2 months ago
Director of Creative and Digital Strategy for Women's Basketball
Ball State University
Muncie, IN (On-site)Full time
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Director of Creative and Digital Strategy for Women's Basketball
Muncie, IN (On-site)
Salary Not AvailableDirector/ExecutiveFull time
Posted 2 months ago
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Job Summary
Own the creative and digital storytelling for a women’s basketball program, balancing brand identity, multimedia production, and recruiting-support campaigns while driving attendance and fan engagement.
- Brand and Creative Ownership: lead the visual identity and content strategy across social, digital, and in-venue channels.
- Audience Growth & Campaigns: collaborate with Athletics marketing and ticketing to lift attendance, engagement, and revenue opportunities; ensure recruiting content aligns with NCAA rules.
- Measurement & Compliance: monitor engagement metrics to guide strategy and adapt quickly; ensure work stays within NCAA and institutional guidelines; US work authorization required.
Job Description
Responsibilities
- Develop and execute a comprehensive creative content and brand strategy for Women’s Basketball.
- Create and manage engaging multimedia content across social media, digital, and in-venue platforms, including graphics, photography, short-form video, long-form storytelling, and promotional campaigns.
- Maintain and strengthen the visual identity and overall brand presence of the Women’s Basketball program.
- Collaborate with Athletics marketing and ticket sales staff to support attendance initiatives, fan engagement campaigns, and revenue-generation efforts.
- Support recruiting-related creative initiatives consistent with NCAA rules and institutional policies.
- Coordinate and execute community outreach and service initiatives involving student-athletes and coaching staff.
- Monitor and analyze social media and digital engagement metrics to assess effectiveness and guide strategy adjustments.
- Capture and edit video and photo content for practices, games, recruiting visits, community events, and special projects.
- Maintain familiarity with emerging social media trends, digital storytelling techniques, and platform best practices.
- Perform other related duties as assigned by the Head Women’s Basketball Coach.
Requirements
- Bachelor’s degree from an accredited institution in Marketing, Journalism, Communications, Digital Media, Sports Administration, or a related field.
- Experience in creative content development, digital media, brand management, or social media strategy within an NCAA Division I athletics program, professional sports organization, or closely related environment.
- Graduate assistant, internship, student worker, and/or part-time experience will be considered on a proportional basis.
- Demonstrated experience creating engaging digital and social media content, including graphic design, photography, and video production/editing.
- Experience managing or contributing to social media accounts with measurable audience engagement growth and/or demonstrated campaign performance.
- Strong organizational, communication, and project management skills.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Knowledge of and commitment to NCAA, conference, and institutional rules and regulations.
- Candidates must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred
- Experience working directly with women’s basketball or another NCAA Division I athletic program.
- Experience creating recruiting-focused creative content and social media campaigns.
- Familiarity with social media analytics tools and content performance reporting.
- Experience coordinating community engagement initiatives and brand activation efforts.
- Photography and videography experience in live-event athletic settings.
- Proficiency with Adobe Creative Suite, Canva, CapCut, Final Cut Pro, Premiere Pro, Photoshop, or similar tools.
Benefits
- paid 24 vacation days
- 12 sick days
- 10 holidays a year
- paid parental leave (6 weeks)
- affordable health and dental insurance
- robust long-term disability and life insurance plans
- retirement benefits to provide financial security to you and your family
- benefits calculator Total Compensation Calculator - Professional
- we will cover 90 percent of your child’s undergraduate tuition at Ball State
- 100 percent of the tuition costs for you to earn your undergraduate degree and 80 percent of your graduate tuition
- these benefits help you focus on work and personal growth
- we are family
Ball State University
Ball State’s tradition of innovation and distinction began with the generosity of the five Ball brothers, local industrialists who produced the famous Ball canning jars. To help fill Indiana’s need for more and better teachers, they bought the property of a defunct school in Muncie and gave it to the state. What was founded as a small teacher training college in 1918 is now a comprehensive, world-class university.We embrace the Ball family’s legacy symbolized by the iconic Beneficence statue on our campus—the enduring values of excellence, innovation, courage, integrity, inclusiveness, social responsibility, and gratitude. These values are the watchwords for our next century.bsu.edu/discover
Traffic Signals
Monthly Google Ads Budget
$45.2K
Funding
Total Funding
$37.1M
Last Raise
$60K
Grant, 16 days ago
Funding History
- Feb 2026Grant
- Nov 2024Grant • $60K
- Dec 2023Grant • $35M