1 day ago
Senior Socal Media Specialist
Atrium Health Wake Forest Baptist
Winston-Salem, NC (Hybrid)Full time$38/hr – $57/hr
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Senior Socal Media Specialist
Winston-Salem, NC (Hybrid)
$38/hr – $57/hrSenior Level5+ years expFull time
Posted 1 day ago
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Job Summary
Own the social media program by shaping strategy, creating daily content, and managing engagement across Advocate Health's platforms, while collaborating with operations, events, and partners to tell compelling stories.
- Lead content strategy and daily posting to grow brand awareness and engagement
- Oversee community management and reputation across multiple channels
Job Description
Responsibilities
- Contributes todevelopment of theoverall social media strategy through posting regularly on all of Advocate Health’s platforms (i.e. Facebook, Instagram, LinkedIn, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns.
- Crafts strategies, creates daily posts and implements paid ad strategies for platforms with branded and professional images that increase brand awareness, build reputation and foster engagement amongst our communities.
- Travels to locations to photograph and film evergreen and on-trend content for social media.
- Consistentlymonitorpages to ensure comments withincommunityareappropriate, and promptlyaddressescommunity comments, reviews,questionsand/or concerns.
- Staysahead of social media content industry news and best practices. Provides input into strategic direction forbrand’ssocial media channels. Participates in creative brainstorming sessions to develop new, more effective ways ofengagingsocial space.
- Assistsasliaisonbetween operations and system teams to support content through social media promotion (internally and externally).Assistscommunity management coverage.
- Executes onday-to-day reputation management strategies andmonitorsall social channels to ensure ourconsumersare being responded toin a timely manner.
- Provides support and coverage at community and partner events and serves asa livein-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with students. patients, families,associatesand clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand.
- Maintainsrunning monthly editorial calendars including pre-approved posts supporting brand and organizational goals.
Requirements
- Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience
- Typically requires5years of experience in day-to-day management of social media platforms
- Organized and detail oriented
- Strong written and oral communication skills
- Ability to operate independently in a self-directed, deadline-driven environment
- Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
- Advancedexpertisein social media management and analytics tools, Microsoft Officeproductsand familiarity with WordPress
- Abilityto developsocial mediastrategiesand tacticsand effectively communicate recommendations toexternal communications leadership, under the guidance ofsocial medialeadership
- A flair for creating persuasive content and communicating effectively (and differently) depending on the medium
- Proactive, independent and takes initiative with consistent follow through.Results oriented
Preferred
- Experience working in a large, matrixed organization
- Ability to create and edit content from start to finish
- Ability to multi-task coverage during a live event
- Knowledge of different creation and editing tools or programs
Benefits
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
Atrium Health Wake Forest Baptist
Atrium Health Wake Forest Baptist is a nationally recognized academic medical center and health system based in Winston-Salem, NC, part of Advocate Health, the third-largest nonprofit health system in the United States. Atrium Health Wake Forest Baptist’s two main components are an integrated clinical system – anchored by Atrium Health Wake Forest Baptist Medical Center, an 885-bed tertiary-care hospital in Winston-Salem – that includes Brenner Children’s Hospital, five community hospitals, more than 300 primary and specialty care locations and more than 2,700 physicians; and Wake Forest University School of Medicine, a recognized leader in experiential medical education and groundbreaking research. Atrium Health Wake Forest Baptist and Wake Forest University School of Medicine are the academic core of Advocate Health. Atrium Health Wake Forest Baptist employs more than 20,000 teammates, part of Advocate Health’s 150,000 teammates. Atrium Health Wake Forest Baptist provided a record-setting $611.2 million in community benefits during the 2021 fiscal year, which includes unreimbursed care, charity care, education and research, and community health improvement.
Traffic Signals
Monthly Visitors
629.1K
Monthly Google Ads Budget
$139.3K
Traffic Source Mix
Search
50.8%
Direct
42.7%
Referral
5.4%
Social
0.4%
Paid
0.6%
Headcount Trend
Current headcount: ~11.5K
Marketing Team
Marketing Team Size
73 (1% of company)
Median Tenure
9.4 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$585K
Last Raise
$585K
Grant, 9 months ago
Funding History
- Jun 2025Grant • $585K