Own and drive the service marketing plan and multi-channel campaigns from strategy through execution, collaborating with Product, Sales, and Support to generate demand, optimize campaigns, and identify growth opportunities.

Job Description

Responsibilities

Develop and maintain a marketing communications plan aligned with division goals and product line strategies
Identify target audiences and craft tailored messaging to build awareness and generate demand
Define campaign objectives, timelines, and success metrics with key stakeholders
Plan and execute multi-channel Service marketing campaigns spanning email, LinkedIn, webinars, and seminars
Develop Service Division content for sales literature, SRT materials, and the Sales Playbook
Partner with Product Specialist to ensure technical accuracy and product alignment
Create release notes for new products and updates with Product Specialist
Own and manage the Service SharePoint site, ensuring content is current, organized, and accessible
Develop the Service marketing plan for new product launches in partnership with Product Specialist
Ensure Service readiness materials (training, documentation, communications) align with launch timing

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
Experience in marketing or communications; service/technical industry experience a plus
Strong writing and content-development skills for varied audiences
Comfortable working with data and analytics to guide decisions
Experience with email, LinkedIn, and webinar marketing platforms
Familiarity with SharePoint or similar content management systems
Strong cross-functional collaboration skills across Sales, Product, and Support teams
Detail-oriented and able to manage multiple projects and deadlines

Benefits

Affordable medical, dental, and vision insurance: http://myitwhr.com/
HSA/FSA with a company match
Income protection benefits
Industry leading 401(k) plan
Paid time off
Parental leave
Matching gift and volunteer program

ITW

ITW (NYSE: ITW) is a Fortune 300 global multi-industrial manufacturing leader with revenue of $15.9 billion in 2024. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 44,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture.

Founded in 1912

Glenview, Illinois, USA

20K employees (558 in marketing)

www.itw.com/careers/working-at-itw

Traffic Signals

Monthly Visitors

70.8K

Traffic Source Mix

39.8%

Direct

43.8%

Referral

10.4%

Social

5.1%

Paid

0.6%

Headcount Trend

Current headcount: ~19.7K

Marketing Team

Marketing Team Size

487 (2% of company)

Median Career Experience

16.5 years

Median Tenure

4.6 years

Marketing Roles Posted (Last 30 Days)

People

Responsibilities

Develop and maintain a marketing communications plan aligned with division goals and product line strategies
Identify target audiences and craft tailored messaging to build awareness and generate demand
Define campaign objectives, timelines, and success metrics with key stakeholders
Plan and execute multi-channel Service marketing campaigns spanning email, LinkedIn, webinars, and seminars
Develop Service Division content for sales literature, SRT materials, and the Sales Playbook
Partner with Product Specialist to ensure technical accuracy and product alignment
Create release notes for new products and updates with Product Specialist
Own and manage the Service SharePoint site, ensuring content is current, organized, and accessible
Develop the Service marketing plan for new product launches in partnership with Product Specialist
Ensure Service readiness materials (training, documentation, communications) align with launch timing

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
Experience in marketing or communications; service/technical industry experience a plus
Strong writing and content-development skills for varied audiences
Comfortable working with data and analytics to guide decisions
Experience with email, LinkedIn, and webinar marketing platforms
Familiarity with SharePoint or similar content management systems
Strong cross-functional collaboration skills across Sales, Product, and Support teams
Detail-oriented and able to manage multiple projects and deadlines

Benefits

Affordable medical, dental, and vision insurance: http://myitwhr.com/
HSA/FSA with a company match
Income protection benefits
Industry leading 401(k) plan
Paid time off
Parental leave
Matching gift and volunteer program

Marketing jobs

Service Marketing Strategist

Platform Marketing & Brand Manager

Marketing Intern

Creative Services Manager

Marketing Co-Op Intern

Marketing Intern (Undergraduate)

Marketing Specialist

All marketing roles in the US

All marketing roles in the US

Service Marketing Strategist

Platform Marketing & Brand Manager

Marketing Intern

Creative Services Manager

Marketing Co-Op Intern

Marketing Intern (Undergraduate)

Marketing Specialist

Service Marketing Strategist

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

ITW

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

All marketing roles in the US

All marketing roles in the US

Service Marketing Strategist

Platform Marketing & Brand Manager

Marketing Intern

Creative Services Manager

Marketing Co-Op Intern

Marketing Intern (Undergraduate)

Marketing Specialist

Service Marketing Strategist

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

ITW

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership