Own end-to-end product marketing across NAF's mortgage portfolio and technology platforms, position NAF as an industry leader in AI-powered lending, and lead go-to-market, audience segmentation, and strategic partnerships while guiding a small marketing team.

Define messaging and competitive differentiation for borrowers, loan officers, and partners
Lead GTM for product launches and platform updates with cross-functional alignment
Advance audience insights, data-driven targeting, and partner enablement in collaboration with Sales and Strategy

Job Description

Responsibilities

Product Marketing & Positioning • Own end-to-end product marketing strategy across NAF's full portfolio — including loan products (purchase, refinance, reverse, specialty) and proprietary technology platforms.• Expertise in AI and how to position NAF as an industry leader in this space.• Develop compelling, differentiated product positioning and messaging that clearly articulates NAF's competitive advantages to borrowers, loan officers, partners, and the broader market.• Conduct regular competitive analysis to benchmark NAF's offerings against key industry players, identify whitespace opportunities, and inform product roadmap and marketing strategy.• Lead go-to-market strategy and execution for new product launches, technology releases, and platform updates — ensuring cross-functional alignment from inception through launch and post-launch optimization.• Partner with strategy and sales on roadmap communication, market validation, and GTM readiness.• Own integrated product marketing campaigns in collaboration with Marketing Operations.• Establish NAF as the industry leader in technology-enabled mortgage lending through bold market positioning.
Audience Strategy & Segmentation • Lead the development of a sophisticated audience segmentation framework — identifying, defining, and prioritizing key customer and partner segments based on behavioral, demographic, financial, and psychographic data.• Translate audience insights into targeted marketing strategies, tailored messaging, and personalized content experiences that drive engagement, conversion, and loyalty.• Champion a data-driven approach to audience analysis, leveraging analytics platforms to continuously refine targeting, measure impact, and optimize performance.• Collaborate with lead gen and data teams to build and maintain NAF's audience data assets.
Strategic Partnerships • Serve as a senior marketing leader for NAF's strategic partnership ecosystem — developing joint go-to-market strategies, co-marketing programs, and partner enablement materials.• Demonstrate fluency in strategic partnership structures, including Master Service Agreements (MSAs), and the ability to navigate partnership terms, obligations, and co-marketing arrangements at an executive level.• Build and sustain relationships with key external partners, technology vendors, and industry organizations to amplify NAF's market presence and distribution reach.• Collaborate with partnership and legal teams to structure partnership frameworks that align marketing objectives with contractual requirements.
Team Leadership & Cross-Functional Collaboration • Lead, mentor, and scale a high-performing team of 3 marketers (across mortgage products, strategic partnerships, tech products).• Set clear goals, establish accountability frameworks, and lead with clarity and decisiveness through ambiguity.• Partner closely with Product, Sales, Operations, Legal, Compliance, and Customer Success leadership to align GTM plans, track KPIs, adoption metrics, and campaign performance.• Present strategy, insights, and recommendations to C-suite and senior leadership with confidence and authority.

Requirements

Bachelor's degree in Marketing, Business, or a related field required; Master's degree or MBA strongly preferred.
10–15 years of progressive experience in product marketing, audience marketing, or related disciplines, with at least 5+ years in a senior leadership role.
Deep expertise in marketing both loan/mortgage products and technology/SaaS products — candidates with experience in only one domain will not be considered.
Demonstrated expertise in audience segmentation, audience analysis, and data-driven targeting strategies at scale.
Fluency in strategic partnerships, including a working understanding of how Master Service Agreements (MSAs) function, co-marketing obligations, and partnership lifecycle management.
Proven ability to differentiate product offerings from competitors and conduct rigorous, ongoing competitive analysis to inform positioning and strategy.
Demonstrated success establishing a brand or product line as a category leader, with the vision and execution capability to make NAF the industry leader in tech-enabled mortgage solutions.
Significant experience in the financial services, mortgage, or real estate industry, with a strong understanding of the loan lifecycle, mortgage products, compliance requirements, and industry dynamics.
Proven success in building and executing go-to-market strategies for SaaS, platform-based, or financial products.
Data-driven mindset with strong comfort around KPIs, adoption metrics, business case development, and ROI analysis.

