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Marketing jobs

5 marketing jobs

1 day ago

Marketing Automation Specialist (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Unknown)Full time$61K/yr – $120K/yr

4 weeks ago

Senior Communications Consultant (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Hybrid)Full time$85K/yr – $168K/yr

3 months ago

Senior Brand Strategist (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Hybrid)Full time$75K/yr – $150K/yr

6 months ago

Digital Marketing Project Manager (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Hybrid)Full time$69K/yr – $137K/yr

6 months ago

Marketing Technology and Research/Insights Intern - MD, DC, VA (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Hybrid)Full time$19K/yr – $26K/yr

All marketing roles in the US

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All marketing roles in the US

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5 jobs

Marketing Automation Specialist (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Unknown)

$61K/yr - $120K/yrIn-houseFull-timeMid level

1 day ago

Senior Communications Consultant (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Hybrid)

$85K/yr - $168K/yrIn-houseFull-timeSenior level8+ years exp.

4 weeks ago

Senior Brand Strategist (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Hybrid)

$75K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Digital Marketing Project Manager (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Hybrid)

$69K/yr - $137K/yrIn-houseFull-timeMid level3+ years exp.

6 months ago

Marketing Technology and Research/Insights Intern - MD, DC, VA (Hybrid)

CareFirst BlueCross BlueShield

Baltimore, MD (Hybrid)

$19K/yr - $26K/yrIn-houseFull-timeIntern/new grad

6 months ago

CareFirst BlueCross BlueShield

Marketing Automation Specialist (Hybrid)

Baltimore, MD (Unknown)

$61K/yr – $120K/yrMid LevelFull time

Posted 1 day ago

Job Summary

Own the end-to-end Salesforce Marketing Cloud campaign lifecycle, from design and deployment to troubleshooting and optimization across the MarTech stack.

Translate marketing objectives into scalable audience, personalization and journey solutions.
Partner with Marketing stakeholders and cross-functional teams to remove blockers and advance campaign delivery.

Job Description

Responsibilities

Build, configure, test, deploy and optimize campaigns, customer journeys and automations across the MarTech ecosystem, with Salesforce Marketing Cloud as the primary campaign platform.
Translate marketing objectives into scalable audience, personalization and journey solutions.
Configure and maintain data extensions, audience segments, automations and campaign data structures in alignment with governance standards.
Troubleshoot campaign and platform issues, partnering with IT, Data & Analytics and vendors as needed.
Partner with Marketing stakeholders and cross-functional teams to remove blockers and advance campaign delivery.
Serve as a Salesforce Marketing Cloud subject matter expert and platform champion, promoting standards, best practices and effective platform utilization.
Drive opportunities to simplify campaign delivery, increase Marketing self-service and expand automation.
Execute quality assurance processes to validate audience selection, data readiness, personalization, journey logic and deployment configuration.
Monitor campaign performance and execution, investigate issues and recommend improvements.
Maintain documentation for campaign builds, automations, data structures, platform standards and repeatable processes.

Requirements

Education Level: Bachelor's Degree in Data Science, Mathematics, Computer Science, Statistics, Business or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
Must be eligible to work in the U.S. without Sponsorship

Preferred

Experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
Experience developing campaigns, customer journeys, audience segments and automations.
Knowledge of marketing automation, campaign orchestration and customer engagement platforms.
Familiarity with SQL and digital campaign development technologies.
Experience partnering across marketing, technology, data and analytics teams.
Experience in the health care industry.
Salesforce Marketing Cloud certification or commitment to obtaining certification.

Benefits

CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

CareFirst BlueCross BlueShield

CareFirst. It’s not just our name. It’s our promise. Over 3.5 million people trust us with their healthcare needs, and we take this responsibility seriously. Our vision for healthcare is clear. Quality care should be easy to afford, easy to use and available to everyone. And what we’re building for you is exactly what we expect for ourselves and those we love. Every day, we make a meaningful difference in the communities where we live and work. We solve real problems for the people we serve with equal parts empathy and urgency—simplifying the complex, delivering tailored solutions and stepping forward with new ideas. RECRUITMENT FRAUD NOTICE: CareFirst is aware of an increase in fraudulent job offers being made on behalf of our recruitment team. Legitimate CareFirst recruiters will always contact you from an email address ending in “@carefirst.com” and will never ask for a payment in exchange for a job opportunity or ask you to submit sensitive personal information via email, phone, or text. Independent licensee of BCBSA.

Founded in 1934

Baltimore, Maryland, USA

7.1K employees (133 in marketing)

www.carefirst.com/careers

Salaries

Posted range

$61K/yr – $120K/yr

Taken straight from the job posting.

See all CareFirst BlueCross BlueShield salaries

Marketing Team

Marketing Team Size

101 (1% of company)

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$138.2K

Traffic Source Mix

30.7%

Direct

60.1%

Referral

7.6%

Social

0.2%

Paid

1.3%

Headcount Trend

Current headcount: ~7.1K

Recent News

CareFirst Urges Ban On J&J Character Talk At Stelara Trial

Nov 7, 2025 • Law360

CareFirst Urges Ban On J&J Character Talk At Stelara Trial

Nov 6, 2025 • Law360

CareFirst BCBS chips in $400,000 in support of new docs attending Meritus’ medical school

Oct 30, 2025 • Tri-State Alert

Marketing jobs

Marketing Automation Specialist (Hybrid)

Senior Communications Consultant (Hybrid)

Senior Brand Strategist (Hybrid)

Digital Marketing Project Manager (Hybrid)

Marketing Technology and Research/Insights Intern - MD, DC, VA (Hybrid)

All marketing roles in the US

All marketing roles in the US

Marketing Automation Specialist (Hybrid)

Senior Communications Consultant (Hybrid)

Senior Brand Strategist (Hybrid)

Digital Marketing Project Manager (Hybrid)

Marketing Technology and Research/Insights Intern - MD, DC, VA (Hybrid)

Marketing Automation Specialist (Hybrid)

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

CareFirst BlueCross BlueShield

Salaries

Marketing Team

Traffic Signals

Headcount Trend

Recent News

Links

All marketing roles in the US

All marketing roles in the US

Marketing Automation Specialist (Hybrid)

Senior Communications Consultant (Hybrid)

Senior Brand Strategist (Hybrid)

Digital Marketing Project Manager (Hybrid)

Marketing Technology and Research/Insights Intern - MD, DC, VA (Hybrid)

Marketing Automation Specialist (Hybrid)

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

CareFirst BlueCross BlueShield

Salaries

Marketing Team

Traffic Signals

Headcount Trend

Recent News

Links