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6 marketing jobs

HARMAN International logo
1 day ago

Marketing Lead, User Growth & Partnerships

HARMAN International

Stamford, CT (Hybrid)Full time$125K/yr – $184K/yr
HARMAN International logo
3 weeks ago

Brand Designer

HARMAN International

Carlsbad, CA (Hybrid)Full time$68K/yr – $100K/yr
HARMAN International logo
7 weeks ago

Regional Category & Marketing Planning Specialist

HARMAN International

Los Angeles, CA (Hybrid)Full time$85K/yr – $124K/yr
HARMAN International logo
7 weeks ago

Specialist, Global Digital Content Operations

HARMAN International

Los Angeles, CA (Hybrid)Full time$85K/yr – $124K/yr
HARMAN International logo
2 months ago

Social Media Specialist Lifestyle

HARMAN International

Los Angeles, CA (Hybrid)Full time$85K/yr – $124K/yr
HARMAN International logo
5 months ago

Content Marketing Lead

HARMAN International

Novi, MI (Hybrid)Other$109K/yr – $160K/yr

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6 jobs
HARMAN International logo

Marketing Lead, User Growth & Partnerships

HARMAN International

Stamford, CT (Hybrid)

$125K/yr - $184K/yrIn-houseFull-timeSenior level10+ years exp.
1 day ago
HARMAN International logo

Brand Designer

HARMAN International

Carlsbad, CA (Hybrid)

$68K/yr - $100K/yrIn-houseFull-timeMid level4+ years exp.
3 weeks ago
HARMAN International logo

Regional Category & Marketing Planning Specialist

HARMAN International

Los Angeles, CA (Hybrid)

$85K/yr - $124K/yrIn-houseFull-timeMid level2+ years exp.
7 weeks ago
HARMAN International logo

Specialist, Global Digital Content Operations

HARMAN International

Los Angeles, CA (Hybrid)

$85K/yr - $124K/yrIn-houseFull-timeMid level5+ years exp.
7 weeks ago
HARMAN International logo

Social Media Specialist Lifestyle

HARMAN International

Los Angeles, CA (Hybrid)

$85K/yr - $124K/yrIn-houseFull-timeMid level5+ years exp.
2 months ago
HARMAN International logo

Content Marketing Lead

HARMAN International

Novi, MI (Hybrid)

$109K/yr - $160K/yrIn-houseOtherSenior level15+ years exp.
5 months ago
HARMAN International logo
HARMAN International

Marketing Lead, User Growth & Partnerships

Stamford, CT (Hybrid)

$125K/yr – $184K/yrSenior Level10+ years expFull time

Posted 1 day ago

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Job Summary

Own the user growth plan for new consumer products and lead multi-channel growth efforts from early access through public launch, coordinating influencer programs, partnerships, and community seeding to drive initial adoption and scalable growth.

  • Own growth plan from early access to public launch
  • Lead influencer and partner programs to accelerate distribution

Job Description

Responsibilities

  • Own the user growth plan for new consumer products, from early access through public launch and expansion, including acquisition targets, phasing, and the criteria for widening access.
  • Own the growth strategy across channels: prioritize organic, influencer, and lifecycle programs; use earned traction and early performance data to determine when paid acquisition should begin; and build the media plan to scale the highest-performing opportunities.
  • Build and run influencer programs: identify, recruit, and manage the artists, reviewers, and community leaders whose participation creates credibility, content, buzz, and early demand for new products.
  • Translate established brand positioning into launch messaging, then refine the positioning, narrative, and channel approach based on what early users, creators, partners, and performance data reveal.
  • Design and optimize invite and referral mechanics that convert early interest into measurable user acquisition, sustained organic growth, and repeatable growth loops.
  • Lead community seeding across the scenes and channels where target users already gather, building presence and trust before asking for adoption.
  • Identify, negotiate, and manage partnerships with artists, platforms, and companies across the music industry that accelerate distribution, strengthen content supply, or open new audiences.
  • Partner with product management on the features that drive growth: invite and sharing mechanics, social proof, and engagement prompts, bringing channel and community insight into product decisions.
  • Manage external agencies across strategy, social, influencer, and creative execution: set briefs, hold them to measurable outcomes, and own the transition of agency-built playbooks into in-house operations.
  • Define and track growth metrics with analytics counterparts: acquisition by source, activation, referral rates, and retention, and adjust the plan based on what the data shows.

Requirements

  • Bachelor's degree required; MBA or equivalent experience in consumer growth, marketing strategy, and / or business development preferred.
  • 10+ years of experience in consumer technology, digital media, or entertainment.
  • Hands-on experience building and running influencer or creator programs – identifying talent, negotiating terms, and managing relationships through to measurable outcomes.
  • Experience sourcing, negotiating, and managing external partnerships that delivered distribution, content, or audience.
  • Fluency with growth analytics: able to define the metrics that matter, work with analytics partners to instrument them, and change the plan based on what they show rather than defending the original plan.
  • Experience managing external agencies, evaluating performance, and determining when it makes business sense to bring select capabilities in-house as the team scales.
  • Impactful communication skills, both written and verbal, with the ability to present confidently to senior executives and influence decisions across a matrixed organization.
  • High degree of ownership and initiative.

Preferred

  • Experience with consumer app growth mechanics – invite programs, referral loops, engagement metrics, and ad-supported models.
  • Familiarity with the music or audio industry, including streaming platforms, music licensing, or audio hardware ecosystems.
  • Demonstrated track record taking a consumer product from early access or limited release through public launch.
  • Proficiency with data analysis and visualization tools for strategic reporting and executive presentations.
  • Experience working within a large global organization where a smaller, entrepreneurial business unit operates alongside established divisions.

Benefits

  • A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
  • Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
  • Learning and development opportunities through our award-winning HARMAN University programs
  • Wellness benefits designed to support your overall well-being
  • Tuition reimbursement support
  • Access to the HARMAN campus fitness center and cafeteria, where available
  • An inclusive and diverse work environment that supports both your professional and personal development
HARMAN International logo

HARMAN International

0.0 Glassdoor

Headquartered in Stamford, Connecticut, HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. HARMAN is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!

Founded in 1980
Stamford, Connecticut, USA
29K employees (1,398 in marketing)
www.harman.com
0% recommend to a friend

Salaries

Posted range

$125K/yr – $184K/yr

Taken straight from the job posting.

See all HARMAN International salaries

Marketing Team

Marketing Team Size
691 (2% of company)
Median Career Experience
9 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
2

People

HR / Recruitment

Yang Anna Chen
Yang Anna Chen
Talent Acquisition
At the company for 1 year 8 months

Funding

Total Funding
$4.1M
Last Raise
$2M
Series A, 4 years ago

Funding History

  • Jan 2022
    Series A
  • May 2020
    Seed • $2M
  • Jun 2019
    Grant • $56K

Traffic Signals

Monthly Visitors
1.1M
Traffic Source Mix
Search
24.3%
Direct
54%
Referral
13.5%
Social
7.1%
Paid
1%

Headcount Trend

Current headcount: ~28.7K

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Links

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