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Marketing jobs

4 marketing jobs

4 weeks ago

Principal Product Marketing Manager – Emerging Data & AI

BMC Software

USA (Hybrid)Full time$172K/yr – $287K/yr

5 weeks ago

Principal Product Marketing Manager – Emerging Data & AI

BMC Software

New York City, NY (Hybrid)$172K/yr – $287K/yr

2 months ago

Lead Field Marketing Manager (North America)

BMC Software

Houston, TX (Hybrid)Full time$115K/yr – $191K/yr

2 months ago

Clinical Social Work-MSW-Maternal Child Health Inpatient

BMC Software

Boston, MA (On-site)Full time$34/hr – $43/hr

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BMC Software

Principal Product Marketing Manager – Emerging Data & AI

USA (Hybrid)

$172K/yr – $287K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

Job Summary

Own the end-to-end commercialization of Data & AI products, from market validation to launch and growth, shaping ICPs, messaging, and go-to-market strategy while partnering with Product Management to validate product-market fit.

Define ICPs and buyer personas
Lead cross-functional alignment and growth motions

Job Description

Responsibilities

Lead commercialization strategy for new Data & AI products, from market validation through launch and growth.
Define ICPs, buyer personas, use cases, and go-to-market strategies.
Develop compelling positioning, messaging, and competitive differentiation.
Partner with Product Management to validate product-market fit and influence roadmap decisions.
Build customer validation programs, design-partner initiatives, and reference development.
Create enablement programs and sales plays to accelerate adoption and revenue growth.
Serve as the voice of the market by bringing customer discovery, buyer research, competitive intelligence, analyst insight, and adoption signals into product strategy, prioritization, packaging, pricing, and go-to-market decisions.
Establish repeatable growth motions that can scale as the business expands.
Help build and lead a future Product Marketing team.

Requirements

10+ years of experience in Product Marketing, Product Management, Strategy, or related enterprise software roles.
Proven experience launching and scaling B2B SaaS products.
Experience commercializing cloud, SaaS, data, AI, platform, infrastructure, or developer-focused technologies.
Domain experience in several of the following areas: Data Operation & Orchestration / Data Observability & Monitoring / AI Enterprise Software / Data Governance / Data Engineering / Intelligence Automation
Experience defining ICPs, buyer personas, user personas, and product-market fit strategies for emerging technology products.
Experience bringing new products to market and driving adoption in emerging categories.
Ability to engage credibly with technical audiences and translate complex technology into business value.
Strong executive presence and cross-functional leadership skills.[AH1.1]
Demonstrated success building adoption and growth strategies for new products or business lines.
Proven ability to influence senior Product, GTM, and executive leaders

BMC Software

3.4 Glassdoor

BMC empowers 86% of the Forbes Global 50 to accelerate business value faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.

Founded in 1980

Houston, Texas, USA

9K employees (410 in marketing)

www.bmc.com

20% recommend to a friend

Salaries

Posted range

$172K/yr – $287K/yr

Taken straight from the job posting.

See all BMC Software salaries

Marketing Team

Marketing Team Size

267 (3% of company)

Median Career Experience

18 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$750M

Last Raise

$750M

Series Unknown, 8 years ago

Funding History

May 2018
Series Unknown
Apr 2014
Debt Financing • $750M
Sep 2013
Debt Financing

Traffic Signals

Monthly Visitors

457.4K

Monthly Google Ads Budget

$182.6K

Traffic Source Mix

46.4%

Direct

42.5%

Referral

7.1%

Social

Paid

0.9%

Headcount Trend

Current headcount: ~9K

Recent News

Global ITSM Market Analysis (2025–2032): Growth, Opportunities, and Key Insights

Sep 17, 2025 • EIN Presswire

20th Annual BMC Mainframe Survey Reveals Confidence, Generational Shift in Views on Mainframe Development

Sep 16, 2025 • PR Newswire

Mainframe confidence surges as modernization campaigns bear fruit

Sep 16, 2025 • SiliconANGLE

Links

www.bmc.com

X (Twitter)

Crunchbase

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