2 months ago
Marketing Principal, C‑Suite Strategy & Executive Engagement (Healthcare Growth)
Cigna Healthcare
Lake Mary, FL (Hybrid)Full time$130K/yr – $217K/yr
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Marketing Principal, C‑Suite Strategy & Executive Engagement (Healthcare Growth)
Lake Mary, FL (Hybrid)
$130K/yr – $217K/yrSenior Level10+ years expFull time
Posted 2 months ago
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Job Summary
Own executive-level strategy and engagement programs that translate growth, retention, and cross-sell priorities into credible narratives and high-value, access-driven initiatives across priority accounts.
- Executive strategy and engagement programs across C-suite roles and priority accounts.
- Distill complex topics into crisp, evidence-backed assets for seller conversations.
- Define metrics and cadence to accelerate deals and retention with cross-functional buy-in.
Job Description
Responsibilities
- Executive Buyer Strategy and Market POV - Set the executive buyer strategy across priority segments (large national key accounts, mid and small organization) and accounts (e.g., CHRO, CFO, CEO, benefits leaders): targeting, messaging hierarchy, and engagement approach by stage of the buying cycle
- Convert business priorities (growth, retention, cross-sell) into executive-relevant points of view, narratives, and “why now” storylines
- Build and maintain an outside-in understanding of executive priorities, triggers, and objections (market shifts, workforce strategy, affordability, risk, performance)
- C‑Suite Engagement Programs that Drive Growth - Design and run high-value executive engagement programs that create access and progression in priority accounts, including executive roundtables, curated forums, and bespoke experiences
- Partner with Sales/Account teams to turn engagement into account plans, meeting pathways, and deal progression (pre-briefs, follow-ups, conversion plays)
- Identify and activate the right external venues and partnerships where executive buyers convene (industry councils, peer networks, associations) with a clear rationale and ROI model
- Thought Leadership and Executive Content - Lead development of insight-led thought leadership agenda that earns executive attention and supports seller conversations (not marketing fluff)
- Partner with internal SMEs to distill complex topics into crisp executive-ready assets: POVs, briefing docs, talk tracks, executive presentations, and account-specific narratives
- Ensure messaging is anchored in proof (outcomes, evidence, client realities) and clearly differentiated in the competitive landscape
- Operating Model, Measurement, and Optimization - Define success metrics tied to growth outcomes: executive meetings created, conversion to next steps, influenced pipeline, deal acceleration, expansion penetration, and retention impact
- Build a measurement and reporting cadence that’s credible to Sales and senior leaders; use insights to continuously improve targeting, content, and program design
- Drive cross-functional alignment across marketing, communications, product, analytics, and sales to remove friction and increase speed to impact
Cigna Healthcare
3.6 Glassdoor
We are a health benefits provider that advocates for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to improve their health and vitality.
Founded in 1981
Bloomfield, Connecticut, USA
30K employees (785 in marketing)
63% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
10.4M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
30.7%
Direct
63.8%
Referral
4.6%
Social
0.2%
Paid
0.5%
Headcount Trend
Current headcount: ~29.6K
Marketing Team
Marketing Team Size
647 (2% of company)
Median Career Experience
18 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Mike Ashcraft
Head of Broker Marketing
At the company for 7 years 11 months
Edward Pierson, CLU®
Head of IFP Medical and Dental Strategic Marketing
At the company for 7 years 1 month
Navneet Brar Thind, MBA
Director, Head of B2B Lifecycle Marketing - Acquisition & Retention
At the company for 6 years 4 months
Shannon Caminiti
Head of Customer Marketing & Retention
At the company for 9 years 3 months
Funding
Last Raise
Non Equity Assistance, 3 years ago
Funding History
- Aug 2023Non Equity Assistance