Own and optimize the global web experience by delivering accurate content, strong SEO/AI readiness, and conversion-focused UX across product and solution pages.

Website and content governance: publish on WordPress, keep product pages up to date, and maintain brand voice across markets.
SEO & AI readiness: drive on-page/technical SEO and AI-optimized content to improve organic visibility and AI-generated outputs.

Job Description

Responsibilities

Website Management - Manage and publish content across our global WordPress website, keeping product pages, solution pages, and regional content accurate and up to date.
Maintain of our large digital product catalog, ensuring product pages are accurate, complete, well-structured, and optimized for both search and conversion.
Enforce content governance - maintaining brand guidelines, taxonomy, and metadata standards across all pages and markets to ensure a consistent brand voice and experience.
SEO & AI Optimization - Develop and execute on-page and technical SEO strategies including keyword research, metadata optimization, internal linking, and structured data markup.
Lead AI Optimization (AIO) efforts, ensuring our content is structured, authoritative, and formatted to perform well in AI-generated search results, featured snippets, and large language model outputs.
Monitor organic search performance using tools like Google Search Console, UberSuggest, Semrush, or Ahrefs, and translate insights into actionable recommendations.
Conduct regular content audits to identify gaps, cannibalization issues, and pages with declining performance then build and execute a prioritized remediation plan.
Conversion & UX - Drive conversion rate optimization (CRO) focused on measurable growth - designing and running A/B and multivariate tests on key landing pages, forms, and CTAs, and rolling out winning variants.
Identify and test UX improvements that reduce friction for buyers navigating our complex product portfolio and solution set.
Analyze site behavior data (GA4, Hotjar, or similar) to inform decisions on page structure, navigation, and content hierarchy.
Reporting & Collaboration - Track and report on key web KPIs - organic traffic, page engagement, form conversions, and goal completions - and present insights to marketing leadership.
Coordinate with regional and international teams to localize and adapt content for specific markets.
Stay current on SEO and AIO best practices, algorithm and AI model updates, WordPress capabilities, and B2B web experience trends.

Requirements

2 - 5 years of experience in web content management, digital marketing, or a closely related role, preferably in a B2B environment.
Hands-on WordPress experience - comfortable managing pages, plugins, and content updates.
Solid working knowledge of on-page and technical SEO: keyword research, metadata optimization, internal linking, and structured data.
Demonstrated experience in conversion rate optimization (CRO) with a focus on measurable growth: A/B testing, landing page optimization, and form improvement.
Familiarity with AI Optimization: structuring content to perform in AI-driven search and featured snippets.
Proficiency with web analytics platform, Google Analytics 4, with the ability to translate data into actionable recommendations
Strong written communication skills and the ability to collaborate effectively across global, cross-functional teams
A genuine commitment to staying current on the latest digital technologies, web trends, and evolving best practices: SEO, AIO, CMS, UX, and beyond. This field moves fast and so do we.

Preferred

Strong attention to detail, content quality, and brand consistency.
Preferred: Copywriting skills - ability to write or meaningfully edit web copy for product pages, landing pages, and CTAs.
Experience with B2B manufacturing/fabrication or complex product environments.
Basic familiarity with HTML/CSS - enough to troubleshoot WordPress issues and communicate clearly with developers.
Experience connecting web forms to marketing automation platforms, particularly Salesforce Marketing Cloud

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation & Public Holidays)
Short Term & Long Term Disability
Training & Development
Wellness Resources

The Vomela Companies

The Vomela Companies transform ideas into memorable brand experiences by designing and producing impactful visual communications. The company employs 1,300 people in 21 cities across North America.

Founded in 1947

St Paul, Minnesota, USA

429 employees (74 in marketing)

www.vomela.com

Traffic Signals

Monthly Visitors

135.2K

Monthly Google Ads Budget

$14.9K

Traffic Source Mix

10.6%

Direct

45.9%

Referral

3.1%

Social

0.3%

Paid

0.1%

Headcount Trend

Current headcount: ~429

Marketing Team

Marketing Team Size

19 (4% of company)

Funding

Last Raise

Private Equity, 1 years ago

Funding History

Jan 2025
Private Equity

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Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

The Vomela Companies

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Web Content & SEO Specialist

Events Marketing Manager

Web Content & SEO Specialist

Web Content & SEO Specialist

B2B Marketing Manager - Retail

Web Content & SEO Specialist

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

The Vomela Companies

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News