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Marketing jobs

4 marketing jobs

2 weeks ago

Senior Manager, Digital Marketing Communications, Global

CooperVision

Victor, NY (On-site)Full time$126K/yr – $180K/yr

5 weeks ago

Senior Brand Manager, Specialty

CooperVision

Victor, NY (On-site)Full time$145K/yr – $206K/yr

7 weeks ago

Senior Director, Brand Marketing

CooperVision

Victor, NY (On-site)Full time$177K/yr – $272K/yr

2 months ago

Associate Brand Marketing Manager

CooperVision

Victor, NY (On-site)Full time$98K/yr – $131K/yr

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CooperVision

Senior Manager, Digital Marketing Communications, Global

Victor, NY (On-site)

$126K/yr – $180K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive global digital content strategy and storytelling across web, social, and search while enabling markets to localize and scale content governance and frameworks.

Global content strategy, governance, and enablement across web, social, and search
Audience-led content experiences for professionals and consumers
Cross-functional collaboration with Brand Marketing, Communications, and regional teams

Job Description

Responsibilities

Strategy & Digital Storytelling
Translate communications strategy into digital storytelling by developing clear narratives, messaging structures and content approaches that guide how CooperVision shows up across digital channels globally.
Define global web content strategy by establishing content structures, messaging priorities and user journey principles across a multi-market website ecosystem, ensuring consistency and quality across country domains.
Lead global social media strategy by owning corporate social channels (primarily LinkedIn), defining editorial direction, and ensuring a consistent global voice and presence.
Define content-led global SEO/GEO/AEO strategy by identifying priority themes, topics and opportunities aligned to how professional and consumer audiences search, and setting guidance for content structure and discoverability.
Design audience-led digital experiences by guiding content and journeys that meet the needs of both professional (ECP) and consumer audiences, supporting education and commercial pathways.
Content Frameworks & Governance
Establish global content standards and frameworks by creating messaging architectures, content systems and scalable toolkits that can be adopted and localised by in-market teams.
Establish digital channel governance by setting principles, standards and guardrails for how content is expressed across web, social and search, and acting as a guardian of the global digital narrative.
Market Enablement & Alignment

Requirements

Experience: Minimum 7–10 years’ experience in digital communications, content strategy or digital marketing
Experience: Proven experience in a global or regional role within a complex, matrixed organisation
Experience: Experience in healthcare, regulated or B2B environments preferred
Education: Degree-level education in Business, Marketing or related field
Education: A relevant digital marketing or communications qualifications
Knowledge, Skills, and Abilities: Strong expertise in digital content strategy, digital communications or content-led marketing
Knowledge, Skills, and Abilities: Proven ability to translate complex strategies into clear, engaging digital storytelling
Knowledge, Skills, and Abilities: Strong understanding of digital ecosystems (web, social, search) from a content and experience perspective
Knowledge, Skills, and Abilities: Experience designing and scaling content frameworks and messaging architectures
Knowledge, Skills, and Abilities: Familiarity with content management tools, specifically BrightEdge (SEO and content optimisation), Sprout Social (publishing and optimisation of social content)

Preferred

Experience in healthcare, regulated or B2B environments preferred

CooperVision

CooperVision, a unit of The Cooper Companies, Inc. (NASDAQ: COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit coopervision.com.

Founded in 1980

San Ramon, California, USA

7.4K employees (341 in marketing)

www.coopervision.com