2 days ago
Vice President, Brand Marketing - Tea Tree
John Paul Mitchell Systems
Santa Monica, CA (Hybrid)Full time$220K/yr – $250K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Vice President, Brand Marketing - Tea Tree
Santa Monica, CA (Hybrid)
$220K/yr – $250K/yrSenior Level10+ years expFull time
Posted 2 days ago
Job Summary
Own the end-to-end brand marketing agenda, driving strategy, product development partnerships, and go-to-market execution across campaigns and launches.
- Lead GTM for new products and major campaigns
- Partner with NPD on concepting, packaging, and formulation enhancements
- Develop content strategy and manage brand assets across channels
Job Description
Responsibilities
- - Develop and execute comprehensive marketing strategies to achieve business objectives and revenue targets
- - Create impactful and innovative marketing programs, with a comprehensive 360 approach
- - Partner with NPD to identify white space and opportunities, collaborate on product concept and new developments and drive product innovation, including new product development, packaging design, and formulation enhancements
- - Collaborate with cross functional teams including education, trade, digital and sales to develop effective go-to-market plans and promotional campaigns to support product launches and drive sell-through
- - Drive and Lead Go-To-Market launch plans for New Products and Key Campaigns
- - Conduct market research and analysis to identify key trends, consumer insights, and competitive landscape within the professional beauty industry
- - Analyze and evaluate brand performance, marketing initiatives, leveraging data and analytics to optimize strategies and drive continuous improvement
- - Generate sales-driving ideas and concepts to support key categories and best-sellers
- - Oversee the development of marketing collateral, including advertising, POS materials, digital assets, and educational content for salon professionals
- - Gatekeeper of the brand architecture, quality cues, brand values and key messaging
Requirements
- - Highly proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
- - Proficient in marketing software (i.e., Photoshop, InDesign, etc.)
- - Highly proficient in design copy and general marketing guidelines
- - Highly proficient in brand development and multichannel marketing concepts
- - Proficient in creative process, marketing, graphic design, and brand development
- - Ability to analyze market trends, anticipate opportunities and develop strategic insights
- - Ability to drive, influence and collaborate across numerous functional areas
- - Ability to manage multiple projects simultaneously
- - Ability to manage and mentor a team
- - Strong communication and decision-making abilities
Benefits
- Competitive Compensation: - The expected base salary range for this position is $220,000 to $250,000. The exact base salary is determined by various factors including geographic location, experience, skills, and education. - Discretionary Bonus Plan: This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. - Comprehensive Benefits Package: In addition to base salary, JPMS offers a competitive benefits package to eligible employees, including medical, dental, vision, life, accident, critical illness, and disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
John Paul Mitchell Systems
John Paul Mitchell Systems® (JPMS) is a top manufacturer of high-quality hair care products and styling tools through several brands including Paul Mitchell®, Awapuhi Wild Ginger®, Tea Tree, Pro ToolsTM, Neuro®, MITCH® and MVRCK®, plus professional hair color from brands including The Demi and Color XG®. JPMS was founded in 1980 by co-founders Paul Mitchell and John Paul DeJoria with more than 300 employees globally and Michaeline DeJoria as CEO. We were the first professional hair care company to take a stand against animal testing, and we continue our strong commitment to giving back by supporting a wide range of philanthropic causes both domestically and internationally. JPMS products can be purchased at professional salons, Paul Mitchell® Schools and through authorized online retailers. Join our team!
Salaries
Posted range
$220K/yr – $250K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
60 (8% of company)
Median Career Experience
13 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Amber Saylor
Vice President, Brand Marketing
At the company for 1 year
Michael Giombolini
Vice President of Brand Marketing- Professional Color
At the company for 2 years 1 month
Tania Kingsrud
Executive Vice President of Global Marketing
At the company for 8 years 8 months
Orion Hand
Vice President of Digital Marketing
At the company for 14 years 9 months
Traffic Signals
Monthly Visitors
181.1K
Monthly Google Ads Budget
$22.4K
Traffic Source Mix
Search
52.5%
Direct
39.8%
Referral
4.7%
Social
2.3%
Paid
0.6%
Headcount Trend
Current headcount: ~762