Own omnichannel campaigns and budget with a bias for data-driven optimization and brand alignment.
Lead a cross-functional Web & Search, Paid Media, and Analytics team and partner with Market Leads to ensure audience activation is consistent across channels.

Job Description

Responsibilities

Set the overall digital marketing strategy aligned to Victaulic's brand identity and growth objectives
Own omnichannel campaign development spanning paid, organic, web, email, and social
Define audience activation priorities in partnership with Market Leads
Bring and continuously develop a broad vendor and agency partner network - leveraging those relationships not just for execution, but as a source of strategic counsel, industry insight, and emerging capability
Ensure all digital activations are in lockstep with brand guidelines and messaging standards
Develop and manage the digital budget, ensuring effective allocation of resources and alignment with business priorities.
Monitor engagement/conversion rates across all digital channels and drive continuous improvement
Review campaign performance against targets and course-correct as needed
Champion speed of execution without compromising brand alignment
Lead, develop, and scale a cross-functional digital marketing team spanning Web & Search, Paid Media, and Analytics — removing roadblocks, closing capability gaps, and accelerating the team's ability to deliver measurable results

Requirements

10–15 years of B2B digital marketing experience with a proven track record of evolving and scaling small digital marketing teams into high-performing growth drivers
Deep understanding of the full digital marketing ecosystem: paid media, SEO, web, email, social, and analytics
5+ years leading and developing marketing teams in a B2B environment
Strong analytical instincts — able to synthesize data into clear strategies and priorities
Hands-on experience with Google Ads, Google Analytics 4 (GA4), and marketing automation platforms

Preferred

Comfortable working in a model where digital marketing platforms are developed and maintained by IT, with marketing operating as a power user
An established network of digital marketing vendor and agency partners — able to leverage those relationships as a source of strategic advice, market intelligence, and emerging capability from day one
Strong AI literacy with a track record of integrating AI tools into digital marketing workstreams — from content and campaign execution to analytics and optimization — in ways that improve output quality and team efficiency
Demonstrated ability to maintain brand integrity across high-volume digital output
Comfortable and confident presenting the value of digital marketing to senior executives — with a knack for visual storytelling that translates performance data and strategy into clear, compelling narratives that resonate at the leadership level

Victaulic

Our CompanyVictaulic is the global leader in mechanical pipe joining solutions, delivering advanced technologies and engineering services to address complex piping challenges faced by engineers, site owners and contractors. Our solutions improve construction productivity and reduce risks, ensuring projects are completed safely, on time, and within budget.Our VisionVictaulic aims to bring innovative productivity, confidence, and sustainability to every build around the globe. Our StoryIn 1919, Ernest Tribe and Dr. Henry Hele-Shaw filed the patent for what is now known as the Victaulic coupling. The concept was groundbreaking: joining pipes with bolted mechanical grooved couplings using a gasket seal - introduced the industry to an efficient, more economical way to assemble pipes quickly, safely, and over longer distances than ever before. Today, Victaulic stands as the leading innovator in pipe joining solutions, delivering project efficiency and enhancing constructability, while allowing for seamless integration of our solutions, software, and services at every stage in a project's life cycle. Learn about the industries we serve and the projects we have supported. Join UsAs a rapidly growing 100-year-old industry leader, Victaulic is a modern business rarity. Under the umbrella of our private ownership, we have been able to uphold our high standards and family values. As a global leader in an essential industry, we provide many opportunities for career growth. Together, this translates into a company that is ready, willing, and able to build a better world for and with our people. Learn what makes Victaulic a great place to work and the career opportunities available.

Founded in 1919

Easton, Pennsylvania, USA

3.2K employees (111 in marketing)

www.victaulic.com