Own and drive product marketing support for JBL launches in North America, coordinating cross-functional teams, managing assets and insights to enable sell-in and sell-through.

Lead cross-functional GTM planning and execution for new products.
Leverage data to inform forecasts, budgeting, and decision making.

Job Description

Responsibilities

Partner closely with Marketing peers, Sales, Finance, Supply Chain, Business Units and external agencies to support new product launch planning, commercialization activities, and go-to-market execution.
Analyze product, category and market performance data to generate insights that support business planning, forecasting, and decision-making.
Serve as a key liaison to the North America Sales organization for all product marketing needs, ensuring product assets, documentation and pricing information are accurate, current, and readily available to support sell-in and sell-through efforts.
Manage product sample inventory, ordering, allocation, and distribution to support launch activities such as media reviews, customer presentations, events, and internal stakeholder needs.
Lead consumer review programs for new products through third-party review platforms to generate early advocacy.
Manage personalized product orders for marketing programs and support setup of these unique products for sale through JBL.com.
Review product and lifestyle marketing assets, including copy, imagery, video, and digital content, to ensure accurate, compelling, and consumer-centric communication of product features and benefits.
Support product marketing budget management through expense tracking, forecasting, purchase order processing, and reporting.
Address ad hoc packaging reviews and compliance initiatives for sale of products in North America.

Requirements

Bachelor’s degree in Marketing or business-related field preferred.
Minimum of 2 years of marketing or agency experience.
Strong organizational and project management skills, with attention to detail and ability to manage multiple priorities.
Ability to drive projects and tasks to completion with a high level of quality, anticipating needs, resolving gaps, and addressing follow-up requirements proactively.
Ability to collaborate efficiently across teams and with senior management.
Effective communicator (oral and written) and creative thinker, with an ability to use both data, input, and intuition to inform decisions.
Highly resourceful and solution-oriented with the ability to proactively seek out answers, utilize available data, and leverage team resources to overcome roadblocks.
Openness to new ideas and the desire to continuously learn and develop new skills.

Preferred

Creative thinker, capable and comfortable with generating innovative ideas. Proven ability to create unique and compelling positioning and messaging.
Passion for consumer electronics, product innovation, and marketing, with a strong curiosity to learn and contribute to the continued growth of one of the most recognized brands in audio – JBL.

Benefits

Competitive wellness benefits and 401K Retirement Savings plan.
An inclusive and diverse work environment that fosters and encourages career development opportunities.
Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog.
Tuition Reimbursement.
Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.).
"Be Brilliant" employee recognition and rewards program.

HARMAN International

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Headquartered in Stamford, Connecticut, HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. HARMAN is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!

Founded in 1980

Stamford, Connecticut, USA

29K employees (1,398 in marketing)

www.harman.com

0% recommend to a friend

Traffic Signals

Monthly Visitors

1.1M

Traffic Source Mix

24.3%

Direct

54%

Referral

13.5%

Social

7.1%

Paid

Headcount Trend

Current headcount: ~28.7K

Marketing Team

Marketing Team Size

691 (2% of company)

Median Career Experience

9 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Yang Anna Chen

Talent Acquisition

At the company for 1 year 6 months

Funding

Total Funding

$4.1M

Last Raise

$2M

Series A, 4 years ago

Funding History

Jan 2022
Series A
May 2020
Seed • $2M
Jun 2019
Grant • $56K

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