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10 marketing jobs

Risepoint logo
10 days ago

Senior Marketing Analytics Manager – Channel

Risepoint

USA (Remote)Full time
Risepoint logo
2 weeks ago

Search Engine Optimization Manager

Risepoint

USA (Remote)Full time
Risepoint logo
4 weeks ago

Senior Marketing & Ops Strategy Analyst

Risepoint

USA (Remote)Full time
Risepoint logo
6 weeks ago

Affiliate Media Manager

Risepoint

USA (Remote)Full time
Risepoint logo
3 months ago

Senior Director, Channel Marketing Analytics

Risepoint

USA (Remote)Full time
Risepoint logo
4 months ago

Search Engine Optimization Specialist

Risepoint

USA (Remote)Full time
Risepoint logo
4 months ago

Search Engine Optimization Specialist

Risepoint

USA (Remote)Full time
Risepoint logo
4 months ago

Marketing Strategy & Operations Intern

Risepoint

USA (Remote)Full time
Risepoint logo
4 months ago

Marketing Strategy & Operations Intern

Risepoint

USA (On-site)Full time
Risepoint logo
4 months ago

SVP, Marketing and Student Success Technologies

Risepoint

USA (On-site)Full time

All marketing roles in the US

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10 jobs
Risepoint logo

Senior Marketing Analytics Manager – Channel

Risepoint

USA (Remote)

In-houseFull-timeSenior level6+ years exp.
10 days ago
Risepoint logo

Search Engine Optimization Manager

Risepoint

USA (Remote)

$74K/yr - $86K/yr (Est.)In-houseFull-timeSenior level4+ years exp.
2 weeks ago
Risepoint logo

Senior Marketing & Ops Strategy Analyst

Risepoint

USA (Remote)

In-houseFull-timeSenior level3+ years exp.
4 weeks ago
Risepoint logo

Affiliate Media Manager

Risepoint

USA (Remote)

In-houseFull-timeSenior level5+ years exp.
6 weeks ago
Risepoint logo

Senior Director, Channel Marketing Analytics

Risepoint

USA (Remote)

In-houseFull-timeSenior level10+ years exp.
3 months ago
Risepoint logo

Search Engine Optimization Specialist

Risepoint

USA (Remote)

In-houseFull-timeMid level2+ years exp.
4 months ago
Risepoint logo

Search Engine Optimization Specialist

Risepoint

USA (Remote)

In-houseFull-timeMid level4+ years exp.
4 months ago
Risepoint logo

Marketing Strategy & Operations Intern

Risepoint

USA (Remote)

In-houseFull-timeIntern/new grad2+ years exp.
4 months ago
Risepoint logo

Marketing Strategy & Operations Intern

Risepoint

USA (On-site)

In-houseFull-timeIntern/new grad
4 months ago
Risepoint logo

SVP, Marketing and Student Success Technologies

Risepoint

USA (On-site)

In-houseFull-timeSenior level7+ years exp.
4 months ago
Risepoint logo
Risepoint

Senior Marketing Analytics Manager – Channel

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own analytical execution for paid media performance and lead the development of dashboards and reporting to link spend, funnel outcomes, and enrollment results.

  • Drive insights that inform budget decisions, optimization, and risk assessment
  • Build repeatable analytics frameworks spanning MMM, experimentation, and scenario planning
  • Partner with data teams and agencies to ensure data reliability and actionable recommendations

Job Description

Responsibilities

  • Own analytical execution for paid media performance, including spend efficiency, CPL, CPA, funnel conversion rates, campaign pacing, lead quality, application progression, acceptance, and enrollment outcomes.
  • Build and maintain Power BI dashboards and SQL-based reporting assets that connect media spend, platform performance, internal funnel data, MMM/media mix outputs, and enrollment results.
  • Conduct deep-dive paid media diagnostics across Google Ads, Microsoft Ads, Meta, DV360, branded/nonbranded search, PMax, campaign structure, keywords/search terms, CPC movement, impression share, and competitive/auction dynamics.
  • Validate and reconcile agency/vendor reporting against media platforms and internal source-of-truth data; identify definition gaps, tracking issues, and unsupported conclusions.
  • Support experimentation, incrementality measurement, and MMM/media mix evolution through pre/post analyses, holdout comparisons, test/control reads, lift measurement, scenario inputs, and clear documentation of assumptions and limitations.
  • Build analytical inputs for media investment planning, budget allocation, flighting, and channel mix recommendations in partnership with paid media and marketing leaders.
  • Create recurring routines and frameworks that proactively surface paid media performance opportunities, risks, investment tradeoffs, and recommended actions, rather than operating only as a request taker.
  • Partner with Data Science, Data Engineering, Analytics Solution, paid media stakeholders, agency teams, vendors, and media platforms to improve measurement products, data reliability, metric definitions, tracking consistency, and reporting automation.
  • Translate complex or conflicting paid media performance signals into concise insights, risks, and recommendations for the Sr. Director and senior stakeholders.
  • What Success Looks Like

Requirements

  • 6+ years of experience in channel analytics, digital marketing analytics, performance marketing analytics, or a related data-driven marketing environment.
  • 3+ years of hands-on paid media analytics experience, especially paid search, campaign performance, spend efficiency, conversion tracking, and funnel measurement.
  • Advanced SQL and Power BI skills, including complex data extraction, transformation, dashboard development, and executive-ready performance visualization.
  • Experience validating media platform, agency/vendor, and internal funnel data; ability to identify tracking, taxonomy, attribution, and conversion-definition issues.
  • Strong understanding of funnel analytics from impression/click through lead, application, acceptance, and enrollment outcomes.
  • Experience supporting attribution, MMM inputs, media mix analysis, scenario planning, or incrementality testing; methodology ownership is not required, but the ability to partner effectively with Data Science and vendors is required.
  • Ability to operate as a proactive thinking partner to paid media teams, translating analytics into recommendations, tradeoffs, and action plans.

Preferred

  • Higher education, enrollment marketing, direct response, or high-consideration lead-generation experience.
  • GA4 exposure, campaign taxonomy governance, and experience working with Databricks, BigQuery, Snowflake, or similar data platforms.
  • Experience with media platform APIs, self-serve reporting products, or automated data quality monitoring.
Risepoint logo

Risepoint

Risepoint (formerly Academic Partnerships) is an education technology company that provides services to help universities grow and increase access to affordable, life-changing education.

Founded in 2007
883 employees (198 in marketing)
www.risepoint.com

Traffic Signals

Monthly Visitors
43K
Traffic Source Mix
Search
34.2%
Direct
48.4%
Referral
10.9%
Social
3.8%
Paid
2.2%

Headcount Trend

Current headcount: ~971

Marketing Team

Marketing Team Size
180 (19% of company)
Median Career Experience
14 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
3

People

Marketing Leadership

Rakhi A.
Rakhi A.
VP Integrated Marketing
At the company for 11 months
Jen Towns Morrow
Jen Towns Morrow
Senior Vice President, Integrated Marketing
At the company for 1 year
Derrick Auyeung
Derrick Auyeung
Vice President, Product Marketing
At the company for 1 year 7 months
Jocelyn Stiefel
Jocelyn Stiefel
Vice President Product Marketing
At the company for 2 years 3 months

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