Own the narrative and launch cadence for multiple game titles with global reach, turning player insights into market-ready positioning and live-service campaigns.

Growth & Launch Ownership: define value props and GTM for titles, link product features to player journeys, and drive post-launch engagement.
Cross-Functional Leadership: partner with development, creative, publishing, and platform teams to ensure consistent messaging and branded experiences across channels.

Job Description

Responsibilities

Lead the global product marketing strategy for multiple game titles - from early development through launch and post-launch operations.
Distill consumer insights, competitive analysis, and industry trends into actionable recommendations for game development, creative direction, and publishing priorities.
Define game value propositions, market segmentation, player personas, and go-to-market positioning.
Build long-term marketing roadmaps including global launch strategies, creative campaigns, and post-launch live-service engagement plans.
Partner closely with game development teams to align product vision, messaging, features, and player experience with marketing strategy.
Collaborate with creative services to guide the creation of trailers, key art, gameplay captures, brand assets, style guides, and promotional materials.
Work with publishing, social, community, PR, and cross-functional marketing partners to drive integrated 360° campaigns.
Ensure alignment across stakeholders - including leadership - through clear communication, insights, and planning frameworks.
Manage and collaborate with external social, community, creative, media, and research agencies, ensuring high-quality execution and brand consistency.
Work with first-party platform partners to develop and optimize co-marketing and promotional opportunities.

ProbablyMonsters

2.4 Glassdoor

ProbablyMonsters’ mission is to unite, guide, and empower talented teams to redefine what it means to deliver exceptional games within a healthy work culture.

Founded in 2016

Fort Worth, Texas, USA

168 employees (59 in marketing)

www.probablymonsters.com

26% recommend to a friend

22% CEO approval

Traffic Signals

Monthly Visitors

38.1K

Monthly Google Ads Budget

$2K

Traffic Source Mix

47.2%

Direct

36%

Referral

6.3%

Social

9.3%

Paid

1.1%

Headcount Trend

Current headcount: ~168

Marketing Team

Marketing Team Size

13 (8% of company)

Median Career Experience

26 years

Median Tenure

0.8 years

People

Funding

Total Funding

$218.8M

Last Raise

$200M

Series A, 5 years ago

Funding History

Sep 2021
Series A • $200M
Oct 2019
Series A • $18.8M

Recent News

An Interview with ProbablyMonsters’ CJ Cowan on ‘Ire: A Prologue’

Nov 25, 2025 • XboxEra

Ire: A Prologue Confirms Steam Next Fest Demo & Launch Date

Oct 7, 2025 • Bleeding Cool News

ProbablyMonsters fires employee for violating "social media policy" with Charlie Kirk comments

Sep 23, 2025 • GamesIndustry.biz

Responsibilities

Lead the global product marketing strategy for multiple game titles - from early development through launch and post-launch operations.
Distill consumer insights, competitive analysis, and industry trends into actionable recommendations for game development, creative direction, and publishing priorities.
Define game value propositions, market segmentation, player personas, and go-to-market positioning.
Build long-term marketing roadmaps including global launch strategies, creative campaigns, and post-launch live-service engagement plans.
Partner closely with game development teams to align product vision, messaging, features, and player experience with marketing strategy.
Collaborate with creative services to guide the creation of trailers, key art, gameplay captures, brand assets, style guides, and promotional materials.
Work with publishing, social, community, PR, and cross-functional marketing partners to drive integrated 360° campaigns.
Ensure alignment across stakeholders - including leadership - through clear communication, insights, and planning frameworks.
Manage and collaborate with external social, community, creative, media, and research agencies, ensuring high-quality execution and brand consistency.
Work with first-party platform partners to develop and optimize co-marketing and promotional opportunities.

Marketing jobs

Senior Product Marketing Manager

Senior Community Manager

Cinematic Media Artist

Senior Social Media Manager

Social Editor / Capture Artist

All marketing roles in the US

All marketing roles in the US

Senior Product Marketing Manager

Senior Community Manager

Cinematic Media Artist

Senior Social Media Manager

Social Editor / Capture Artist

Senior Product Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

ProbablyMonsters

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Senior Product Marketing Manager

Senior Community Manager

Cinematic Media Artist

Senior Social Media Manager

Social Editor / Capture Artist

Senior Product Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

ProbablyMonsters

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News