Own cross-channel content for a financial services brand, steering messaging for insurance products while piloting AI-enabled workflows and ensuring regulatory alignment.

Content strategy and execution across web, email, social, video, and thought leadership.
Partnerships with product marketing, sales, and design to drive business objectives.
Scale AI-driven content practices and optimize editorial and marketing processes.

Job Description

Responsibilities

Create compelling marketing content and messaging to support KKR's insurance business, including variable, fixed, and fixed index annuity products, while contributing to broader firmwide content initiatives as needed.
Develop B2B and B2C content across multiple channels, including web, email, social media, video, presentations, thought leadership, sales enablement materials, and print.
Partner with product marketing, sales, investment professionals, designers, and other stakeholders to develop content that supports strategic marketing and business objectives.
Help define and scale AI-enabled content practices by identifying opportunities to incorporate generative AI into content development, editorial workflows, and marketing processes.
Apply digital content best practices, including SEO/AEO, email optimization, subject lines, calls to action, and channel-specific content strategies to improve engagement and performance.
Ensure consistency in messaging, style, tone, and brand voice across all content and marketing initiatives.
Write and edit a variety of content formats, including articles, web copy, video scripts, presentations, executive messaging, and thought leadership.
Collaborate across Marketing, Legal, Compliance, and business teams to ensure content accuracy, regulatory compliance, and timely delivery.
Manage multiple projects simultaneously, balancing competing priorities and delivering high-quality work in a fast-paced environment with tight deadlines.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Create compelling marketing content and messaging to support KKR's insurance business, including variable, fixed, and fixed index annuity products, while contributing to broader firmwide content initiatives as needed.
Develop B2B and B2C content across multiple channels, including web, email, social media, video, presentations, thought leadership, sales enablement materials, and print.
Partner with product marketing, sales, investment professionals, designers, and other stakeholders to develop content that supports strategic marketing and business objectives.
Help define and scale AI-enabled content practices by identifying opportunities to incorporate generative AI into content development, editorial workflows, and marketing processes.
Apply digital content best practices, including SEO/AEO, email optimization, subject lines, calls to action, and channel-specific content strategies to improve engagement and performance.
Ensure consistency in messaging, style, tone, and brand voice across all content and marketing initiatives.
Write and edit a variety of content formats, including articles, web copy, video scripts, presentations, executive messaging, and thought leadership.
Collaborate across Marketing, Legal, Compliance, and business teams to ensure content accuracy, regulatory compliance, and timely delivery.
Manage multiple projects simultaneously, balancing competing priorities and delivering high-quality work in a fast-paced environment with tight deadlines.