Responsibilities

• Editorial Strategy & Newsroom Leadership - Build and lead a centralized, cross-brand newsroom function to identify, prioritize, and produce high-impact stories that support global brand and portfolio PR goals.
• Editorial Strategy & Newsroom Leadership - Develop and maintain an editorial calendar that aligns with brand milestones, brand activations and partnerships, loyalty campaigns, and more.
• Editorial Strategy & Newsroom Leadership - Serve as the editorial gatekeeper for content across brand segments channels to ensure evergreen brand awareness.
• Editorial Strategy & Newsroom Leadership - Partner with global brand PR leads to identify proactive storytelling opportunities that reflect both brand distinctiveness and portfolio value.
• Content Development & Media Relations - Oversee the creation of media-ready content, including press releases, pitches, media kits, backgrounders, thought leadership materials, and multimedia assets.
• Content Development & Media Relations - Collaborate with internal creative and digital teams to develop content formats that resonate across global media channels.
• Content Development & Media Relations - Monitor media trends and consumer insights to inform story ideation, refine editorial strategy, and support in PR planning.
• Cross-Functional Collaboration - Act as a connective tissue between global brand PR, global marketing, loyalty, and continent PR teams.
• Cross-Functional Collaboration - Build strong relationships with internal stakeholders to ensure stories are informed by key business initiatives, brand positioning, and global relevance.
• Cross-Functional Collaboration - Build and lead newsroom editorial meetings and contribute to in-house global PR planning forums.