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Marketing jobs

4 marketing jobs

3 weeks ago

Sr. Manager Copy - West Elm

West Elm

New York City, NY (On-site)Full time$100K/yr – $110K/yr

5 weeks ago

Email Copywriter - West Elm

West Elm

New York City, NY (On-site)Full time$65K/yr – $80K/yr

3 months ago

Analyst, Customer Relationship Marketing - West Elm

West Elm

New York City, NY (Hybrid)Full time$70K/yr – $83K/yr

6 months ago

Manager, Public Relations - West Elm

West Elm

New York, USA (On-site)Full time$110K/yr – $120K/yr

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West Elm

Sr. Manager Copy - West Elm

New York City, NY (On-site)

$100K/yr – $110K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own the brand voice and its evolution across channels, turning positioning into actionable guidelines and scalable, on-brand copy. Lead AI-enabled workflows, ensuring human oversight and continuously improving language models while collaborating with cross-functional teams.

Own voice guidelines, editorial standards, and end-to-end copy from draft to final execution.
Drive AI-assisted content while preserving creativity, authenticity, and brand integrity.
Coordinate with marketing, CRM, and analytics to optimize messaging and personalization.

Job Description

Responsibilities

Brand Voice and Tone
- Serve as the primary steward and evolution lead for the brand’s voice and tone across all channels, ensuring consistency while modernizing how the brand communicates.
- Refine and articulate a clear, differentiated brand voice that reflects current business strategy, customer expectations, and cultural relevance.
- Translate brand positioning into actionable voice and tone guidelines for all content types, including, editorial content, campaigns, and emerging digital experiences.
- Embed voice and tone into every customer touchpoint.
- Audit existing content ecosystems (e.g. catalog, social, site, retail, email, etc.) to identify gaps and opportunities for voice alignment and elevation.
- Establish scalable frameworks that ensure all copy meets the highest editorial standards and aligns with brand voice guidelines.
- Own copy from first draft through final execution, ensuring accuracy, clarity, and consistency before stakeholder review.
- Apply strong editorial judgment to adapt messaging for different audiences, channels, and objectives.
- Identify and resolve inconsistencies in voice, messaging, and product information proactively.

Requirements

Bachelor’s degree
5+ years writing experience in advertising agency copywriter/copy lead role is required
Familiarity with Chicago Manual of Style and AP Style
Excellent creative writing ability
Demonstrate exceptional self-editing skills, delivering clean, polished, and on-brand copy
Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season—and are appropriate for all channels
Strong ability to influence others to ensure copy and voice align with strategy
Have a creative, assertive professional personality and be a competent researcher
Self-starter, ability to stay focused in a fast-paced, deadline-driven environment
Excellent organization and prioritization skills, ability to handle multiple projects across several seasons /channels

Preferred

Interest in home décor/entertaining preferred

Benefits

A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development

West Elm

At west elm, we make it simple to express your personal style at home with unique, affordable, authentic, responsible products.We're always hunting for treasure. We love finding smart, imaginative people who feel a connection to us, our customers and our stories. We're tirelessly seeking out new ways to inspire our customers, whether it's creating in-store installations, sharing styling tips, hosting ETSY events, developing collaborations with artists or discovering hand-crafted treasures from far-flung places. We bring our product to life in our customers' homes and we work hard to make their self expression easy.We look for: — Entrepreneurial spirit — Innovation — Creativity — Collaboration — Ability to appreciate, inspire and be inspired by others — A connection to the neighborhood and its local treasures — A passion for helping people express their style and tell their story at home — A love of connecting to customers through selling and service — A willingness to dig in and contribute — Excitement about the opportunity to make great things happen for the customer and for our brand

Founded in 2002

1.8K employees (792 in marketing)

www.williamssonomainc.com