Drive retail media operations and analytics for a digital advertising team in Dallas, focusing on campaign execution, data-driven optimization, and cross-platform coordination.

Own end-to-end campaign setup, trafficking, and optimization across DV360, Facebook Ad Manager, Google Ads.
Must-have: 3+ years in digital ad operations or a technical account role with strong analytical skills.
Standout: Retail media or programmatic tools experience (Pacvue, Skai, Amazon Marketing Cloud).

Job Description

Responsibilities

Gather data from relevant data sources (both first party and third) to craft audience insights and consumer trends reports that can be used for media planning
Consolidating a variety of different media data sources for holistic reporting on campaign performance, analyzing the data to provide insights to the broader team and crafting media optimization recommendations for implementation
Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms including but not limited to DV360, Facebook Ad Manager, Bing, The Trade Desk, Google Ads, LinkedIn and other media platform providers
Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
Establish campaign management processes and methods that can scale across multiple clients to drive efficiencies based on a predetermined set of KPIs
Traffic Management: Manage the execution and technical deployment of both direct (creative assets and tags) and programmatic video and display campaigns: Ad-serving, trafficking, optimization troubleshooting, etc
Cross device implementation (desktop, mobile, IPTV, etc.)
Analytics & Operations Strategy: Provide high-end monitoring and reporting of media activity
Monitor KPIs (VTR, CTR, etc.) on a daily basis. Work on standard and executive level reporting and activity summaries
Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments
Experience with 1 or multiple retail media networks (Amazon, WMC, Roundel, Criteo, etc.) and/or retail media management tools (Pacvue, Skai, Amazon Marketing Cloud)
Fundamental knowledge of on-site sponsored product ads and sponsored brand ads. Understanding of automatic versus manual bidding and best practices for each
Assist in keyword strategy development, competitive research, campaign setup and management, and reporting of retail media buys. Experience with Helium10 or other research tools is a plus, but not required
Evaluate and optimize bid strategies, placements, budget allocation, keywords and audience targeting to maximize performance and ROAS
Assist in setting measurement goals for retail media investment and translate data into actionable insights.
Participate in conversations with retail media account partners & clients in planning, activation, and measurement across key platforms

Arm Candy

4.9 Glassdoor

Arm Candy is a full-service media intelligence agency engineered to help its clients look good. Powered by CYRIS, an industry-first media intelligence technology, Arm Candy combines an obsession with quality and an MVP mindset to reimagine media planning, investment management, and data management services. In harmony with AI and HI, Arm Candy has redefined the agency experience, setting a new standard of quality, innovation and performance in advertising. Arm Candy is headquartered in Dallas, TX, with remote employees across all U.S. time zones and is consistently recognized as a best place to work.

Founded in 2019

Dallas, Texas, USA

65 employees (25 in marketing)

thearmcandy.com

100% recommend to a friend

100% CEO approval

Traffic Signals

Monthly Visitors

2.7K

Traffic Source Mix

28.6%

Direct

46.7%

Referral

5.9%

Social

17.3%

Paid

1.5%

Headcount Trend

Current headcount: ~65

Marketing Team

Marketing Team Size

24 (37% of company)

Recent News

Lorin Gutierrez's Take on the Coquette Aesthetic Features a New Hermes Arm Candy

Oct 17, 2024 • Preview.ph

Rust-Oleum Selects Arm Candy as Agency of Record for All Brands

May 21, 2024 • PRNewswire

Responsibilities

Gather data from relevant data sources (both first party and third) to craft audience insights and consumer trends reports that can be used for media planning
Consolidating a variety of different media data sources for holistic reporting on campaign performance, analyzing the data to provide insights to the broader team and crafting media optimization recommendations for implementation
Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms including but not limited to DV360, Facebook Ad Manager, Bing, The Trade Desk, Google Ads, LinkedIn and other media platform providers
Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
Establish campaign management processes and methods that can scale across multiple clients to drive efficiencies based on a predetermined set of KPIs
Traffic Management: Manage the execution and technical deployment of both direct (creative assets and tags) and programmatic video and display campaigns: Ad-serving, trafficking, optimization troubleshooting, etc
Cross device implementation (desktop, mobile, IPTV, etc.)
Analytics & Operations Strategy: Provide high-end monitoring and reporting of media activity
Monitor KPIs (VTR, CTR, etc.) on a daily basis. Work on standard and executive level reporting and activity summaries
Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments
Experience with 1 or multiple retail media networks (Amazon, WMC, Roundel, Criteo, etc.) and/or retail media management tools (Pacvue, Skai, Amazon Marketing Cloud)
Fundamental knowledge of on-site sponsored product ads and sponsored brand ads. Understanding of automatic versus manual bidding and best practices for each
Assist in keyword strategy development, competitive research, campaign setup and management, and reporting of retail media buys. Experience with Helium10 or other research tools is a plus, but not required
Evaluate and optimize bid strategies, placements, budget allocation, keywords and audience targeting to maximize performance and ROAS
Assist in setting measurement goals for retail media investment and translate data into actionable insights.
Participate in conversations with retail media account partners & clients in planning, activation, and measurement across key platforms