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Marketing jobs

4 marketing jobs

1 day ago

Senior Assistant Director of Web Content

University of North Carolina at Greensboro

Greensboro, NC (Unknown)Permanent$72K/yr – $81K/yr

1 day ago

Ad Coordinator, Vendor & Media Operations

University of North Carolina at Greensboro

Greensboro, NC (Unknown)Permanent$56K/yr – $63K/yr

1 day ago

Web Content SEO/GEO Specialist

University of North Carolina at Greensboro

Greensboro, NC (Unknown)Permanent$60K/yr – $63K/yr

2 months ago

Director of Enrollment Communications

University of North Carolina at Greensboro

Greensboro, NC (Unknown)Permanent$85K/yr – $90K/yr

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University of North Carolina at Greensboro

Senior Assistant Director of Web Content

Greensboro, NC (Unknown)

$72K/yr – $81K/yrSenior Level4+ years expPermanent

Posted 1 day ago

Job Summary

Lead the University’s web content strategy as the Senior Assistant Director of Web Content, directing strategy, governance, and production across core marketing sites.

Own the end-to-end web content program, collaborating with copy, UX, analytics, and school partners.
Drive enrollment marketing, brand consistency, and audience engagement through SEO, UX writing, and content governance.

Job Description

Responsibilities

The Senior Assistant Director of Web Content is the University’s lead digital content strategist, responsible for developing and executing a comprehensive web content strategy that advances enrollment marketing, brand awareness, and institutional communications goals across the University’s digital presence.
Reporting to the Director of Marketing Strategy, this position oversees the strategic development, production, optimization, and governance of web content across the University’s primary marketing and communications websites, directly supervising the Web Content – SEO/GEO specialist.
The Senior Assistant Director of Web Content brings expertise in content strategy, UX writing, search engine optimization, and digital audience engagement to the marketing team, ensuring that the University’s web presence effectively serves prospective students, current students, alumni, and other key audiences.
This position works closely with the Copywriter, Optimization & Testing Manager, creative team, and school-based communications partners to maintain a high-quality, brand-consistent, and continuously improving digital content environment.

Requirements

Bachelor’s degree in communications, English, marketing, journalism, or a closely related field.
Minimum of four (4) years of experience in web content strategy, digital content management, or a closely related role.
Demonstrated expertise in web content strategy, UX writing, and content management for marketing-focused websites.
Proficiency with content management systems and web publishing workflows.
Working knowledge of SEO principles, tools, and best practices.
Experience with Google Analytics or comparable web analytics platforms.
Strong writing and editing skills with attention to clarity, str1ucture, and digital audience engagement.

Preferred

Experience in higher education enrollment marketing or digital communications
Familiarity with generative engine optimization (GEO) and AI-driven search
Experience with digital accessibility standards (WCAG) and accessible content development
Background in conversion rate optimization and landing page testing
Experience supervising digital content or communications staff

University of North Carolina at Greensboro

4.0 Glassdoor

UNC Greensboro is a learner-centered, public research university with eight colleges and schools offering more than 150 areas of undergraduate and graduate study. UNCG is recognized nationally for helping first-generation and lower-income students achieve paths to prosperity. Located near downtown Greensboro, N.C., the state’s third-largest city, and founded in 1892 as a college for women, UNCG is one of the original three institutions that formed the UNC System in 1932. The University began admitting men in 1964. Today, UNCG is one of the most diverse universities in the state, comprising almost 19,000 students and more than 2,600 faculty. It is a high-research, community-engaged doctoral university as classified by the Carnegie Foundation with recognized strengths in health and wellness, the arts and sciences, nursing, business, and education.Search and apply for jobs at https://spartantalent.uncg.edu/. Follow UNCG on social media: @uncg on Instagram, Threads, and X; /uncg1891 on Facebook; @uncg.edu on Bluesky.

Greensboro, North Carolina, USA

5.5K employees (255 in marketing)

uncg.edu

1% recommend to a friend

1% CEO approval

Salaries

Posted range

$72K/yr – $81K/yr

Taken straight from the job posting.

See all University of North Carolina at Greensboro salaries

Marketing Team

Marketing Team Size

150 (3% of company)

Median Career Experience

3 years

Median Tenure

2.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Hannah Richman

Playwright & Marketing Director

At the company for 1 year 1 month

Caroline Kitchings

Sports Marketing Lead Intern

At the company for 1 year 9 months

Funding

Total Funding

$18.7M

Last Raise

$2M

Grant

Funding History

May 2026
Grant • $2M
Feb 2026
Grant • $715K
Jun 2024
Grant • $1M

Traffic Signals

Monthly Visitors

592.7K

Monthly Google Ads Budget

$66.3K

Traffic Source Mix

47.1%

Direct

35.5%

Referral

10.8%

Social

2.2%

Paid

0.8%

Headcount Trend

Current headcount: ~5.5K

Recent News

Job Fairs Connect Students With Part-time, Full-time, Internship Work

Aug 7, 2026 • UNC Greensboro

UNCG researchers work to protect bees from parasites

Jul 28, 2026 • Spectrum News

Volleyball Receives 2026 AVCA Team Academic Award - UNC Greensboro

Jul 23, 2026 • uncgspartans.com

Links

uncg.edu

X (Twitter)

Crunchbase

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Responsibilities

The Senior Assistant Director of Web Content is the University’s lead digital content strategist, responsible for developing and executing a comprehensive web content strategy that advances enrollment marketing, brand awareness, and institutional communications goals across the University’s digital presence.
Reporting to the Director of Marketing Strategy, this position oversees the strategic development, production, optimization, and governance of web content across the University’s primary marketing and communications websites, directly supervising the Web Content – SEO/GEO specialist.
The Senior Assistant Director of Web Content brings expertise in content strategy, UX writing, search engine optimization, and digital audience engagement to the marketing team, ensuring that the University’s web presence effectively serves prospective students, current students, alumni, and other key audiences.
This position works closely with the Copywriter, Optimization & Testing Manager, creative team, and school-based communications partners to maintain a high-quality, brand-consistent, and continuously improving digital content environment.

Requirements

Bachelor’s degree in communications, English, marketing, journalism, or a closely related field.
Minimum of four (4) years of experience in web content strategy, digital content management, or a closely related role.
Demonstrated expertise in web content strategy, UX writing, and content management for marketing-focused websites.
Proficiency with content management systems and web publishing workflows.
Working knowledge of SEO principles, tools, and best practices.
Experience with Google Analytics or comparable web analytics platforms.
Strong writing and editing skills with attention to clarity, str1ucture, and digital audience engagement.

Preferred

Experience in higher education enrollment marketing or digital communications
Familiarity with generative engine optimization (GEO) and AI-driven search
Experience with digital accessibility standards (WCAG) and accessible content development
Background in conversion rate optimization and landing page testing
Experience supervising digital content or communications staff