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8 marketing jobs

Stepful logo
3 days ago

Senior Manager, Paid Acquisition

Stepful

New York City, NY (Hybrid)Full time$140K/yr – $160K/yr
Stepful logo
2 weeks ago

Senior Manager, Growth Marketing

Stepful

New York City, NY (Hybrid)Full time$140K/yr – $160K/yr
Stepful logo
2 weeks ago

Senior Brand Marketer

Stepful

New York City, NY (Hybrid)Full time$110K/yr – $130K/yr
Stepful logo
3 weeks ago

Growth Automation Manager, Student Engagement

Stepful

New York City, NY (On-site)Internship$111K/yr – $160K/yr
Stepful logo
6 weeks ago

Product Marketing Manager

Stepful

New York City, NY (Hybrid)Full time$140K/yr – $170K/yr
Stepful logo
3 months ago

Head of Performance Marketing & Acquisition

Stepful

New York, USA (Hybrid)Full time$180K/yr – $210K/yr
Stepful logo
4 months ago

Director, Product Marketing & GTM Strategy

Stepful

New York, USA (Hybrid)Full time$180K/yr – $210K/yr
Stepful logo
4 months ago

Director, Enterprise Demand Generation

Stepful

New York, USA (Hybrid)Full time$180K/yr – $210K/yr

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8 jobs
Stepful logo

Senior Manager, Paid Acquisition

Stepful

New York City, NY (Hybrid)

$140K/yr - $160K/yrIn-houseFull-timeSenior level4+ years exp.
3 days ago
Stepful logo

Senior Manager, Growth Marketing

Stepful

New York City, NY (Hybrid)

$140K/yr - $160K/yrIn-houseFull-timeSenior level4+ years exp.
2 weeks ago
Stepful logo

Senior Brand Marketer

Stepful

New York City, NY (Hybrid)

$110K/yr - $130K/yrIn-houseFull-timeSenior level4+ years exp.
2 weeks ago
Stepful logo

Growth Automation Manager, Student Engagement

Stepful

New York City, NY (On-site)

$111K/yr - $160K/yrIn-houseInternshipMid level
3 weeks ago
Stepful logo

Product Marketing Manager

Stepful

New York City, NY (Hybrid)

$140K/yr - $170K/yrIn-houseFull-timeSenior level7+ years exp.
6 weeks ago
Stepful logo

Head of Performance Marketing & Acquisition

Stepful

New York, USA (Hybrid)

$180K/yr - $210K/yrIn-houseFull-timeDirector/executive8+ years exp.
3 months ago
Stepful logo

Director, Product Marketing & GTM Strategy

Stepful

New York, USA (Hybrid)

$180K/yr - $210K/yrIn-houseFull-timeDirector/executive
4 months ago
Stepful logo

Director, Enterprise Demand Generation

Stepful

New York, USA (Hybrid)

$180K/yr - $210K/yrIn-houseFull-timeDirector/executive10+ years exp.
4 months ago
Stepful logo
Stepful

Senior Manager, Paid Acquisition

New York City, NY (Hybrid)

$140K/yr – $160K/yrSenior Level4+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize paid media across Meta, Google, and other channels, leading testing, reporting, and growth experiments while managing agencies and creative partners to drive CAC, ROI, and LTV.

Job Description

Responsibilities

  • Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
  • Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
  • Manage our Search agency, holding them accountable to performance goals and roadmap execution.
  • Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
  • Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
  • Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
  • Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
  • Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
  • Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

Requirements

  • 4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
  • A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
  • Strong project management skills, with the ability to handle multiple initiatives at the same time.
  • Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
  • Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
  • High attention to detail, with a habit of catching and preventing errors before they become problems.
  • Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
  • Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
  • Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.

Preferred

  • Bonus points if you’ve worked in EdTech, healthcare, or another mission-driven B2C industry
  • You geek out over testing frameworks, UGC trends, and performance marketing communities

Benefits

  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Open vacation policy, including:
  • Guidance of 15 days PTO annually
  • Stepful closed the last week of December
  • 15 work-from-anywhere days
  • 10 public holidays observed for 2025
Stepful logo

Stepful

4.4 Glassdoor

Our mission is to empower communities with accessible pathways to healthcare careers, regardless of background or circumstance.Our healthcare staffing programs are designed to fill vacancies quickly and reduce hiring costs. We also provide medical career advancement training. Stepful specializes in training and placing healthcare professionals in various healthcare roles, including Medical Assistants, Coders & Billers, Pharma Techs, EKGs, and Phlebotomists.

Founded in 2021
New York, New York, USA
298 employees (15 in marketing)
stepful.info/for_employers
84% recommend to a friend

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$171K
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~298

Marketing Team

Marketing Team Size
12 (4% of company)
Median Career Experience
9 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
4

People

Founders / CEO

Carl Madi
Carl Madi
Co-Founder & CEO
At the company for 5 years 3 months
Tressia Hobeika
Tressia Hobeika
Co-Founder & Chief Product Officer
At the company for 5 years 5 months

HR / Recruitment

Cara Fullerton
Cara Fullerton
Associate Director of People Operations
At the company for 9 months

Marketing Leadership

Emmanuel Chiappini
Emmanuel Chiappini
VP, Growth & Marketing
At the company for 3 years 6 months
Ilana Karp
Ilana Karp
Growth Manager, Social Media and Community Engagement
At the company for 2 years 4 months

Funding

Total Funding
$56M
Last Raise
$31.5M
Series B, 1 years ago

Funding History

  • Nov 2024
    Series B • $31.5M
  • Feb 2024
    Series A • $12M
  • May 2023
    Seed • $7.5M

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