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8 marketing jobs

Bayland Health logo
9 hrs ago

Creative Strategist - Paid Media

Bayland Health

Bellevue, WA (On-site)Salaried Ft$100K/yr – $115K/yr
Bayland Health logo
11 hrs ago

Creative Content Strategist- Paid Media

Bayland Health

Bellevue, WA (On-site)Full time$100K/yr – $115K/yr
Bayland Health logo
1 day ago

Amazon Content & SEO Manager

Bayland Health

Bellevue, WA (On-site)Full time$85K/yr – $95K/yr
Bayland Health logo
2 days ago

Amazon Content & SEO Manager

Bayland Health

Bellevue, WA (On-site)Salaried Ft$85K/yr – $95K/yr
Bayland Health logo
6 weeks ago

E-commerce Product Content Specialist

Bayland Health

Montclair, CA (On-site)Full time$52K/yr – $55K/yr
Bayland Health logo
1 month ago

Creator Partnerships & Affiliate Marketing Specialist

Bayland Health

Bellevue, WA (On-site)Full time$65K/yr – $75K/yr
Bayland Health logo
2 months ago

Director, Amazon & Marketplace Growth

Bayland Health

Bellevue, WA (Hybrid)Full time$190K/yr – $210K/yr
Bayland Health logo
4 months ago

Amazon PPC Specialist

Bayland Health

Seattle, WA (On-site)Full time$55K/yr – $65K/yr

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8 jobs
Bayland Health logo

Creative Strategist - Paid Media

Bayland Health

Bellevue, WA (On-site)

$100K/yr - $115K/yrIn-houseSalaried-FtMid level3+ years exp.
9 hrs ago
Bayland Health logo

Creative Content Strategist- Paid Media

Bayland Health

Bellevue, WA (On-site)

$100K/yr - $115K/yrIn-houseFull-timeMid level
11 hrs ago
Bayland Health logo

Amazon Content & SEO Manager

Bayland Health

Bellevue, WA (On-site)

$85K/yr - $95K/yrIn-houseFull-timeSenior level3+ years exp.
1 day ago
Bayland Health logo

Amazon Content & SEO Manager

Bayland Health

Bellevue, WA (On-site)

$85K/yr - $95K/yrIn-houseSalaried-FtSenior level5+ years exp.
2 days ago
Bayland Health logo

E-commerce Product Content Specialist

Bayland Health

Montclair, CA (On-site)

$52K/yr - $55K/yrIn-houseFull-timeMid level3+ years exp.
6 weeks ago
Bayland Health logo

Creator Partnerships & Affiliate Marketing Specialist

Bayland Health

Bellevue, WA (On-site)

$65K/yr - $75K/yrIn-houseFull-timeMid level2+ years exp.
1 month ago
Bayland Health logo

Director, Amazon & Marketplace Growth

Bayland Health

Bellevue, WA (Hybrid)

$190K/yr - $210K/yrIn-houseFull-timeDirector/executive
2 months ago
Bayland Health logo

Amazon PPC Specialist

Bayland Health

Seattle, WA (On-site)

$55K/yr - $65K/yrIn-houseFull-timeIntern/new grad
4 months ago
Bayland Health logo
Bayland Health

Creative Strategist - Paid Media

Bellevue, WA (On-site)

$100K/yr – $115K/yrMid Level3+ years expSalaried Ft

Posted 9 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the paid social content strategy across Meta, TikTok, Amazon, YouTube, and Google, driving creative briefs, performance analysis, and a steady pipeline of assets while staying ahead of platform trends.

  • Lead cross-functional collaboration with brand, eCommerce, and retail teams
  • Iterate content strategy based on metrics like thumb-stop rate, CTR, and ROAS

Job Description

Responsibilities

  • Own the paid social content strategy across relevant channels. Define the content approach for paid channels (Meta, TikTok, Amazon, YouTube, Google, etc) ensuring creative is tailored to platform behavior, audience segment, and funnel stage from awareness through retargeting.
  • Develop creative briefs that drive results. Translate campaign objectives and audience insights into clear, compelling briefs for creators, agencies, and internal teams, ensuring deliverables are on-brand, platform-native, and built to perform in a paid environment.
  • Analyze paid creative performance to inform content decisions. Work closely with the paid media team to monitor creative performance metrics — thumb-stop rate, hook rate, CTR, ROAS — and use those insights to iterate on creative strategy and brief future content accordingly.
  • Maintain a consistent pipeline of fresh creative assets. Given the content velocity required by paid social, proactively manage a content library and creator roster that keeps ad accounts stocked with diverse, high-performing assets.
  • Stay ahead of platform trends and creator culture. Continuously monitor shifts in the influencer landscape, emerging creator formats, and paid social best practices to keep the brand's content strategy current and competitive.
  • Collaborate cross-functionally with brand, eCommerce, and retail teams. Ensure influencer and creator content supports broader marketing priorities — including product launches, seasonal promotions, and retail sell-in moments.

Requirements

  • 3–5 years of experience in influencer marketing, paid social content strategy, or creator partnerships, ideally within a CPG, health, or wellness brand
  • Strong understanding of paid social platforms (Meta, TikTok, YouTube) and how content requirements differ across each
  • Experience managing influencer relationships independently, including outreach, negotiation, and performance tracking
  • Working knowledge of Meta Ads Manager and comfort interpreting creative performance data
  • Understanding of FTC guidelines and best practices for sponsored content disclosure
  • Excellent written communication skills with an ability to write clear, motivating creative briefs

Preferred

  • Health, wellness, or supplement category experience preferred

Benefits

  • Health benefits: medical, dental, vision insurance
  • 401(k) with company match
  • Paid time off, paid sick leave, and holidays
  • Monthly meal allowance
  • Free office snacks and drinks
  • Free parking at our Bellevue downtown office
Bayland Health logo

Bayland Health

Bayland Health is a leading dietary supplement company dedicated to helping our customers achieve their wellness goals. We control the entire product development process – from direct sourcing to manufacturing to distribution – to ensure that we offer best-in-class dietary supplements across our growing brand portfolio, contributing to lasting health and happiness for people and planet.Our family of well-respected, fast growing nutraceutical brands strives to offer consumers a suite of meticulously crafted, innovative products that combine the best of clinically-proven science and the cleanest ingredients, tested to exceed industry safety and quality standards. The heartbeat of the company is our team of smart, thoughtful and curious people, who are passionate about working together toward a healthier future for all. Because we know that each of us has the ability to impact our own health, we offer tailored solutions so our consumers can optimize their own health.Bayland Health Values:•MAKE AN IMPACT: We believe we can make a lasting impact on people’s health without leaving a footprint on the planet.•STAY CURIOUS: We are lifelong students and teachers who believe when we know more, we can do more. And we will always share what we learn.•BE PASSIONATE: We love our team, our brands, our products and the healthcare, practitioners, patients, and consumers that use them.•DIVERSITY MATTERS: Everyone is welcome here. We believe each persons’ unique perspective, experience, knowledge and culture makes the whole better.•BE COLLABORATIVE: We believe that working collaboratively and respectfully, will deliver better business results and make this a happier place to work.•INTEGRITY: We will always act ethically, honestly and with transparency.

Bellevue, Washington, USA
23 employees (8 in marketing)
www.baylandhealth.com

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
58.3%
Direct
22.6%
Referral
9.1%
Social
8.9%
Paid
1.1%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
7 (30% of company)
Median Career Experience
5.5 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
3