New American Funding

3.5 Glassdoor

Our Mission:New American Funding enables clients of all backgrounds to accomplish the American dream of homeownership by offering a diverse product suite, competitive pricing, and our promise to provide a timely and efficient closing. Our dedication to client service during the transaction extends after the closing while we service their mortgage. This passion for client service is displayed in every step of the homeownership experience with a focus on fulfilling our client’s needs in a manner that enhances their standard of living.We welcome thoughtful conversation. To keep this space respectful and helpful, please review our community guidelines. -https://bit.ly/4lkZf1vNew American Funding LLC NMLS #6606NMLS Consumer Access: http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/6606 State Licensing: https://www.newamericanfunding.com/legal/state-licensing/To view the Texas Complaint Notice, please go to www.newamericanfunding.com/legal/state-licensing/”

Founded in 2003

Tustin, California, USA

4.9K employees (300 in marketing)

bit.ly/4iFnSo8

58% recommend to a friend

79% CEO approval

Traffic Signals

Monthly Visitors

584.9M

Monthly Google Ads Budget

$424.8K

Traffic Source Mix

17.6%

Direct

57.3%

Referral

14.1%

Social

10.3%

Paid

0.7%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size

265 (5% of company)

Median Career Experience

10 years

Median Tenure

5.2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Andrew Strickman

Chief Marketing Officer

At the company for 3 years

Kol Marku

VP - Secondary Marketing

At the company for 10 months

Kristin Ankeny Bickenbach

EVP, Secondary Marketing

At the company for 13 years 1 month

Matt Willis

Director of Secondary Marketing

At the company for 1 year 2 months

Recent News

Fitch Affirms New American Funding's U.S. RMBS Servicer Ratings

Nov 21, 2025 • TradingView

Business Spotlight: New American Funding

Nov 16, 2025 • City of Coon Rapids, MN (.gov)

New American Funding Mortgage Review

Oct 22, 2025 • US News Money

Responsibilities

Product Marketing & Positioning • Own end-to-end product marketing strategy across NAF's full portfolio — including loan products (purchase, refinance, reverse, specialty) and proprietary technology platforms.• Expertise in AI and how to position NAF as an industry leader in this space.• Develop compelling, differentiated product positioning and messaging that clearly articulates NAF's competitive advantages to borrowers, loan officers, partners, and the broader market.• Conduct regular competitive analysis to benchmark NAF's offerings against key industry players, identify whitespace opportunities, and inform product roadmap and marketing strategy.• Lead go-to-market strategy and execution for new product launches, technology releases, and platform updates — ensuring cross-functional alignment from inception through launch and post-launch optimization.• Partner with strategy and sales on roadmap communication, market validation, and GTM readiness.• Own integrated product marketing campaigns in collaboration with Marketing Operations.• Establish NAF as the industry leader in technology-enabled mortgage lending through bold market positioning.
Audience Strategy & Segmentation • Lead the development of a sophisticated audience segmentation framework — identifying, defining, and prioritizing key customer and partner segments based on behavioral, demographic, financial, and psychographic data.• Translate audience insights into targeted marketing strategies, tailored messaging, and personalized content experiences that drive engagement, conversion, and loyalty.• Champion a data-driven approach to audience analysis, leveraging analytics platforms to continuously refine targeting, measure impact, and optimize performance.• Collaborate with lead gen and data teams to build and maintain NAF's audience data assets.
Strategic Partnerships • Serve as a senior marketing leader for NAF's strategic partnership ecosystem — developing joint go-to-market strategies, co-marketing programs, and partner enablement materials.• Demonstrate fluency in strategic partnership structures, including Master Service Agreements (MSAs), and the ability to navigate partnership terms, obligations, and co-marketing arrangements at an executive level.• Build and sustain relationships with key external partners, technology vendors, and industry organizations to amplify NAF's market presence and distribution reach.• Collaborate with partnership and legal teams to structure partnership frameworks that align marketing objectives with contractual requirements.
Team Leadership & Cross-Functional Collaboration • Lead, mentor, and scale a high-performing team of 3 marketers (across mortgage products, strategic partnerships, tech products).• Set clear goals, establish accountability frameworks, and lead with clarity and decisiveness through ambiguity.• Partner closely with Product, Sales, Operations, Legal, Compliance, and Customer Success leadership to align GTM plans, track KPIs, adoption metrics, and campaign performance.• Present strategy, insights, and recommendations to C-suite and senior leadership with confidence and authority.

Requirements

Bachelor's degree in Marketing, Business, or a related field required; Master's degree or MBA strongly preferred.
10–15 years of progressive experience in product marketing, audience marketing, or related disciplines, with at least 5+ years in a senior leadership role.
Deep expertise in marketing both loan/mortgage products and technology/SaaS products — candidates with experience in only one domain will not be considered.
Demonstrated expertise in audience segmentation, audience analysis, and data-driven targeting strategies at scale.
Fluency in strategic partnerships, including a working understanding of how Master Service Agreements (MSAs) function, co-marketing obligations, and partnership lifecycle management.
Proven ability to differentiate product offerings from competitors and conduct rigorous, ongoing competitive analysis to inform positioning and strategy.
Demonstrated success establishing a brand or product line as a category leader, with the vision and execution capability to make NAF the industry leader in tech-enabled mortgage solutions.
Significant experience in the financial services, mortgage, or real estate industry, with a strong understanding of the loan lifecycle, mortgage products, compliance requirements, and industry dynamics.
Proven success in building and executing go-to-market strategies for SaaS, platform-based, or financial products.
Data-driven mindset with strong comfort around KPIs, adoption metrics, business case development, and ROI analysis.