7 days ago
Senior Director, Digital Communications
Center for American Progress
District of Columbia, USA (On-site)Full time$112K/yr – $134K/yr
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Senior Director, Digital Communications
District of Columbia, USA (On-site)
$112K/yr – $134K/yrSenior Level10+ years expFull time
Posted 7 days ago
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Job Summary
Lead digital audience growth and engagement by directing social media, email, and web campaigns for policy work and events, while guiding cross‑team content, measurement, and strategic optimization.
- Own multi-channel campaigns and real-time engagement
- Direct a team and cross‑functional collaboration
- Shape strategy using analytics and audience insights
Job Description
Responsibilities
- Oversee all of American Progress’ social media and email efforts to raise public awareness and support for the organization’s policy work, events program, and other American Progress initiatives.
- Manage strategic digital campaigns incorporating all aspects of digital delivery and engagement, including social media, email, and web, to respond to online conversations and news cycles in real time.
- Work closely with the Creative team to develop targeted content that resonates with online audiences.
- Work with the Digital Technology team to develop benchmarks to measure the tangible impact of digital engagement, adjusting strategies and tactics accordingly.
- Utilize audience research to identify, engage with, and grow American Progress’ audiences for key issues.
- Direct and manage colleagues’ work on cross-team projects, ensuring accountability for on-time delivery and clear communication.
- Resolve complex issues independently within program areas and organizational priorities.
- Stay up to date on digital marketing and engagement best practices; make changes to vehicles, practices, training, and processes accordingly; and communicate opportunities to colleagues.
- Align team efforts around organizational goals and brand guidelines.
- Support the Digital Communications team in creating content for social media and email channels.
Requirements
- Bachelor’s degree or equivalent work experience.
- At least 10 years of relevant working experience in social media, email marketing, and digital strategy.
- Experience making political or policy ideas resonate online.
- Experience managing, mentoring, and leading a team of digital staff.
- Strong project management skills, with the ability to manage multiple lines of effort on different deadlines in a given day or week.
- Strong verbal and written communication skills.
- Strong eye for visual content.
- Sound editorial and ethical judgment.
- Fluency with digital analytics—pulling reports, analyzing, sharing, and interpreting data across common channels and platforms.
- Familiarity with Google Analytics, Meltwater, native platform-specific analytics (e.g., Facebook, X, Instagram), Sprout Social, and HubSpot, or similar tools.
Benefits
- American Progress offers full and competitive benefits packages. Candidates from diverse backgrounds are strongly encouraged to apply.
Center for American Progress
4.2 Glassdoor
The Center for American Progress is an independent, nonpartisan policy institute that is dedicated to improving the lives of all Americans through bold, progressive ideas, as well as strong leadership and concerted action. Our aim is not just to change the conversation, but to change the country.
Founded in 2003
Washington, District of Columbia, USA
326 employees (54 in marketing)
88% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
733.3K
Monthly Google Ads Budget
$8.4K
Traffic Source Mix
Search
49.2%
Direct
39.9%
Referral
8.5%
Social
1.9%
Paid
0.4%
Headcount Trend
Current headcount: ~324
Marketing Team
Marketing Team Size
45 (14% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Grant, 5 months ago
Funding History
- Dec 2025Grant