Own automated lifecycle flows and high-impact messaging across channels.
Must-have: 5–8+ years in Email/CRM with Klaviyo, Liquid, and predictive analytics.
Standout: Direct-response chops plus weekly in-person collaboration in Sacramento.

Job Description

Responsibilities

Architect the Journey: Map and build automated lifecycle flows that feel like a personal 1-on-1 conversation—from the first "Welcome" to the 50th "Win-back."
Write the Narrative: Draft compelling, high-converting direct response copy. You understand that a plain-text email with a "world-class hook" often beats a flashy HTML design every time.
Master the Segments: Use Shopify data to slice and dice our audience, ensuring the right message hits the right inbox at exactly the right moment.
Own the SMS Strategy: Treat SMS as a VIP channel—using it for time-sensitive, high-impact alerts while maintaining strict compliance and "Quiet Hours."
Test & Optimize: Run relentless A/B tests. You don’t just "guess" what works; you audit the data, diagnose the friction points (like a 2% abandoned cart rate), and fix them.
Collaborate: Partner with our Core Blog team and Product designers to ensure our digital presence is as seamless as our equipment.

Requirements

5–8+ Years of Experience: You’ve spent at least half a decade in the weeds of Email, Lifecycle, or CRM marketing.
Klaviyo Expert Status: On a scale of 1–10, you’re an 8+. You know your way around Liquid Logic, predictive analytics, and complex branching.
Direct Response Chops: You know how to open a "knowledge gap" in a subject line to drive clicks without relying on "Sale!" or clickbait.
The "Gemba" Mindset: You enjoy being close to the action. You’re excited to be in our Sacramento office once a week to collaborate with the team.
Technical Literacy: You’re comfortable with Shopify, GA4, and the technical syncs that keep a global ecommerce engine running.
Business-Owner Mindset: You care about revenue attribution and LTV, not just open rates.

Benefits

Global Impact: Work for the brand that defined the modern Pilates industry.
Stability: We’ve been leading the market for 50 years and continue to grow.
Creative Freedom: We value the written word and the science behind the click.
Local Community: Be a part of a Sacramento-based team that values cross-functional "real talk" and professional tenure.

Balanced Body Inc

4.1 Glassdoor

Balanced Body® believes that movement can change people’s lives. We are the leading resource for Pilates equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. Founded in 1976, the company was the first to substantially update Joseph Pilates' equipment with state-of-the-art engineering, materials and technology. Ken Endelman, the company's CEO and founder, has been awarded 26 U.S. patents for his inventions. Headquartered in Sacramento, Calif., where all its equipment is designed and manufactured, the company actively promotes Pilates to the fitness industry, the medical profession and the media. The company established the 1-800-PILATES service and online Studio Finder to help the public locate instructors and studios in their area. This free service refers more than 1,000 clients a month to instructors and studios internationally. In addition to equipment, Balanced Body offers instructor training and continuing education for Pilates, CoreAlign®, Anatomy in Three DimensionsTM, Bodhi Suspension SystemTM, Balanced Body BarreTM, MOTRTM and other mind-body instructor training programs. We also carry an extensive line of accessories, books, and videos for professionals and home enthusiasts. Visit pilates.com or call 1-800-PILATES for the world's largest selection of Pilates and other mind-body products, for inspiring educational opportunities, and to learn about the benefits of Pilates.

Founded in 1976

Sacramento, California, USA

538 employees (22 in marketing)

www.pilates.com

78% recommend to a friend

93% CEO approval

Traffic Signals

Monthly Visitors

196.3K

Monthly Google Ads Budget

$8K

Traffic Source Mix

44.2%

Direct

46.9%

Referral

5.7%

Social

2.4%

Paid

0.5%

Headcount Trend

Current headcount: ~538

Marketing Team

Marketing Team Size

12 (2% of company)

Recent News

Balanced Body celebrates 25 years of innovation with launch of Allegro Nextgen Reformer

Sep 23, 2025 • spabusiness.com

Balanced Body Hits Pilates Studio With Patent Suit After ITC Win

Sep 17, 2025 • Bloomberg Law News

Balanced Body Launches New Version of Famous Pilates Reformer

Sep 17, 2025 • Athletech News

Responsibilities

Architect the Journey: Map and build automated lifecycle flows that feel like a personal 1-on-1 conversation—from the first "Welcome" to the 50th "Win-back."
Write the Narrative: Draft compelling, high-converting direct response copy. You understand that a plain-text email with a "world-class hook" often beats a flashy HTML design every time.
Master the Segments: Use Shopify data to slice and dice our audience, ensuring the right message hits the right inbox at exactly the right moment.
Own the SMS Strategy: Treat SMS as a VIP channel—using it for time-sensitive, high-impact alerts while maintaining strict compliance and "Quiet Hours."
Test & Optimize: Run relentless A/B tests. You don’t just "guess" what works; you audit the data, diagnose the friction points (like a 2% abandoned cart rate), and fix them.
Collaborate: Partner with our Core Blog team and Product designers to ensure our digital presence is as seamless as our equipment.

Requirements

5–8+ Years of Experience: You’ve spent at least half a decade in the weeds of Email, Lifecycle, or CRM marketing.
Klaviyo Expert Status: On a scale of 1–10, you’re an 8+. You know your way around Liquid Logic, predictive analytics, and complex branching.
Direct Response Chops: You know how to open a "knowledge gap" in a subject line to drive clicks without relying on "Sale!" or clickbait.
The "Gemba" Mindset: You enjoy being close to the action. You’re excited to be in our Sacramento office once a week to collaborate with the team.
Technical Literacy: You’re comfortable with Shopify, GA4, and the technical syncs that keep a global ecommerce engine running.
Business-Owner Mindset: You care about revenue attribution and LTV, not just open rates.

Benefits

Global Impact: Work for the brand that defined the modern Pilates industry.
Stability: We’ve been leading the market for 50 years and continue to grow.
Creative Freedom: We value the written word and the science behind the click.
Local Community: Be a part of a Sacramento-based team that values cross-functional "real talk" and professional tenure.