Demand Generation Strategy and Execution
- Own end-to-end demand generation strategy for nebulaONE® across higher education and secondary verticals, including potential for expansion into state and local government and other highly regulated, public-sector verticals.
- Develop the annual demand generation plan, mapping channels, campaigns, content, events, and budget to pipeline goals.
- Build and optimize a full-funnel campaign motion from awareness through conversion, tied to the ICP, buying committee framework, buying stage, and approved messaging.
- Drive channel strategy across LinkedIn, sponsored webinars, publisher partnerships, email, content syndication, intent data, and events.
- Own campaign launch readiness, UTM compliance, HubSpot campaign setup, routing, attribution, and reporting.
- Build the account-based marketing motion for target accounts in close partnership with Sales.
- Oversee events to ensure every conference, webinar, sponsored session, and executive dinner has a clear pipeline strategy before, during, and after the event.
- Partner with the VP of Marketing in overseeing website strategy, experience and conversion rate optimization.
Pipeline Ownership and Revenue Alignment

Requirements

7–10 years of B2B marketing experience, including at least 4 years in demand generation leadership within SaaS, enterprise technology, or a comparable complex B2B environment.
Demonstrated ownership of full-funnel demand generation, from ICP-aligned targeting and channel activation through MQA qualification, pipeline reporting, and revenue contribution.
Proven experience holding a pipeline number and credibly reporting marketing’s contribution to revenue to Sales, the CRO, executive leadership, and board-level stakeholders.
Strong HubSpot proficiency, including campaign attribution, account-level engagement, MQA designation, scoring, routing, and pipeline reporting.
Experience managing and developing demand generation teams, including hiring, coaching, goal setting, and performance accountability.
Strong analytical ability and comfort using campaign, funnel, and pipeline data to make prioritization and optimization decisions.
Strong executive communication skills, including the ability to present performance, strategy, risks, and recommendations clearly.

Preferred

Experience marketing to higher education and/or other regulated institutional buyers.
Experience with account-based marketing, including target account lists, buying committee engagement, account scoring, and multi-stakeholder campaign design.
Familiarity with the Microsoft partner ecosystem, including co-sell, Marketplace, partner programs, or Microsoft-aligned go-to-market motions.
Experience building demand generation at a company in a transitional stage.
Familiarity with AI governance, shadow AI, responsible AI adoption, or the higher education AI conversation.

Benefits

The Essentials
- Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
- Paid parental leave, including adoption and foster care placement
- PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
- 9 company holidays + 2 floating holidays to use however you need them
- 401K savings plan and education reimbursement to invest in your future
The Perks
- Friday lunch on us — every week, no exceptions
- Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
- 24/7 access to a modern gym with Tonal and Peloton

Cloudforce

The leading force in the Microsoft cloud, Cloudforce creates, migrates, and maintains custom cloud solutions for businesses and government. In every engagement, Cloudforce serves as a trusted partner to help clients define and refine their technology needs. Cloudforce then crafts and deploys accessible, scalable, and secure solutions to help clients manage and grow their business in efficient and innovative new ways.Cloudforce staff live and breathe the Microsoft cloud, and provide every customer with the best technology strategy for their organization’s goals and challenges. Cloudforce prizes every business relationship as a new opportunity to connect, collaborate, and help enrich lives—across businesses, across communities, and beyond.

Founded in 2010

Oxon Hill, Maryland, USA

97 employees (4 in marketing)

www.gocloudforce.com

Traffic Signals

Monthly Visitors

6.4K

Traffic Source Mix

29.9%

Direct

46.5%

Referral

7.2%

Social

14.9%

Paid

1.4%

Headcount Trend

Current headcount: ~97

Marketing Team

Marketing Team Size

4 (4% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$10M

Last Raise

$10M

Series A, 2 months ago

Funding History

Jan 2026
Series A • $10M

Marketing jobs

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All marketing roles in the US

All marketing roles in the US

Senior Director of Marketing

Partnership Marketing Manager

Customer Lifecycle Marketing Manager

Associate Director of Product Marketing

Customer Lifecycle Marketing Manager

Senior Director of Marketing

Top 1% of applicants do these two things.

Job Description

Responsibilities

Requirements

Preferred

Benefits

Cloudforce

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Senior Director of Marketing

Partnership Marketing Manager

Customer Lifecycle Marketing Manager

Associate Director of Product Marketing

Customer Lifecycle Marketing Manager

Senior Director of Marketing

Top 1% of applicants do these two things.

Job Description

Responsibilities

Requirements

Preferred

Benefits

Cloudforce

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News