13 days ago
Ecommerce Specialist
GME Supply
Columbia, MO (Unknown)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Ecommerce Specialist
Columbia, MO (Unknown)
Salary Not AvailableMid LevelFull time
Posted 13 days ago
Job Summary
Own and optimize the B2C e-commerce experience from product listings to conversion, leveraging onsite search, promotions, and data-driven improvements.
- Own product listings and merchandising across B2C sites
- Drive CRO and SEO initiatives, onsite search, and promotions using data
Job Description
Responsibilities
- The eCommerce Specialist is responsible for operating the B2C websites including managing the assortment (add, remove, edit), optimizing the purchase & checkout funnels, monitoring & updating onsite search, merchandising, and recommending data & customer-based optimizations.
- Manage product listings on all B2C websites (add, edit, remove)
- Develop strategic plans for leveraging B2C sites, with a focus on onsite Search, promotional execution, organic search ranking improvements, and conversion rate optimization
- Monitor and report on performance metrics, sales, competitive listings, and pricing
- Leverage data to identify opportunities in products, services, and any site performance issues to resolve them accordingly
- Optimize feeds to key 3rd party sites (e.g. Google, Microsoft, Meta)
- Work closely with Go-to-Market Team, Creative Operations, and Sales to optimize content, execute promotions, and deliver high quality leads
- Identify and prioritize website improvement requirements to IT for site enhancements
Requirements
- Manage product listings on all B2C websites (add, edit, remove)
- Develop strategic plans for leveraging B2C sites, with a focus on onsite Search, promotional execution, organic search ranking improvements, and conversion rate optimization
- Monitor and report on performance metrics, sales, competitive listings, and pricing
- Leverage data to identify opportunities in products, services, and any site performance issues to resolve them accordingly
- Optimize feeds to key 3rd party sites (e.g. Google, Microsoft, Meta)
- Work closely with Go-to-Market Team, Creative Operations, and Sales to optimize content, execute promotions, and deliver high quality leads
- Identify and prioritize website improvement requirements to IT for site enhancements
Preferred
- Ability to adapt to new technologies
- Detail orientated
- Excellent written communication skills
- Ability to prioritize and balance multiple priorities
- A results focused, data driven mindset
Benefits
- Health, Vision & Dental Insurance with company contributions
- Company HSA Contributions
- Add On Insurance Options: Accident, Short Term Disability, etc.
- Free Employee Assistance Program: 24/7 access
- Generous paid time off (PTO) that increases with tenure, plus company-paid holidays
- Volunteer Paid Time Off: Give back to our community & get paid!
- Retirement Options with no Vesting Requirements
- Applications are being taken exclusively online for this role, we look forward to learning about the ways that your talents will support the growth and vision of our organization!
GME Supply
GME Supply Company is a worldwide distributor and supplier of contractor equipment and industrial supplies for tower and steel maintenance and installation, oil and gas, wind generation, roofing, maintenance, and more. We distribute a complete line of industrial supplies, personal protective equipment (PPE), fall protection safety equipment, rigging, professional tools, and related products for commercial and industrial applications.We carry thousands of products from brands like Falltech, Elk River, DBI Sala, Miller, MSA, Petzl, Klein Tools, PMI, Ergodyne, AB Chance, and Dutton Lainson, just to name a few.We combine industry knowledge with professional experience that allows us to understand the specialized needs of your company and provide custom solutions. GME Supply Company is your trusted resource for expert advice and superior service.
Marketing Team
Marketing Team Size
6 (5% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 6 years ago
Funding History
- Dec 2019Private Equity
Traffic Signals
Monthly Visitors
86.5K
Monthly Google Ads Budget
$19K
Traffic Source Mix
Search
81.1%
Direct
10.1%
Referral
1.9%
Social
2.7%
Paid
1%
Headcount Trend
Current headcount: ~125