1 day ago
Lead - Marketing Platforms & Personalization Strategist
Bread Financial
New York City, NY (Hybrid)Full time$112K/yr – $225K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Lead - Marketing Platforms & Personalization Strategist
New York City, NY (Hybrid)
$112K/yr – $225K/yrSenior Level8+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Develops marketing channel capabilities as part of our Operating Product Model and/or with external vendors to advance personalization of our cross-channel marketing tactics. Manages vendor relationships associated with channel platforms or Martec capabilities, oversees invoice and expense reconciliation, and implement process optimizations.
- Collaborates with Acquisition and ECM marketing teams to bring marketing platform, process or new capability opportunities into marketing planning cycle serving as the SME channel marketing standards, capabilities, and establishing best practices.
- Proactively monitor acquisition performance trends across partners, products, and channels. Collaborates with Analytics and CDAO to develop or build channel-level performance trends, insights and learning agendas for new capabilities. Accountable for sharing performance insights with leadership and cross-functional teams.
- Collaborate with MCOE, Digital, Risk, Fraud, Client Partnerships, and other cross-functional team leads to define tactical business requirements in support of the Marketing Value stream operating model business case development, process enhancements related to new platforms, capabilities or to drive campaign efficiencies.
- Supports, and leads as appropriate, the coordination of leadership materials to ensure organization has visibility on acquisition trends, opportunities, and progress to goals.
- Implement necessary legal, compliance and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns.
Requirements
- High School Diploma or GED
- 8-10 years experience in credit, loyalty, or marketing roles
- A/B Testing
- Marketing Strategies
- Performance Marketing
- Financial Acumen
- Email Marketing
- Direct Marketing
- Digital Marketing
- Credit Card Marketing
Preferred
- Bachelor’s Degree in Business Administration, Marketing, or related field of study
- 5+ years experience in omnichannel marketing
- 3+ years leading project(s) with cross-functional coordination and delegation responsibilities
- Experience driving a strategy roadmap for marketing technology and capability enablement, especially Adobe-centric solutions.
- Experience with Adobe marketing platforms and content workflow tools such as Workfront, Adobe Experience Manager and Adobe Journey Optimizer.
- Experience with AI-enabled tools and emerging automation capabilities.
Bread Financial
Bread Financial® (NYSE: BFH) is a tech-forward financial services company offering personalized payment, lending and saving solutions. We empower millions of U.S. consumers through our payment solutions and savings products while delivering growth for some of the most recognized travel & entertainment, health & beauty, jewelry and specialty apparel brands.
Traffic Signals
Monthly Visitors
1.2M
Monthly Google Ads Budget
$750K
Traffic Source Mix
Search
24.8%
Direct
66.7%
Referral
6.5%
Social
0.6%
Paid
1.2%
Headcount Trend
Current headcount: ~4.4K
Marketing Team
Marketing Team Size
201 (5% of company)
Median Career Experience
11.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$2.4B
Last Raise
$72.6M
Post IPO Equity, 4 months ago
Funding History
- Nov 2025Post IPO Equity • $72.6M
- Oct 2025Post IPO Debt • $500M
- Mar 2025Post IPO Debt • $400M