2 days ago
Lead Field Marketing Manager (North America)
BMC Software
Houston, TX (Hybrid)Full time$115K/yr – $191K/yr
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Lead Field Marketing Manager (North America)
Houston, TX (Hybrid)
$115K/yr – $191K/yrSenior Level10+ years expFull time
Posted 2 days ago
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Job Summary
Own and execute a data-driven North American field marketing plan aligned to corporate goals, driving net new logos and expansion with ABM, partner ecosystems, and AI-enabled optimization.
- Own the marketing strategy and field plan, aligning with sales targets.
- Lead cross-functional GTM programs and AI-driven marketing initiatives.
- Manage budget, lead lifecycle, and pipeline impact.
Job Description
Responsibilities
- Own the development of a comprehensive Marketing strategy and execute a data-driven North American field marketing plan that directly aligns with BMC's corporate goals, regional sales targets, and key business drivers.
- Orchestrate a balanced mix of marketing programs aimed to drive net new logos and expand footprint in existing accounts.
- Oversee cross-functional alignment of go-to-market plans and orchestration of digital campaigns and events with specific marketing plans that reflect business priorities and sales goals.
- Maintain a cadence of communication with Sales to act as a strategic advisor and partner on account planning to ensure alignment on campaign rollouts, lead follow-up, and regional pipeline health.
- Partner with enterprise sales teams to create marketing experiences for high-value accounts, accelerating deal cycles, and building deep executive relationships.
- Work closely with the Partner ecosystem to identify priority marketing initiatives. Secure partner’s commitment to drive execution of joint Marketing plans.
- Assist and engage partners in driving tactics across brand reputation, demand generation and customer engagement to increase pipeline and revenue generated.
- Identify, pilot, and scale AI-enabled marketing capabilities that improve segmentation, personalization, campaign orchestration, content adaptation, lead prioritization, and performance optimization across key programs.
- Partner with sales, digital, ABM, solution marketing, operations, and analytics teams to translate AI-driven insights into actionable marketing strategies, account plays, nurture motions, and revenue-generating programs.
- Promote responsible AI adoption by ensuring AI-supported marketing activities align with brand standards, data privacy expectations, governance practices, and human review requirements.
Requirements
- 10+ years of B2B field marketing focused on demand generation experience within the SaaS / Enterprise Software space.
- Keen understanding of the enterprise software sales cycle with a target audience mix of IT decision makers, senior level business buyers and technical influencers
- Proven track record of managing marketing strategies and ABM programs across both US and Canadian markets.
- Exceptional ability to analyze campaign performance data and pivot strategies based on ROI and sales feedback.
- Outstanding cross-functional collaboration skills, particularly in demonstrating ability to influence sales leaders and collaborate across matrixed teams.
- Capable of managing, and driving engagements across areas within a very dynamic environment which includes sales, sales operations, marketing, communications, advertising, and corporate events
- Experience delivering successful campaigns and programs with strong ROI – on time, within budget.
- 3rd party vendor management skills with the ability to balance competing priorities and diverse points of view.
- Background working with field marketing, customer marketing, and partner teams in integrated GTM environments, with reasonable understanding of the different types of partners in the market (SIs, VARs, GOSIs, Resellers, etc.)
Preferred
- Enthusiastic, proactive, innovative, and open to new ideas.
- A detail oriented and highly organized problem solver, who can juggle and manage multiple tasks and projects independently and cross-functionally.
- Outstanding verbal and written communication skills with the ability to create and communicate a company’s vision to the market.
BMC Software
3.4 Glassdoor
BMC empowers 86% of the Forbes Global 50 to accelerate business value faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.
Founded in 1980
Houston, Texas, USA
9K employees (410 in marketing)
20% recommend to a friend
Traffic Signals
Monthly Visitors
457.4K
Monthly Google Ads Budget
$182.6K
Traffic Source Mix
Search
46.4%
Direct
42.5%
Referral
7.1%
Social
3%
Paid
0.9%
Headcount Trend
Current headcount: ~9K
Marketing Team
Marketing Team Size
267 (3% of company)
Median Career Experience
18 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Martyn Etherington
SVP and Chief Marketing Officer
At the company for 4 years 1 month
Kati Quigley
Vice President, Portfolio and Brand Marketing
At the company for 2 years 4 months
Carly Field
Vice President Talent Acquisition, Onboarding, HRIS & AskHR
At the company for 11 years 3 months
Priya Doty
VP Solutions Marketing, BMC AMI Portfolio
At the company for 2 years 7 months
Funding
Total Funding
$750M
Last Raise
$750M
Series Unknown, 8 years ago
Funding History
- May 2018Series Unknown
- Apr 2014Debt Financing • $750M
- Sep 2013Debt Financing