Masco

Digital Marketing Specialist

Novi, MI (Hybrid)

$57K/yr – $89K/yrMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own the social media strategy execution from content calendars to influencer partnerships, and measure impact across engagement, reach, and ROI while aligning with product launches and executive communications.

Job Description

Responsibilities

Support and help maintain annual social media strategy aligned to brand and business objectives.
Assist with the creation of content calendars across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
Develop engaging content including videos, customer stories, product highlights, educational content, and behind-the-scenes features.
Monitor social channels and engage with customers, partners, and industry influencers.
Analyze and report on engagement, reach, follower growth, and campaign performance.
Support the execution of influencer marketing programs focused on plumbing professionals, trade schools, contractors, and industry advocates.
Identify, recruit, and coordinate influencer and brand ambassador relationships.
Coordinate product seeding, campaign briefs, contracts, and content approvals.
Measure influencer performance and ROI through engagement, impressions, leads, and brand awareness metrics.
Build long-term relationships with key voices within the plumbing and home improvement industries.

Requirements

Bachelor's degree in Marketing, Communications, Digital Marketing, or related field.
3+ years of experience in digital marketing, social media, communications, or content marketing.
Experience managing social media platforms and content calendars.
Experience working with influencers, creators, ambassadors, or community-building programs.
Strong copywriting, storytelling, and content creation skills.
Experience with analytics and reporting tools.

Preferred

Experience in manufacturing, building products, plumbing, construction, or home improvement industries.
Experience creating video and short-form social content.
Familiarity with HubSpot, Salesforce, Google Analytics, Hootsuite, Sprout Social, Canva, Adobe Creative Suite, or similar platforms.

Masco

Mohammed Ali Al swailem Group (MASCO) is a general contractor specialized in different field of construction that range from infrastructure to building, water, environmental and power projects.In 1984 the company was incorporated to be a Limited partnership to become fully diversified Construction COMPANY’S CAPABILITIES :MASCO leaves no stone unturned when it comes to developing a plan for construction. Wetackle every discipline in our field. With prestigious capabilities like ours, we can take prideourselves in our accomplishments and in playing a major role in structuring the contemporaryNation. With much more to achieve ahead of us, we take our past projects as benchmarks which we strive to outdo in each forthcoming venture.Turnkey Projects of all fields of Activities:Civil Engineering: Highways & Bridges. Railways. Construction Material Productions. Infrastructure & Landscaping. Dams. Piling & Tensioned Concrete. Architectural Engineering: Medical Centers: Hospitals Institutional Building : Universities, Schools, Offices Housing :Residential Interior design and furniture Environmental Engineering: Water & Waste Water Treatment Plants Water & Sewage Distribution Networks BMS Controls, SCADA Power: Electrical Extra- Voltage Substations. Valves and actuators in oil & gas sector Power and Energy Sector Package Substations, Over Head Transmission Lines, Under Ground High Voltage Cables

Founded in 1984

Riyadh, Riyadh, SAU

1.2K employees (67 in marketing)

jobs.masco.com/us/en

Traffic Signals

Monthly Visitors

3.6K

Traffic Source Mix

64.1%

Direct

26.7%

Referral

6.6%

Social

1.9%

Paid

0.6%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size

12 (1% of company)

Median Career Experience

13 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Tammie Weech

Channel Marketing Manager

At the company for 11 years 10 months

Responsibilities

Support and help maintain annual social media strategy aligned to brand and business objectives.
Assist with the creation of content calendars across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
Develop engaging content including videos, customer stories, product highlights, educational content, and behind-the-scenes features.
Monitor social channels and engage with customers, partners, and industry influencers.
Analyze and report on engagement, reach, follower growth, and campaign performance.
Support the execution of influencer marketing programs focused on plumbing professionals, trade schools, contractors, and industry advocates.
Identify, recruit, and coordinate influencer and brand ambassador relationships.
Coordinate product seeding, campaign briefs, contracts, and content approvals.
Measure influencer performance and ROI through engagement, impressions, leads, and brand awareness metrics.
Build long-term relationships with key voices within the plumbing and home improvement industries.

Requirements

Bachelor's degree in Marketing, Communications, Digital Marketing, or related field.
3+ years of experience in digital marketing, social media, communications, or content marketing.
Experience managing social media platforms and content calendars.
Experience working with influencers, creators, ambassadors, or community-building programs.
Strong copywriting, storytelling, and content creation skills.
Experience with analytics and reporting tools.

Preferred

Experience in manufacturing, building products, plumbing, construction, or home improvement industries.
Experience creating video and short-form social content.
Familiarity with HubSpot, Salesforce, Google Analytics, Hootsuite, Sprout Social, Canva, Adobe Creative Suite, or similar platforms.