12 days ago
Media Manager
Dashing Diva
Port Washington, NY (On-site)Full time$130K/yr – $150K/yr
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Media Manager
Port Washington, NY (On-site)
$130K/yr – $150K/yrSenior Level4+ years expFull time
Posted 12 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Lead the day-to-day media strategy and channel plan across paid and owned media — in partnership with the agency and aligned to business goals and the approved budget.
- Own the channel-mix and investment recommendations; decide where to lean in and out based on performance and franchise priorities, and bring clear recommendations to leadership.
- Set and drive the testing and optimization roadmap across creative, audience, bidding, and landing pages.
- Translate revenue and franchise goals into media plans and forecasts, with a clear POV on what's working and what's next.
- Run our in-house channels hands-on (TikTok, Pinterest, and Snapchat/Reddit as active) — builds, budgets, audiences, bid strategy, and landing-page alignment.
- Partner with and support our external paid-media agency (Darkroom), which runs Meta and Google buying and supports performance creative: partner on the weekly cadence, share clear priorities and direction from the plan, review delivery and pacing, and QA campaign structures and tracking.
- Own pacing and optimization across the full program (in-house + agency-run) against $300K+ monthly budgets, with disciplined pacing against efficiency targets.
- Drive campaigns toward CAC, ROAS, MER, CTR, and CVR goals; align budgets, bid strategies, and account structure to revenue and growth.
- Identify and scale winning keywords, audiences, creatives, landing pages, and offers — partnering with the agency where the buying sits with them.
- Own cross-channel performance analysis, grounded in GA4, Triple Whale, and platform reporting.
Requirements
- Track record leading media/channel strategy and planning — not just executing someone else's plan.
- 4–6 years of hands-on paid media experience, ideally within beauty and/or eCommerce brands.
- Demonstrated experience managing $300K+ in monthly media spend [confirm scale].
- Strong proficiency across Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest (Snapchat/Reddit a plus).
- Hands-on experience with GA4 and Triple Whale (Elevar a plus).
- Experience partnering with and supporting external agencies or vendors, and keeping delivery on track.
- Highly analytical — able to synthesize cross-platform performance into clear, actionable recommendations.
- Strong communicator who can tell the story behind the data.
- Ecommerce / DTC background (Shopify); understands DD.com vs. retail vs. marketplace distinctions.
- Beauty, cosmetics, or CPG portfolios; multi-SKU / multi-franchise experience.
Benefits
- Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!
- In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
- We participate in fun events like Beautycon, NYFW
Dashing Diva
Dashing Diva's mission is to transform the nail experience as a DIY beauty brand. We started out in 2002 in Port Washington, NY, and in 2009, we opened our offices in South Korea. We now have global offices in the US, South Korea, China, and Vietnam. We pride ourselves on collaboration, as we work with our global team members during the product development and creative execution processes. Over the years, we have topped the DIY beauty market by creating a salon-perfect experience that can be achieved at home. We continue to revolutionize the nail space by leading with trend and innovation, and we are looking for passionate and creative team members to join the journey!
Traffic Signals
Monthly Visitors
423K
Monthly Google Ads Budget
$3.9K
Traffic Source Mix
Search
28.1%
Direct
60.1%
Referral
3.9%
Social
6.8%
Paid
0.9%
Headcount Trend
Current headcount: ~135
Marketing Team
Marketing Team Size
13 (10% of company)
Marketing Roles Posted (Last 30 Days)
1