supporting the end-to-end planning and development of POS assets for Tier 1/Tentpole programs and other shopper or commercial marketing led retail campaigns
Ensure that all creative assets are delivered on time and meet requirements for different POS and media channels and are commensurate with brand and comms strategy
Support the end-to-end campaign setup and launch across relevant media platforms and near/in-store touchpoints including but not limited to in-store displays, websites, mobile apps, media, etc.
In collaboration with Brand Marketing and Commercialization, support the development of tactical plans and design of in-store marketing assets to drive channel, shopper and customer programs
Alongside Commercialization and Procurement teams, manage against timelines to deliver marketing assets on time in support of brand campaigns, including review of samples, creation of POs, compilations of quantities and all process management details
Partner with cross functional teams to recap and drive evaluation and optimization of Brand/Shopper Marketing campaigns
Coordinate across Commercial Marketing team to ensure CEG’s and other related selling and communication materials are complete and will lead to executional excellence

Bachelor’s degree and 2 or more years of Shopper, Field or Trade Marketing experience, preferably in Beverage Alcohol
Experience working with National Accounts, Strategic customers and/or sales leaders in the development of trade or regional programs
Experience managing marketing programs and working with creative teams (internal or external) to develop assets or campaigns
Excellent communication and interpersonal skills with proven ability to work cross functional to deliver assets and/or commercialize programs

Brand Ambassador Atlanta