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Marketing jobs

5 marketing jobs

7 hrs ago

Head of Digital Marketing

ICBD

Fort Lauderdale, FL (On-site)Full time$210K/yr – $230K/yr

6 months ago

Senior Director of Digital Marketing

ICBD

Fort Lauderdale, FL (On-site)Full time

6 months ago

Director of Digital Marketing

ICBD

Boca Raton, FL (On-site)Full time

6 months ago

Marketing Creative Services Intern

ICBD

Fort Lauderdale, FL (On-site)Other

6 months ago

Pay-Per-Click Manager

ICBD

Fort Lauderdale, FL (On-site)Full time

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ICBD

Head of Digital Marketing

Fort Lauderdale, FL (On-site)

$210K/yr – $230K/yrSenior Level10+ years expFull time

Posted 7 hrs ago

Job Summary

Own and lead the enterprise digital marketing strategy and its ROI across channels, including GEO and AEO initiatives, with a data-driven, test-and-learn approach and cross-functional leadership.

Define and drive the enterprise digital marketing strategy and ROI ownership
Oversee end-to-end funnel optimization and experimentation
Collaborate with operations, sales, analytics, and leadership to align growth initiatives

Job Description

Responsibilities

Define and lead the enterprise-wide digital marketing strategy aligned to customer acquisition, brand growth, and revenue objectives.
Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention using a "test and learn" approach with a focus on continuous improvement.
Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes.
Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems.
Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces.
Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems.
Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance.
Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys.
Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing.

Requirements

This role requires a minimum of a BS/BA in Marketing, Business Administration or relevant field.
10 + years of progressive leadership experience in digital marketing.
Proven success driving measurable growth in complex, multi-location or multi-brand environments through highly sophisticated digital marketing strategies.
Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing.
Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar.
Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems.
Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines.
Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems.
Advanced data analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization
This is a full-time position based in ICBD's corporate offices in Fort Lauderdale, FL with ability to travel as needed; possibly for extended periods of time.

Benefits

21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long-term disability, and life insurance.
Generous 401(k) with up to 6% employer match.

ICBD

3.2 Glassdoor

As a robust single family office, ICBD invests in companies and initiatives that disrupt industries, enhance communities, and sustain profitability.The ICBD portfolio of investments includes, but is not limited to:ABA Centers — An autism healthcare provider dedicated to expanding access to high-quality care without the long wait times typical in the field.GateHouse Treatment — Personalized addiction treatment designed for long-term recovery.Exact Billing Solutions — Innovative medical revenue cycle management and consulting.Curative AI — The next generation in AI for healthcare and beyond. The Christopher Barnett Family Foundation — A family-run charitable organization designed to build opportunities, inspire hope, and launch educational initiatives.

Founded in 2019

Fort Lauderdale, Florida, USA

152 employees (11 in marketing)

www.icbdholdings.com

53% recommend to a friend

47% CEO approval

Salaries

Posted range

$210K/yr – $230K/yr

Taken straight from the job posting.

See all ICBD salaries

Marketing Team

Marketing Team Size

10 (7% of company)

Median Career Experience

11 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

Founders / CEO

Kyle S.

Co-Founder

At the company for 6 years 5 months

Traffic Signals

Monthly Visitors

1.8K

Traffic Source Mix

28.7%

Direct

50.5%

Referral

5.3%

Social

14.2%

Paid

1.3%

Headcount Trend

Current headcount: ~152

Recent News

Sir Geoff Palmer, pioneering brewing scientist and founder of the ICBD, dies aged 85

Jun 16, 2025 • Whisky Magazine

ABA Centers founder Barnett on the disruption of health care services

Jan 7, 2025 • The Business Journals

ABA Centers of America To Double Its Footprint Without PE ...

Aug 2, 2023 • Behavioral Health Business

Links

www.icbdholdings.com

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Define and lead the enterprise-wide digital marketing strategy aligned to customer acquisition, brand growth, and revenue objectives.
Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention using a "test and learn" approach with a focus on continuous improvement.
Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes.
Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems.
Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces.
Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems.
Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance.
Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys.
Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing.

Requirements

This role requires a minimum of a BS/BA in Marketing, Business Administration or relevant field.
10 + years of progressive leadership experience in digital marketing.
Proven success driving measurable growth in complex, multi-location or multi-brand environments through highly sophisticated digital marketing strategies.
Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing.
Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar.
Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems.
Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines.
Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems.
Advanced data analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization
This is a full-time position based in ICBD's corporate offices in Fort Lauderdale, FL with ability to travel as needed; possibly for extended periods of time.

Benefits

21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long-term disability, and life insurance.
Generous 401(k) with up to 6% employer match.