Own and execute the Center's digital communications strategy across social media, email, and website, while ensuring brand alignment and measuring impact.

Lead content creation and social media coordination across platforms
Manage data gathering and evaluation of digital initiatives
Support programming and partner storytelling

Job Description

Responsibilities

Manages the Center’s social media strategy.
Leads the development of content creation for all social media platforms.
Assists with the development of content for the Center’s website.
Executes all digital communications projects utilizing email and text messaging.
Serves as a facilitator of college pathways programming and content for high school students.
Researches and communicates stories that share the positive results of our partner charter schools.
Ensures the Center’s compliance with brand standards and guidelines from the university.
Assists with communications project development from initiation to closure.
Implements the Center’s messaging to ensure organizational consistency and increase exposure for the Center.
Assists with special projects.

Requirements

Bachelor’s degree in communications, public relations, marketing or a related field.
Three years of relevant marketing or communications experience.
Excellent writing skills and attention to detail, including knowledge of AP style.
Demonstrated experience facilitating programming for high school students.
Demonstrated experience with digital communications technology, including social media platforms and email management systems.
Strong organizational skills. Strong verbal communication skills.
Ability to maintain positive relationships with staff and consultants.

Preferred

Experience with Adobe Creative Suite.
Knowledge of Central Michigan University brand standards and guidelines.
Knowledge of search engine optimization, web/social media, and accessibility best practices.
Knowledge of website and social media analytics, including Google Analytics.
Knowledge of charter public schools.
Experience working in a team-oriented, collaborative environment.

Central Michigan University

At Central Michigan University, we believe every great success begins with a Fired-Up attitude. We offer a modern approach to education with innovative programs, flexible delivery modes, and a focus on career preparation. Our students graduate ready to lead in their fields.From our Mount Pleasant home and our more than 25 higher education hubs across North America, our experienced and dedicated professors bring industry experience and a student-first approach to teaching.Our more than 300 academic programs are packed with opportunity to engage and learn in the field. From day one, we provide students access to some of the region’s most state-of-the-art facilities, including our MakerBot Innovation Center, our Biological Station on Beaver Island, and the state’s newest College of Medicine.Through hands-on learning experiences, internships and research opportunities — alongside professors who are also mentors and future colleagues — our students graduate with an unmatched drive and confidence. When a problem needs solved, it’s a CMU Chippewa who will figure it out. That’s what we do.

Mount Pleasant, Michigan, USA

5.9K employees (362 in marketing)

linktr.ee/cmuniversity

Traffic Signals

Monthly Visitors

191.5M

Monthly Google Ads Budget

$202.6K

Traffic Source Mix

21.5%

Direct

53.2%

Referral

4.7%

Social

20.4%

Paid

0.2%

Headcount Trend

Current headcount: ~5.9K

Marketing Team

Marketing Team Size

259 (4% of company)

Median Tenure

5.1 years

Marketing Roles Posted (Last 30 Days)

Marketing jobs

ASSISTANT DIRECTOR/COMMUNICATION & ED OUTREACH

Assistant Director / Design and Visual Media

COORDINATOR / DIGITAL MEDIA

SOCIAL MEDIA CONTENT CREATOR

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All marketing roles in the US

ASSISTANT DIRECTOR/COMMUNICATION & ED OUTREACH

Assistant Director / Design and Visual Media

COORDINATOR / DIGITAL MEDIA

SOCIAL MEDIA CONTENT CREATOR

ASSISTANT DIRECTOR/COMMUNICATION & ED OUTREACH

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Central Michigan University

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

ASSISTANT DIRECTOR/COMMUNICATION & ED OUTREACH

Assistant Director / Design and Visual Media

COORDINATOR / DIGITAL MEDIA

SOCIAL MEDIA CONTENT CREATOR

ASSISTANT DIRECTOR/COMMUNICATION & ED OUTREACH

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Central Michigan University

Traffic Signals

Headcount Trend

Marketing Team

Recent News