Own and drive the on-market hemostasis reagent portfolio end-to-end, shaping strategy, launches, and lifecycle while collaborating cross-functionally.

Define positioning, pricing, and market segmentation
Lead global launches and portfolio reviews

Job Description

Responsibilities

Manage the end-to-end lifecycle of the on-market reagent portfolio, driving product performance, sustainment, and obsolescence planning through end-of-life
Analyze market trends, customer needs, competitive dynamics, and emerging technologies to inform portfolio and product strategies.
Develop product positioning, value propositions, pricing strategies, and market segmentation plans.
Lead global launch planning and execution for new hemostasis reagents.
Monitor product performance and implement strategies to achieve revenue, market share, and profitability objectives.
Support key customer engagements, advisory boards, scientific meetings, and industry conferences.
Collaborate with R&D, Clinical Affairs, Regulatory Affairs, Quality, Operations, and Technical Services to support product development and sustainment activities.
Contribute to business planning, forecasting, and strategic portfolio reviews.
Drive resolution of product-related issues and proactively manage multiple projects simultaneously.
Serve as the market, customer, and business expert for the hemostasis reagent portfolio.

Requirements

Bachelor's degree in Business Administration or marketing discipline, or equivalent.
Prior experience in marketing product management positions.
Minimum five years of experience in sales and three years in marketing.
International Mobility: Required: No
Travel Requirements: Some travel required

Benefits

This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave.
Our sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance-based bonus.

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.We operate directly in 30 countries, and in more than 100 territories through distributors. Our headquarters are in Barcelona, Spain and our Technology Centers are located in the United States and Europe. Worldwide sales in 2024 were almost € 2.2 billion and our workforce is 7,000 strong.

Founded in 1966

L'Hospitalet de Llobregat, Catalonia, ESP

6.5K employees (167 in marketing)

www.werfen.com

Traffic Signals

Monthly Visitors

147.5K

Monthly Google Ads Budget

$300

Traffic Source Mix

48.9%

Direct

41.9%

Referral

7.2%

Social

1.3%

Paid

0.6%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size

150 (2% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Senior Product Manager, Hemostasis On-Market Reagents

WW Marketing Communications Manager

WW Marketing Director

Senior Product Manager, Hemostasis Reagents

All marketing roles in the US

All marketing roles in the US

Senior Product Manager, Hemostasis On-Market Reagents

WW Marketing Communications Manager

WW Marketing Director

Senior Product Manager, Hemostasis Reagents

Senior Product Manager, Hemostasis On-Market Reagents

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Werfen

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Senior Product Manager, Hemostasis On-Market Reagents

WW Marketing Communications Manager

WW Marketing Director

Senior Product Manager, Hemostasis Reagents

Senior Product Manager, Hemostasis On-Market Reagents

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Werfen

Traffic Signals

Headcount Trend

Marketing Team

Recent News