Own field marketing and events strategy to drive pipeline and partnerships for Simpro, coordinating with sales, product marketing, and industry partners to deliver measurable ROIs across in-person and virtual programs.

Ownership: Plan and execute integrated multi-channel campaigns including events, webinars, email, and social efforts with partners and associations.
Collaboration: Align messaging with sales, product marketing, and external vendors to maximize awareness and pipeline impact.
Measurement: Define and track ROI, budget, and learnings to continuously improve event effectiveness and demand creation.

Job Description

Advertising & partnership strategy with industry associations, publications, and media outlets.
Contribute to and implement the marketing strategy to deliver key business outcomes.
Plan and manage event and advertising budgets.
Plan and execute events and initiatives to build the Simpro brand and pipeline.
Oversee event coordination: strategy, budget, messaging, contracts, vendors, site, agenda, logistics, merchandise.
Ensure events align with omnichannel campaigns and optimize awareness, inquiries, and revenue.
Coordinate campaign planning with sales & marketing and maintain two-way communication.
Identify effective channels, value propositions and calls to action for regional personas.
Ensure messaging is consistent with overall marketing strategy in field materials.
Research audience segments to build integrated multi-channel campaigns (events, webinars, email, social).

Simpro Software

3.0 Glassdoor

Simpro is the leading AI-first operating platform for residential and commercial trades. Our mission is simple: double contractor profitability. Built for the heroes who keep the world running, Simpro transforms how trades businesses operate—eliminating complexity, unlocking clarity, and turning hard work into lasting success. The platform integrates scheduling, dispatch, compliance, safety, invoicing, and cash flow into one clear path to profitability. Today, more than 250,000 users worldwide rely on Simpro to scale with confidence, supported by offices in the U.S., Australia, and the UK. Simpro is part of Simpro Group, alongside BigChange, AroFlo, and ClockShark.

Founded in 2002

Broomfield, Colorado, USA

613 employees (48 in marketing)

www.simprogroup.com

48% recommend to a friend

51% CEO approval