4 months ago
Marketing Supervisor/Copywriter - AZ & NM - Hybrid in Phoenix AZ
Optum
Phoenix, AZ (Remote)Full time$73K/yr – $130K/yr
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Marketing Supervisor/Copywriter - AZ & NM - Hybrid in Phoenix AZ
Phoenix, AZ (Remote)
$73K/yr – $130K/yrMid Level3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive local marketing initiatives that boost member engagement and retention in a healthcare marketing role.
- Develop and execute local marketing initiatives aligned with national programs
- Must-have: 3+ years of copywriting with storytelling and stakeholder interviews
- Standout: Editor/quality reviewer with compliance awareness and cross-market collaboration
Job Description
Responsibilities
- Develop and execute local marketing initiatives that complement national programs and drive member engagement and retention
- Manage daily execution of ongoing retention and utilization campaigns, including timelines, routing, and cross functional coordination
- Lead the brief to approval workflow, assembling inputs, managing compliance/legal routing, tracking turn times, and ensuring audit ready documentation
- Write original patient- and provider-facing copy, from brief through final draft, including campaign assets, newsletters, and engagement content
- Identify, interview, and craft long form member/patient testimonials with editorial sensitivity and compliance awareness
- Serve as an editor and quality reviewer for materials developed by internal partners or other team members
- Partner with marketing counterparts in other markets to adapt scalable initiatives cost effectively
- Coordinate closely with PR/Communications teams on story sourcing, approvals, and content deployment across channels
- Contribute clear, concise insights for inclusion in monthly dashboards and executive reports, highlighting campaign performance, member engagement, and opportunities to refine retention programs
- Maintain working knowledge of local performance indicators and provide data informed recommendations
Requirements
- 3+ years of experience in copywriting, with demonstrated storytelling skills, including interviewing stakeholders and crafting narratives with limited guidance
- Demonstrated experience building and sustaining trusted relationships with leaders / key stakeholders both virtually and in person
- Experience working with leaders / key stakeholders to support communication and PR related activities (e.g. messaging, content development)
- Proven ability to ramp quickly in new environments, learning informal processes and actively seeking context and feedback
- Ability to write with precision and adherence to compliance constraints, minimizing unnecessary revision cycles
- Clear understanding of strategy driven storytelling that aligns content with objectives even when direction is high level
- Advanced PowerPoint ability to build narrative driven, executive ready presentations
- Comfort navigating ambiguity, independently applying appropriate marketing tools/approaches to loosely defined problems
- Proven organizational skills and the ability to manage parallel workstreams without sacrificing quality
- Ability to travel up to 15% - within commutable distance of office for events and access to reliable transportation
Preferred
- Experience in healthcare, health services, insurance, or other regulated industries (e.g., financial services, pharmaceuticals, government).
- All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Benefits
- a comprehensive benefits package
- incentive and recognition programs
- equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
- No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.
Optum
We’re evolving health care so everyone can have the opportunity to live their healthiest life. It’s why we put your unique needs at the heart of everything we do, making it easy and affordable to manage health and well-being. We are delivering the right care how and when it’s needed; providing support to make smarter and healthier choices; and making prescription services easier, while helping you save money along the way. It’s everything health care should be. Together, for better health.Optum is part of UnitedHealth Group (NYSE: UNH).
Traffic Signals
Monthly Visitors
6.1M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
25.8%
Direct
58.2%
Referral
15.2%
Social
0.2%
Paid
0.5%
Headcount Trend
Current headcount: ~102.4K
Marketing Team
Marketing Team Size
1,108 (1% of company)
Median Career Experience
20 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Chuck Swensson
Chief Marketing Officer, Optum Health
At the company for 5 years 4 months
Christy Ressler
Vice President Marketing, Optum Specialty & Infusion Pharmacy
At the company for 10 years 11 months
Leslie Fletchall
Senior Vice President Marketing
At the company for 1 year 11 months
Kevin Winneroski
SVP, Marketing Strategy, Integration & Cross-Product
At the company for 10 years 2 months