Anaplan

Social Media Manager

Reston, VA (On-site)

$91K/yr – $130K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive the employer brand and social media program across key channels, coordinating content calendars, stakeholder collaboration, creative asset management, advocacy, and analytics to strengthen recruitment branding.

Lead strategy and calendar execution
Collaborate with People and Marketing teams
Analyze performance and optimize

Job Description

Responsibilities

Employer Brand & Social Media Strategy Execution: Drive our employer brand social strategy and support our broader social media strategy across all priority channels – including LinkedIn, YouTube, and Glassdoor. Continuously review and provide expert recommendations to ensure strategy remains aligned to business objectives.
Content Calendar Management: Manage and execute a comprehensive social media editorial calendar. This includes proactively mapping, writing, scheduling, and measuring copy and content.
Stakeholder Collaboration: Partner effectively with key stakeholders across our entire employee population and especially our People and Marketing teams to ensure a cohesive and integrated social media presence with high-quality content that supports broader company initiatives.
External Agency & Asset Management: Partner with and manage external creative agencies, designers, and vendors to guide the development of high-impact social media assets (including graphics, videos, and dynamic content templates), ensuring all deliverables align with brand guidelines, budgets, and timelines.
Employee & Employer Brand Advocacy: Orchestrate and grow our employer brand advocacy program, creating social toolkits and materials that empower our team members to amplify their voices to help us recruit and retain top-talent.
Performance & Analytics: Monitor, analyze, and report on key performance metrics across all social channels. Use data-driven insights to continuously optimize for reach, engagement, and growth. Ensure all social content reflects the company’s branding, positioning, and messaging.
Community Management: Monitor and respond to comments, messages, and mentions to foster a positive online community and address feedback.

Requirements

5+ years working in digital/social marketing with experience managing social channels, preferably within a high-tech environment.
Experience in corporate communications with an understanding of internal communications practices is important. Candidates with direct experience in developing and executing employer brand strategies will be considered especially qualified.
Demonstrated experience utilizing AI-powered tools for social media content development, management, and performance analysis (e.g., AI-driven copywriting, content optimization, automated scheduling, social listening, and sentiment analysis).
Strong writing, editing, and communication skills, with a keen eye for detail and a knack for crafting compelling narratives.
Demonstrated ability to develop a strategic social media content calendar and execute with high accountability for production quality control.
Proficiency in social media management and analytics tools (e.g., Okto, Adobe Analytics) and the ability to translate data into actionable insights.
Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
A collaborative spirit and the ability to build strong relationships with internal stakeholders.
A passion for social media, a creative mindset, and a desire to stay ahead of the latest trends and best practices.

Anaplan

3.2 Glassdoor

Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, our platform intelligently surfaces key insights — so businesses can make the right decisions, right now.

Founded in 2006

Miami, Florida, USA

2.7K employees (140 in marketing)

anaplan.com

48% recommend to a friend

47% CEO approval

Traffic Signals

Monthly Visitors

1.1M

Monthly Google Ads Budget

$32.4K

Traffic Source Mix

33.5%

Direct

57.6%

Referral

Social

1.3%

Paid

0.5%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size

102 (4% of company)

Median Career Experience

18 years

Median Tenure

3.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

James Freeze

Chief Marketing Officer

At the company for 2 years 8 months

Shelly Saunders

Executive Assistant to the Chief Marketing Officer

At the company for 5 years 1 month

Jenifer Salzwedel

Vice President, Marketing Operations

At the company for 5 years 4 months

Kerri Vogel

Senior Vice President, Corporate, ABM and Brand Marketing

At the company for 4 years 7 months

Funding

Total Funding

$299.9M

Last Raise

$60M

Secondary Market, 8 years ago

Funding History

Jan 2018
Secondary Market
Dec 2017
Series F • $60M
Jan 2016
Series E • $90M

Recent News

Cash Flow Management Market to Reach USD 5126.65 Million by 2032 | SNS Insider

Feb 25, 2025 • EIN Presswire

Del. Justices Uphold $10.4B Anaplan Inc.'s Thoma Bravo Sale

Feb 3, 2025 • Law360

Anaplan Selects NetApp to Unify Data Storage to Accelerate AI

Sep 11, 2024 • Morningstar

Responsibilities

Employer Brand & Social Media Strategy Execution: Drive our employer brand social strategy and support our broader social media strategy across all priority channels – including LinkedIn, YouTube, and Glassdoor. Continuously review and provide expert recommendations to ensure strategy remains aligned to business objectives.
Content Calendar Management: Manage and execute a comprehensive social media editorial calendar. This includes proactively mapping, writing, scheduling, and measuring copy and content.
Stakeholder Collaboration: Partner effectively with key stakeholders across our entire employee population and especially our People and Marketing teams to ensure a cohesive and integrated social media presence with high-quality content that supports broader company initiatives.
External Agency & Asset Management: Partner with and manage external creative agencies, designers, and vendors to guide the development of high-impact social media assets (including graphics, videos, and dynamic content templates), ensuring all deliverables align with brand guidelines, budgets, and timelines.
Employee & Employer Brand Advocacy: Orchestrate and grow our employer brand advocacy program, creating social toolkits and materials that empower our team members to amplify their voices to help us recruit and retain top-talent.
Performance & Analytics: Monitor, analyze, and report on key performance metrics across all social channels. Use data-driven insights to continuously optimize for reach, engagement, and growth. Ensure all social content reflects the company’s branding, positioning, and messaging.
Community Management: Monitor and respond to comments, messages, and mentions to foster a positive online community and address feedback.

Requirements

5+ years working in digital/social marketing with experience managing social channels, preferably within a high-tech environment.
Experience in corporate communications with an understanding of internal communications practices is important. Candidates with direct experience in developing and executing employer brand strategies will be considered especially qualified.
Demonstrated experience utilizing AI-powered tools for social media content development, management, and performance analysis (e.g., AI-driven copywriting, content optimization, automated scheduling, social listening, and sentiment analysis).
Strong writing, editing, and communication skills, with a keen eye for detail and a knack for crafting compelling narratives.
Demonstrated ability to develop a strategic social media content calendar and execute with high accountability for production quality control.
Proficiency in social media management and analytics tools (e.g., Okto, Adobe Analytics) and the ability to translate data into actionable insights.
Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
A collaborative spirit and the ability to build strong relationships with internal stakeholders.
A passion for social media, a creative mindset, and a desire to stay ahead of the latest trends and best practices.