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Marketing jobs

5 marketing jobs

1 day ago

Brand Strategy & Activation Advisor - Hybrid

Cigna Healthcare

Connecticut, USA (Hybrid)Full time$103K/yr – $172K/yr

5 days ago

Lead Analyst, Technical Search (SEO/AEO/GEO)

Cigna Healthcare

Connecticut, USA (Hybrid)Full time$79K/yr – $132K/yr

2 weeks ago

Principal, Enterprise Influencer Marketing

Cigna Healthcare

Connecticut, USA (Hybrid)Full time$131K/yr – $219K/yr

3 months ago

Marketing Principal, C‑Suite Strategy & Executive Engagement (Healthcare Growth)

Cigna Healthcare

Lake Mary, FL (Hybrid)Full time$130K/yr – $217K/yr

5 months ago

Vice President, Corporate and CEO Communications

Cigna Healthcare

Connecticut, USA (Hybrid)Full time

All marketing roles in the US

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All marketing roles in the US

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5 jobs

Brand Strategy & Activation Advisor - Hybrid

Cigna Healthcare

Connecticut, USA (Hybrid)

$103K/yr - $172K/yrIn-houseFull-timeMid level6+ years exp.

1 day ago

Lead Analyst, Technical Search (SEO/AEO/GEO)

Cigna Healthcare

Connecticut, USA (Hybrid)

$79K/yr - $132K/yrIn-houseFull-timeSenior level4+ years exp.

5 days ago

Principal, Enterprise Influencer Marketing

Cigna Healthcare

Connecticut, USA (Hybrid)

$131K/yr - $219K/yrIn-houseFull-timeDirector/executive10+ years exp.

2 weeks ago

Marketing Principal, C‑Suite Strategy & Executive Engagement (Healthcare Growth)

Cigna Healthcare

Lake Mary, FL (Hybrid)

$130K/yr - $217K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Vice President, Corporate and CEO Communications

Cigna Healthcare

Connecticut, USA (Hybrid)

In-houseFull-timeDirector/executive15+ years exp.

5 months ago

Cigna Healthcare

Brand Strategy & Activation Advisor - Hybrid

Connecticut, USA (Hybrid)

$103K/yr – $172K/yrMid Level6+ years expFull time

Posted 1 day ago

Job Summary

Own and drive the enterprise brand strategy through cross-functional programs, ensuring consistent brand application and execution across the organization.

Lead rollout and adoption of brand initiatives across departments.
Translate brand objectives into actionable plans with stakeholders.
Oversee cross-functional projects, governance, and enablement to ensure on-time delivery.

Job Description

Responsibilities

Champion the enterprise brand strategy by guiding the successful rollout, adoption, and implementation of brand initiatives across the organization.
Partner with Marketing, Operations, Digital, Technology, and other key stakeholders to translate brand objectives into actionable plans that drive consistency and business results.
Lead and coordinate cross-functional brand projects, ensuring brand standards are integrated into customer experiences, communications, and business initiatives.
Serve as a trusted advisor on brand application, providing guidance that enables teams to execute with clarity, confidence, and consistency.
Develop and deliver communications, education, and enablement strategies that increase understanding, adoption, and advocacy of enterprise brand initiatives.
Proactively manage priorities, dependencies, risks, and timelines across multiple projects to ensure successful execution and delivery.
Create and maintain project plans, dashboards, presentations, and reporting materials that provide visibility into progress, challenges, and key decisions.
Build strong relationships with internal stakeholders, agency partners, and vendors to support alignment, collaboration, and shared success.
Identify opportunities to improve brand processes, governance, tools, and operational practices that enhance efficiency and strengthen brand consistency.
Support broader brand team initiatives, including strategic planning, operational excellence, brand governance, training, and capability development.

Requirements

Minimum 6 + years of experience in brand strategy, marketing, brand management, communications, or a related field.
Experience supporting enterprise brand initiatives and translating strategy into actionable programs and experiences.
Strong project management skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
Demonstrated success working in highly matrixed organizations and influencing outcomes across teams without direct authority.
Excellent communication, presentation, and relationship-building skills.
Ability to think strategically while maintaining strong attention to detail and execution excellence.
Experience collaborating with cross-functional teams including marketing, operations, digital, technology, creative agencies, and external partners.
Strong analytical and problem-solving skills with the ability to identify risks, develop solutions, and drive decisions forward.
Experience developing training, enablement, or communication programs that support adoption and organizational alignment.
Comfortable navigating ambiguity and determining next steps in evolving environments where established playbooks may not exist.

Preferred

Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred, not required).
Experience supporting brand transformation, rebranding, or large-scale enterprise brand implementation initiatives is a plus.

Cigna Healthcare

3.6 Glassdoor

We are a health benefits provider that advocates for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to improve their health and vitality.

Founded in 1981

Bloomfield, Connecticut, USA

30K employees (785 in marketing)

www.cigna.com

63% recommend to a friend

70% CEO approval