3 weeks ago
Senior Brand Manager- Paul Mitchell
John Paul Mitchell Systems
Santa Monica, CA (Hybrid)Full time$120K/yr – $135K/yr
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Senior Brand Manager- Paul Mitchell
Santa Monica, CA (Hybrid)
$120K/yr – $135K/yrSenior Level7+ years expFull time
Posted 3 weeks ago
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Job Summary
Own brand strategy and launch engine across product, retail, and digital, turning market insights into cohesive campaigns that move brand health, sales, and category growth.
- Brand core ownership: maintain positioning, messaging, visuals and guidelines across all touchpoints from product to consumer channels.
- Campaign leadership: plan and execute 360° programs (digital, social, influencer, events, education) with cross-functional teams to hit launches and growth targets.
- Go-to-market & measurement: lead GTM for new products, track brand health and campaign impact with KPIs and leadership-ready insights.
Job Description
Responsibilities
- Lead the development and execution of annual brand marketing plans that support company growth objectives and sales targets.
- Partner with the VP, Brand Marketing to identify long-term growth opportunities, category expansion strategies, partnership integrations and product innovation roadmaps.
- Lead and influence cross-functional teams to deliver brand initiatives, programs, and campaigns, ensuring execution is on time, within budget, and aligned with business objectives.
- Serve as a key brand and marketing steward, ensuring consistency in brand positioning, architecture, messaging, and visual identity across product development, retail, education, sales, digital, and operations.
- Deliver presentations, insights and strategies to senior leadership and key stakeholders
- Lead the development and execution of 360° integrated marketing campaigns across professional and consumer channels (digital, retail, social media, influencer, education, events, etc.).
- Collaborate with creative teams and external partners to ensure compelling brand communications, cohesive visuals, and impactful activations.
- Lead new product launches and ensure successful go-to-market strategies – supporting the planning and execution of events, activations and marketing activity.
- Manage and distribute brand assets, messaging, and strategies to cross-functional teams and international partners.
- Oversee photoshoots, branded content creation, style guides and marketing materials.
- Lead brand marketing workstreams and cross-functional launch planning for product innovation from concept through commercialization.
- Identify consumer needs, product gaps, and innovation opportunities through analysis of market research, sales feedback, consumer insights, and industry trends.
- Develop compelling product positioning, profiles, claims, messaging, and launch strategies in partnership with R&D, Regulatory, Education, and Sales.
- Oversee Go-To-Market launch plans and strategies for new product launches, product re-support campaigns, brand campaigns and promotional initiatives.
- Measure and analyze the effectiveness of brand campaigns and marketing activations using KPIs, sales, and consumer/customer insights.
- Regularly report on brand health, brand sales, and product performance to senior leadership, providing actionable insights and recommendations.
- Proficiency in Adobe, Microsoft Office Suite (Word, Excel, PowerPoint) and Canva
- Skilled in AI technologies such as Co-Pilot, ChatGPT, etc.
- Proficient in using project management platforms, such as Workfront or Asana
- Proficient with analytics tools such as Power BI to interpret sales data, market trends, and consumer insights
- Proven ability to define and execute brand positioning
- Ability to drive multiple product launches and key brand initiatives
- Experience creating and implementing 360° marketing campaigns across multiple channels
- Strong project management skills to manage timelines, budgets, and deliverables
- Skilled at cross-functional collaboration
- Excellent verbal and written communication and presentation skills
- Understanding of eCommerce strategies, platforms, and tools to support direct-to-consumer (DTC) growth
- High attention to detail and ability to maintain brand consistency across all touchpoints
- High school diploma or GED required
- 7+ years of brand marketing experience required
- Bachelor’s degree in marketing or closely related field strongly preferred
- Prior beauty industry experience strongly preferred
- Strong understanding of the professional hair care market, including knowledge of salon dynamics, distribution channels, and competitive landscape.
- Prior beauty industry experience strongly preferred
- Competitive Benefits Package: In addition to base salary, JPMS offers a competitive benefits package to eligible employees, including medical, dental, vision, life, accident, critical illness, and disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
- Discretionary Bonus Plan: This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
- Paid holidays
- Discretionary vacation time
- Retirement savings plans and company match
- Education-related programs
- Paid family leave
- Medical, dental, vision, life, accident, critical illness, and disability insurance
John Paul Mitchell Systems
John Paul Mitchell Systems® (JPMS) is a top manufacturer of high-quality hair care products and styling tools through several brands including Paul Mitchell®, Awapuhi Wild Ginger®, Tea Tree, Pro ToolsTM, Neuro®, MITCH® and MVRCK®, plus professional hair color from brands including The Demi and Color XG®. JPMS was founded in 1980 by co-founders Paul Mitchell and John Paul DeJoria with more than 300 employees globally and Michaeline DeJoria as CEO. We were the first professional hair care company to take a stand against animal testing, and we continue our strong commitment to giving back by supporting a wide range of philanthropic causes both domestically and internationally. JPMS products can be purchased at professional salons, Paul Mitchell® Schools and through authorized online retailers. Join our team!
Traffic Signals
Monthly Visitors
181.1K
Monthly Google Ads Budget
$22.4K
Traffic Source Mix
Search
52.5%
Direct
39.8%
Referral
4.7%
Social
2.3%
Paid
0.6%
Headcount Trend
Current headcount: ~762
Marketing Team
Marketing Team Size
60 (8% of company)
Median Career Experience
13 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Amber Saylor
Vice President, Brand Marketing
At the company for 10 months
Michael Giombolini
Vice President of Brand Marketing- Professional Color
At the company for 1 year 11 months
Tania Kingsrud
Executive Vice President of Global Marketing
At the company for 8 years 6 months
Orion Hand
Vice President of Digital Marketing
At the company for 14 years 7 months