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Marketing jobs

12 marketing jobs

5 weeks ago

Senior Media Measurement Analyst

Backbone Media

Carbondale, CO (Hybrid)Full time$80K/yr – $90K/yr

7 weeks ago

Senior Social Media Strategist

Backbone Media

Carbondale, CO (Hybrid)Full time$60K/yr – $75K/yr

7 weeks ago

Senior Social Media Manager

Backbone Media

Carbondale, CO (Hybrid)Full time$60K/yr – $75K/yr

3 months ago

Programmatic Media Buyer

Backbone Media

Denver, CO (Hybrid)Full time$60K/yr – $70K/yr

3 months ago

Search Engine Marketing (SEM) Manager

Backbone Media

Carbondale, CO (Hybrid)Full time$60K/yr – $70K/yr

4 months ago

Senior Analyst

Backbone Media

Denver, CO (Remote)Full time$80K/yr – $90K/yr

4 months ago

Senior Analyst

Backbone Media

Carbondale, CO (Hybrid)Full time$80K/yr – $90K/yr

4 months ago

Media Strategist

Backbone Media

Carbondale, CO (Hybrid)Full time$55K/yr – $65K/yr

4 months ago

Programmatic Media Buyer

Backbone Media

Denver, CO (Remote)Full time$60K/yr – $70K/yr

4 months ago

SEO & AEO Manager

Backbone Media

Denver, CO (Hybrid)Full time$55K/yr – $60K/yr

4 months ago

SEO - AEO Manager

Backbone Media

Carbondale, CO (Hybrid)Full time$55K/yr – $60K/yr

4 months ago

Senior Director, Earned Media

Backbone Media

Carbondale, CO (Hybrid)Full time$130K/yr – $180K/yr

All marketing roles in the US

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12 jobs

Senior Media Measurement Analyst

Backbone Media

Carbondale, CO (Hybrid)

$80K/yr - $90K/yrAgencyFull-timeSenior level5+ years exp.

5 weeks ago

Senior Social Media Strategist

Backbone Media

Carbondale, CO (Hybrid)

$60K/yr - $75K/yrAgencyFull-timeSenior level3+ years exp.

7 weeks ago

Senior Social Media Manager

Backbone Media

Carbondale, CO (Hybrid)

$60K/yr - $75K/yrAgencyFull-timeSenior level3+ years exp.

7 weeks ago

Programmatic Media Buyer

Backbone Media

Denver, CO (Hybrid)

$60K/yr - $70K/yrAgencyFull-timeMid level3+ years exp.

3 months ago

Search Engine Marketing (SEM) Manager

Backbone Media

Carbondale, CO (Hybrid)

$60K/yr - $70K/yrAgencyFull-timeMid level2+ years exp.

3 months ago

Senior Analyst

Backbone Media

Denver, CO (Remote)

$80K/yr - $90K/yrAgencyFull-timeSenior level6+ years exp.

4 months ago

Senior Analyst

Backbone Media

Carbondale, CO (Hybrid)

$80K/yr - $90K/yrAgencyFull-timeSenior level6+ years exp.

4 months ago

Media Strategist

Backbone Media

Carbondale, CO (Hybrid)

$55K/yr - $65K/yrAgencyFull-timeMid level2+ years exp.

4 months ago

Programmatic Media Buyer

Backbone Media

Denver, CO (Remote)

$60K/yr - $70K/yrAgencyFull-timeMid level3+ years exp.

4 months ago

SEO & AEO Manager

Backbone Media

Denver, CO (Hybrid)

$55K/yr - $60K/yrAgencyFull-timeMid level2+ years exp.

4 months ago

SEO - AEO Manager

Backbone Media

Carbondale, CO (Hybrid)

$55K/yr - $60K/yrAgencyFull-timeMid level2+ years exp.

4 months ago

Senior Director, Earned Media

Backbone Media

Carbondale, CO (Hybrid)

$130K/yr - $180K/yrAgencyFull-timeSenior level10+ years exp.

4 months ago

Backbone Media

Senior Media Measurement Analyst

Carbondale, CO (Hybrid)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the media measurement strategy and testing for key accounts, aligning analytics leadership with Backbone teams to turn data into media actions.

Growth Analytics: Lead measurement strategy, testing agenda, and performance storytelling for clients and internal teams.
Cross-Functional Collaboration: Serve as the analytics lead for Backbone service teams with direct client relationships.
Experimentation & Modeling: Design brand lift, brand tracking, geo tests and implement MMM, attribution, and incrementality insights.

Job Description

Responsibilities

Lead the media measurement strategy and testing agenda for key client accounts and work with Analytics leadership to design and evolve these strategies
Serve as an Analytics lead for Backbone service teams and client representatives, maintaining direct, trusted relationships with each
Present clear performance results to clients and internal collaborators in terms of business impact and media plan objectives
Design and evaluate media experimentation (brand lift studies, brand tracking, geo testing, etc.) to inform strategy
Implement and interpret results from relevant media, web, and measurement models (web analytics, attribution, MMM, incrementality etc.)
Collaborate with media and other service teams to coordinate shared workflows and contextualize insights to inform actionable media strategy recommendations

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997

Carbondale, Colorado, USA

109 employees (73 in marketing)

www.backbone.media

Traffic Signals

Monthly Visitors

9.6K

Monthly Google Ads Budget

$38

Traffic Source Mix

33.1%

Direct

47.7%

Referral

6.5%

Social

11.6%

Paid

0.9%

Headcount Trend

Current headcount: ~108

Marketing Team

Marketing Team Size

71 (65% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Lead the media measurement strategy and testing agenda for key client accounts and work with Analytics leadership to design and evolve these strategies
Serve as an Analytics lead for Backbone service teams and client representatives, maintaining direct, trusted relationships with each
Present clear performance results to clients and internal collaborators in terms of business impact and media plan objectives
Design and evaluate media experimentation (brand lift studies, brand tracking, geo testing, etc.) to inform strategy
Implement and interpret results from relevant media, web, and measurement models (web analytics, attribution, MMM, incrementality etc.)
Collaborate with media and other service teams to coordinate shared workflows and contextualize insights to inform actionable media strategy recommendations