3 days ago
Senior Director, Brand Marketing
CooperVision
Victor, NY (On-site)Full time$177K/yr – $272K/yr
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Senior Director, Brand Marketing
Victor, NY (On-site)
$177K/yr – $272K/yrSenior Level10+ years expFull time
Posted 3 days ago
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Job Summary
Own and lead the brand strategy and portfolio for four national brands, guiding architecture, campaigns, and performance across B2B2C channels while building a high‑performing team.
Job Description
Responsibilities
- Develop and lead the overall brand strategy, positioning, messaging, and value proposition for a portfolio of four national brands
- Ensure brand consistency across all marketing channels and customer experiences
- Lead ongoing brand architecture and portfolio strategy as the business evolves and we launch new products
- Effectively use market research, competitive analysis, and customer insights to inform strategic decisions
- Lead the planning and execution of integrated brand campaigns across eye care professional and consumer channels leveraging digital, social, PR, events, partnerships, content, “samples”, rebates, and traditional media.
- Partner with sales teams to create cohesive and impactful go-to-market strategies and lead the Plan-of-Action (“POA”) process & plan that delivers strategic and executional excellence in the field.
- Oversee annual brand planning and campaign calendars
- Establish KPI’s to measure brand health, awareness, consideration, preference, and customer sentiment
- Analyze brand performance and optimize investment based on measurable business outcomes
- Manage marketing budget and prioritize initiatives to drive revenue and maximize ROI
Requirements
- Bachelor’s degree required; MBA preferred.
- Minimum of 10 years progressive brand marketing experience required; demonstrated success building and scaling brands in competitive markets
- 5+ years managing and developing high-performing teams
- Prior brand or product marketing leadership experience in B2B2C required.
- Experience in the vision care category or a similar B2B2C environment would be a plus.
- CPG marketing/customer marketing would be a strong plus.
- Strong strategic leadership including ability to develop insight-driven plans that make a difference in the marketplace
- Strong marketing ability, leveraging insights, creativity and story-telling to elevate the brand and change market behavior while delivering strong ROI
- Strong analytical skills, using performance metrics to inform both strategy and execution
- Financial acumen with an ability to lead a P&L
Preferred
- Experience in the vision care category or a similar B2B2C environment would be a plus.
- CPG marketing/customer marketing would be a strong plus.
CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NASDAQ: COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit coopervision.com.
Traffic Signals
Monthly Visitors
481.1K
Traffic Source Mix
Search
37.9%
Direct
55.9%
Referral
5.1%
Social
0.6%
Paid
0.3%
Headcount Trend
Current headcount: ~7.4K
Marketing Team
Marketing Team Size
289 (4% of company)
Median Career Experience
19 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Simon Seshadri
Senior Vice President-Global Marketing & Lifecycle Management
At the company for 11 years 11 months
Christopher Smith
Director, Digital Marketing
At the company for 2 years 9 months
Louise Curcio, MBA, FAAO
Director of Myopia Management Marketing
At the company for 15 years 7 months
Noel Bittner
Director of Marketing Communications & Customer Experience
At the company for 5 years 7 months