Madison Reed Partnered For Six Incredible Color Transformations

Oct 28, 2025 • Women's Health

Responsibilities

Develop and lead team to execution of full funnel marketing strategy in partnership with the SVP and Business Owners (GMs) to support awareness and new client growth across our owned and operated channels (Direct/E-commerce & Hair Color Bar).
Ownership and accountability of owned and operated channel new customer acquisition targets and budget, managing to a cost of acquisition and LTV, as well as media mix effectiveness
Strong collaboration, strategic planning and campaign execution in partnership with Amazon and Wholesale GM teams to support new to brand growth for those lines of business
Develop, inspire and lead a high performing team, responsible for channel management of key Paid & Non-Paid growth drivers: Paid Social, Paid Search & Shopping, Affiliate, Yelp, Audio, Mail, SEO, Referral as well as exploratory and test channels
Collaborate on strategy, budgets and influence key marketing teams that directly contribute to new client growth like Brand, PR, Influencer, Organic Social, Local Marketing and CRM to ensure those channels are delivering to growth objectives.
Identify and implement strategies to improve efficiency and scale like creative, geo targeting, media mix, channel expansion, pricing/promotions, landing page optimizations, AI, etc
Build influential relationships to drive execution of strategies with cross functional partners that contribute to growth like Digital & Engineering (landing page optimization, marketing technology); Data Strategy (analytics, measurement and attribution); Creative & Brand (ads, messaging, visuals); Finance (forecasting and modeling)
Evaluate and manage media budget allocation across different channels, products and campaigns to ensure optimal performance and ROI in partnership with channel leads
Manage and maximize impact of external relationships like 3rd party vendors, marketing agencies and media account reps; including evaluation of existing and new relationships, business cases to support investment, and negotiating contracts
Create and present informative executive-level weekly, monthly and quarterly write-ups/presentations that capture growth trends, actionable insights and performance to plan
Own monthly reconciliation process in partnership with accounting and finance to ensure tracking to media and opex budgets. Ensure all team members are accurately tracking their costs in a timely manner.
Maintain pulse on and evaluate growth marketing trends, tools and competitive insights to ensure we’re leaders in our growth marketing strategy, with a focus on innovation and leveraging AI to drive growth and/or efficiencies in marketing

Requirements

Bachelor's Degree
8 years+ experience in growth, acquisition and/or performance marketing; with at least 3 years managing a team of 2 or more marketers
Experience with managing and scaling acquisition cost effectively in-house, with multi-million dollar annual budgets
Experience with marketing channels including Meta, Google, Affiliate. Upper funnel media experience a plus: TV, OTT, Direct Mail, OOH & Podcast/Audio
Experience with non-paid channels like SEO and Referral
Experience in omni-channel business with direct to consumer, 4-wall (retail and/or service) and wholesale distribution. Amazon experience is a plus.
Well versed in analytics, attribution and measurement to measure impact of marketing in an omni-channel business
Demonstrated ability to think strategically and analytically to synthesize, prioritize and drive results with a high sense of urgency with ability to think creatively with a willingness and desire to ‘roll up your sleeves’
Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
Analytically minded with ability to translate data into actionable insights

Preferred

Amazon experience is a plus.
Upper funnel media experience a plus
Bonus industry experience: Subscription or membership driven business; Multi-location fitness, beauty or wellness business; D2C turned omni-channel business; Supply & demand marketplace driven business