4 months ago
Senior Director of Digital Marketing
ICBD
Fort Lauderdale, FL (On-site)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Director of Digital Marketing
Fort Lauderdale, FL (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive enterprise-scale digital marketing strategy to acquire patients, grow brand, and boost revenue.
- Own end-to-end digital funnel and cross-channel optimization.
- Must-have: 7+ years in digital marketing with multi-location leadership.
- Standout: GEO and AEO expertise with AI-driven discovery.
Job Description
Responsibilities
- Define and lead the enterprise-wide digital marketing strategy aligned to patient acquisition, brand growth, and revenue objectives
- Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention
- Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes
- Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems
- Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces
- Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems
- Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance optimization
- Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys
- Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing
- Drive continuous optimization to improve lead quality, conversion rates, and cost efficiency
Requirements
- Bachelor’s degree required
- MBA preferred
- 7+ years of progressive leadership experience in digital marketing
- Proven success driving measurable growth in complex, multi-location or multi-brand environments
- Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing
- Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar
- Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems
- Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines
- Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems
- Advanced analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization
- Professional Attributes: Highly responsive, execution-oriented leader who thrives in fast-paced environments
Preferred
- MBA preferred
Benefits
- 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
- Medical, dental, vision, long-term disability, and life insurance.
- Generous 401(k) with up to 6% employer match.
ICBD
3.2 Glassdoor
As a robust single family office, ICBD invests in companies and initiatives that disrupt industries, enhance communities, and sustain profitability.The ICBD portfolio of investments includes, but is not limited to:ABA Centers — An autism healthcare provider dedicated to expanding access to high-quality care without the long wait times typical in the field.GateHouse Treatment — Personalized addiction treatment designed for long-term recovery.Exact Billing Solutions — Innovative medical revenue cycle management and consulting.Curative AI — The next generation in AI for healthcare and beyond. The Christopher Barnett Family Foundation — A family-run charitable organization designed to build opportunities, inspire hope, and launch educational initiatives.
Founded in 2019
Fort Lauderdale, Florida, USA
152 employees (11 in marketing)
53% recommend to a friend
47% CEO approval
Traffic Signals
Monthly Visitors
1.8K
Traffic Source Mix
Search
28.7%
Direct
50.5%
Referral
5.3%
Social
14.2%
Paid
1.3%
Headcount Trend
Current headcount: ~152
Marketing Team
Marketing Team Size
10 (7% of company)
Median Career Experience
11 years
Median Tenure
3.6 years
