Own activation and NCA growth from the unactivated customer base, lead the activation roadmap and experiments, and design an AI-native marketing operating system; partner with product, own in-app touchpoints and marketing stack, and drive data-informed product learning.

Define roadmap, experiment backlog, and channel mix for activation
Build and operate AI-driven marketing system including hypothesis generation and content QA

Job Description

Responsibilities

Own NCAs from the unactivated customer base as your primary metric — build the roadmap, experiment backlog, channel mix, and investment model to grow it
Design, run, and iterate activation programs by customer segment: onboarding sequences, re-engagement triggers, milestone nudges, upgrade moments — across email, push, in-app, and paid retargeting
Partner with the PM who owns the product side of this metric, maintaining a shared view of what's being tested and where the highest-leverage interventions are
Turn conversion data into clear signals for product learning and development
Own in-app marketing touchpoints for the activation funnel — banners, modals, tooltips — as the marketing layer on top of the product experience, in close coordination with PM and Content Design
Design and manage an AI-native marketing operating system from scratch — agent architecture for hypothesis generation, test planning, content production, copy QA, and performance reporting; you're building this, not inheriting a stack
Own the marketing stack, tooling selection, and budget — evaluate what earns a place, cut what doesn't, and build infrastructure that lets you test faster over time

Requirements

8+ years in product marketing, lifecycle marketing, or growth, with experience owning a conversion or activation metric end to end — not supporting someone else who did
Genuine PM instincts: you think in funnels and experiments, and have built roadmaps and made tradeoffs based on impact vs. effort
Built onboarding/activation programs from scratch across email, push, and in-app, with conversion data to show for it
Fluency with in-app marketing tooling (Braze, Iterable, Appcues, or equivalent) and the ability to QA your own implementations
Comfort working directly in data — you can build a funnel analysis and QA conversion events without waiting on an analyst
Experience designing or operating AI-assisted workflows in marketing/growth, with a point of view on where agents add leverage vs. where human judgment matters
Ability to work directly with engineers and PMs to scope instrumentation and tooling — you don't write the code, but you know what to spec

Preferred

Fintech, payments, or two-sided marketplace experience is a plus
Background in engineering or product management is a strong plus — those who started there tend to move faster on instrumentation and data modeling

Benefits

Flexible paid time off
Health, dental, and vision + 401k plan with company matching
Paid parental, medical, military and family care leave
Mental Health & Family Forming Benefits
Employee Stock Purchase Plan (ESPP)
Continuing education

Remitly

3.8 Glassdoor

Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally. Remitly's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.

Founded in 2011

Seattle, Washington, USA

3.3K employees (184 in marketing)

www.remitly.com

66% recommend to a friend

91% CEO approval