Own the end-to-end partner marketing lifecycle, from strategic brief development and message prioritization to campaign execution and ongoing performance optimization, coordinating across PR, performance marketing, creative, paid media, social, base marketing, and ecommerce.

Own campaign lifecycle from concept to performance management and optimization.
Lead cross-functional alignment to deliver a unified GTM plan.

Job Description

Responsibilities

Strategic Brief Development: Author high-level marketing briefs that serve as the north star for partner marketing teams.
Prioritize With Purpose: Under direction, recommend message prioritization, audience strategy, and resource allocation, and ensure campaigns align with key leadership expectations.
Oversee Campaigns Start to Finish: Assist with and manage the entire lifecycle of a campaign - transitioning from product concepts into concrete tactical plans, through to performance management.
Coordinate Cross Functionally: Act as a central hub coordinating efforts across Public Relations, Performance Marketing, Creative, Paid Media, Social, Base Marketing, and Ecommerce teams to ensure a seamless launch.
Manage Intake and Project Updates: Prioritize work that comes through to the marketing team and provide updates back cross-functionally as needed
Analysis & Optimization: Review launch marketing results and ongoing performance across all sales channels to lead optimizations with respective teams.

Requirements

Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
Highly organized with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
Strong project management skills with experience in managing multiple high-visibility projects at any given time
Exceptional communication skills with the ability to lead cross-functional teams and influence stakeholders without direct oversight
Ability to thrive in a fast-paced environment and pivot strategies based on shifting market conditions
Excellent written and verbal communication skills
Ability to ground marketing work within specific business needs and pressures
Strong attention to detail
Proven ability to lead cross-functional marketing teams and align diverse stakeholders towards a unified GTM plan

Preferred

Master’s degree – better if you have an MBA
A deep technical understanding of the marketing tools, technologies, and practices needed to shape the marketing landscape
Proficiency in marketing analytics and reporting
Experience with performance marketing, paid media, or any marketing channel activation
Passion for digital marketing, new technologies and constantly evolving our approach to marketing
Telecommunications experience
Bilingual (Spanish & English)

Mad

MAD works in forward looking environments, developing futuristic architecture based on contemporary interpretation of the eastern spirit of nature. All of MAD's projects - from residential complexes, the workplace to museums and cultural centers - desire to protect the sense of community and orientation toward nature, offering people the freedom to develop their own experience.

Founded in 2004

Santa Monica, California, USA

335 employees (169 in marketing)

www.i-mad.com

Traffic Signals

Monthly Visitors

35.1K

Traffic Source Mix

57.6%

Direct

30.7%

Referral

7.5%

Social

Paid

0.9%

Headcount Trend

Current headcount: ~335

Marketing Team

Marketing Team Size

15 (4% of company)

Median Tenure

3.3 years

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Manager of Go to Market

Customer Marketing Associate

Marketing Strategy and Performance Analyst

Brand Manager

Senior Strategist

Senior Copywriter

Social Media Manager

All marketing roles in the US

All marketing roles in the US

Manager of Go to Market

Customer Marketing Associate

Marketing Strategy and Performance Analyst

Brand Manager

Senior Strategist

Senior Copywriter

Social Media Manager

Manager of Go to Market

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Mad

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Manager of Go to Market

Customer Marketing Associate

Marketing Strategy and Performance Analyst

Brand Manager

Senior Strategist

Senior Copywriter

Social Media Manager

Manager of Go to Market

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Mad

Traffic Signals

Headcount Trend

Marketing Team

Recent News