Lead and scale a global marketing function across demand generation, regional markets, and partner ecosystems to drive enterprise pipeline and revenue.

Align marketing with sales targets and GTM priorities
Build a data-driven program with KPIs, budgets, and ROI
Develop customer marketing, advocacy, and partner enablement to grow ARR

Job Description

Responsibilities

Lead and manage a global team consisting of the following functions: global demand generation, regional marketing (North America, Latin America, EMEA, APAC, Japan), customer and Channel partner marketing. You will provide mentorship, coaching, and performance management.
Design, execute, and scale a unified, global demand generation strategy utilizing full-funnel integrated campaigns that cut through the noise and capture enterprise demand. Oversee multi-channel activation strategies across digital marketing (paid media, SEO, SEM, content syndication), highly targeted Account-Based Marketing (ABM) for strategic accounts, and high-impact global and regional events.
Forge a tight, locked-step partnership with the Global Enterprise Sales leadership team, aligning marketing strategies directly with sales targets, territories, and go-to-market priorities.
Partner with the Customer Success and Account Management teams to build a robust post-sale customer marketing engine that drives continuous user engagement and platform adoption. Develop targeted lifecycle campaigns designed to fuel cross-sell and upsell opportunities, directly impacting Net Revenue Retention (NRR) and lifetime value (LTV).
Build a formal customer advocacy program to turn our most successful enterprise clients into vocal brand champions, generating high-value case studies, testimonials, and peer-to-peer references.
Design and execute marketing strategies that leverage Coursera’s strategic enterprise partners, including system integrators (SIs), technology partners, and global distributors. Develop joint value propositions, co-marketing campaigns, and "market-with" initiatives to drive pipeline expansion and accelerate deal velocity within the partner ecosystem. Create and distribute partner-enablement toolkits, assets, and playbooks to ensure partner sales teams can effectively position and sell Coursera’s enterprise solution
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing programs, providing regular reports and analysis to senior leadership through formal (MBR and QBRs) and informal reviews. Move beyond vanity metrics; take shared accountability for revenue targets by focusing ruthlessly on pipeline quality, stage-to-stage velocity, and high conversion rates to closed-won revenue.
Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments. Optimize LTV/CAC.
Develop impactful communication channels, forums and feedback loops to share marketing plans, progress and performance to goals with cross-functional leadership.

Requirements

15+ years Enterprise SaaS marketing experience in a fast-growth environment
10+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment
7+ years of experience managing managers of managers and teams of 30+ team members
Analytical skills and ability to leverage data to make business cases and decisions
Strong verbal and written communication skills including executive presence and engagement skills
Ability to travel internationally to support marketing teams

Preferred

Proven full stack marketing experience
Experience marketing to businesses, government and higher education a plus
Proven experience engaging at an executive level internally with cross-functional groups and externally with partners and customers
Proven experience marketing to, through and with partners
Proven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross-functional programs, and ability to influence
Proven experience helping build/scale businesses

Coursera

3.5 Glassdoor

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 191 million registered learners as of September 30, 2025. Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.

Founded in 2017

Mountain View, California, USA

6.1K employees (988 in marketing)

bit.ly/45dFEuV

61% recommend to a friend

60% CEO approval

Traffic Signals

Monthly Visitors

525.9M

Monthly Google Ads Budget

$4.8M

Traffic Source Mix

16.8%

Direct

59.4%

Referral

12.1%

Social

11.1%

Paid

0.6%

Headcount Trend

Current headcount: ~6.1K

Marketing Team

Marketing Team Size

719 (12% of company)

Median Career Experience

13 years

Median Tenure

3.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Vighnesh Venkataraman

Senior Director of Lifecycle Marketing

At the company for 7 months

Recent News

Coursera Plus Black Friday Deal: Save 40% on Your First Year of Online Courses

Nov 25, 2025 • Business Insider

Coursera expands AI tools with new Role Play and Program Builder features | ETIH EdTech News

Nov 20, 2025 • EdTech Innovation Hub

Coursera picks outsider for interim CFO amid AI push

Nov 19, 2025 • CFO Dive

Responsibilities

Lead and manage a global team consisting of the following functions: global demand generation, regional marketing (North America, Latin America, EMEA, APAC, Japan), customer and Channel partner marketing. You will provide mentorship, coaching, and performance management.
Design, execute, and scale a unified, global demand generation strategy utilizing full-funnel integrated campaigns that cut through the noise and capture enterprise demand. Oversee multi-channel activation strategies across digital marketing (paid media, SEO, SEM, content syndication), highly targeted Account-Based Marketing (ABM) for strategic accounts, and high-impact global and regional events.
Forge a tight, locked-step partnership with the Global Enterprise Sales leadership team, aligning marketing strategies directly with sales targets, territories, and go-to-market priorities.
Partner with the Customer Success and Account Management teams to build a robust post-sale customer marketing engine that drives continuous user engagement and platform adoption. Develop targeted lifecycle campaigns designed to fuel cross-sell and upsell opportunities, directly impacting Net Revenue Retention (NRR) and lifetime value (LTV).
Build a formal customer advocacy program to turn our most successful enterprise clients into vocal brand champions, generating high-value case studies, testimonials, and peer-to-peer references.
Design and execute marketing strategies that leverage Coursera’s strategic enterprise partners, including system integrators (SIs), technology partners, and global distributors. Develop joint value propositions, co-marketing campaigns, and "market-with" initiatives to drive pipeline expansion and accelerate deal velocity within the partner ecosystem. Create and distribute partner-enablement toolkits, assets, and playbooks to ensure partner sales teams can effectively position and sell Coursera’s enterprise solution
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing programs, providing regular reports and analysis to senior leadership through formal (MBR and QBRs) and informal reviews. Move beyond vanity metrics; take shared accountability for revenue targets by focusing ruthlessly on pipeline quality, stage-to-stage velocity, and high conversion rates to closed-won revenue.
Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments. Optimize LTV/CAC.
Develop impactful communication channels, forums and feedback loops to share marketing plans, progress and performance to goals with cross-functional leadership.

Requirements

15+ years Enterprise SaaS marketing experience in a fast-growth environment
10+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment
7+ years of experience managing managers of managers and teams of 30+ team members
Analytical skills and ability to leverage data to make business cases and decisions
Strong verbal and written communication skills including executive presence and engagement skills
Ability to travel internationally to support marketing teams

Preferred

Proven full stack marketing experience
Experience marketing to businesses, government and higher education a plus
Proven experience engaging at an executive level internally with cross-functional groups and externally with partners and customers
Proven experience marketing to, through and with partners
Proven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross-functional programs, and ability to influence
Proven experience helping build/scale businesses