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12 marketing jobs

Aspen Dental logo
9 days ago

VP, Brand and Integrated Marketing

Aspen Dental

Chicago, IL (On-site)Full time$250K/yr – $290K/yr
Aspen Dental logo
3 weeks ago

Senior Director, Customer Relationship Marketing

Aspen Dental

Chicago, IL (Unknown)Full time$200K/yr – $225K/yr
Aspen Dental logo
3 weeks ago

Senior Director, Customer Relationship Marketing

Aspen Dental

Chicago, IL (On-site)Full time$200K/yr – $225K/yr
Aspen Dental logo
6 weeks ago

Associate Creative Director - Copywriter

Aspen Dental

Chicago, IL (On-site)Full time$105K/yr – $120K/yr
Aspen Dental logo
1 month ago

Vice President, Brand and Integrated marketing

Aspen Dental

Chicago, IL (Unknown)Full time$250K/yr – $285K/yr
Aspen Dental logo
2 months ago

Marketing Manager for Motto Clear Aligners

Aspen Dental

Chicago, IL (On-site)Full time$100K/yr – $130K/yr
Aspen Dental logo
3 months ago

Vice President, Brand and Integrated marketing

Aspen Dental

Chicago, IL (On-site)Full time$250K/yr – $285K/yr
Aspen Dental logo
5 months ago

VP, Brand & Content Optimization

Aspen Dental

Chicago, IL (On-site)Full time$220K/yr – $270K/yr
Aspen Dental logo
6 months ago

Vice President of Performance Marketing

Aspen Dental

Chicago, IL (On-site)Full time$220K/yr – $270K/yr
Aspen Dental logo
6 months ago

Sr. Manager, External Communications

Aspen Dental

New York, USA (Remote)Full time$125K/yr – $145K/yr
Aspen Dental logo
6 months ago

Sr. Manager, External Communications

Aspen Dental

Chicago, IL (On-site)Full time$125K/yr – $145K/yr
Aspen Dental logo
6 months ago

Manager, Social Media & Content Strategist

Aspen Dental

Chicago, IL (On-site)Full time$78K/yr – $100K/yr

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12 jobs
Aspen Dental logo

VP, Brand and Integrated Marketing

Aspen Dental

Chicago, IL (On-site)

$250K/yr - $290K/yrIn-houseFull-timeSenior level5+ years exp.
9 days ago
Aspen Dental logo

Senior Director, Customer Relationship Marketing

Aspen Dental

Chicago, IL (Unknown)

$200K/yr - $225K/yrIn-houseFull-timeSenior level10+ years exp.
3 weeks ago
Aspen Dental logo

Senior Director, Customer Relationship Marketing

Aspen Dental

Chicago, IL (On-site)

$200K/yr - $225K/yrIn-houseFull-timeSenior level10+ years exp.
3 weeks ago
Aspen Dental logo

Associate Creative Director - Copywriter

Aspen Dental

Chicago, IL (On-site)

$105K/yr - $120K/yrIn-houseFull-timeSenior level10+ years exp.
6 weeks ago
Aspen Dental logo

Vice President, Brand and Integrated marketing

Aspen Dental

Chicago, IL (Unknown)

$250K/yr - $285K/yrIn-houseFull-timeSenior level12+ years exp.
1 month ago
Aspen Dental logo

Marketing Manager for Motto Clear Aligners

Aspen Dental

Chicago, IL (On-site)

$100K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago
Aspen Dental logo

Vice President, Brand and Integrated marketing

Aspen Dental

Chicago, IL (On-site)

$250K/yr - $285K/yrIn-houseFull-timeSenior level12+ years exp.
3 months ago
Aspen Dental logo

VP, Brand & Content Optimization

Aspen Dental

Chicago, IL (On-site)

$220K/yr - $270K/yrIn-houseFull-timeSenior level15+ years exp.
5 months ago
Aspen Dental logo

Vice President of Performance Marketing

Aspen Dental

Chicago, IL (On-site)

$220K/yr - $270K/yrIn-houseFull-timeSenior level15+ years exp.
6 months ago
Aspen Dental logo

Sr. Manager, External Communications

Aspen Dental

New York, USA (Remote)

$125K/yr - $145K/yrIn-houseFull-timeSenior level10+ years exp.
6 months ago
Aspen Dental logo

Sr. Manager, External Communications

Aspen Dental

Chicago, IL (On-site)

$125K/yr - $145K/yrIn-houseFull-timeSenior level10+ years exp.
6 months ago
Aspen Dental logo

Manager, Social Media & Content Strategist

Aspen Dental

Chicago, IL (On-site)

$78K/yr - $100K/yrIn-houseFull-timeManager4+ years exp.
6 months ago
Aspen Dental logo
Aspen Dental

VP, Brand and Integrated Marketing

Chicago, IL (On-site)

$250K/yr – $290K/yrSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own and drive Aspen’s data-driven, multi-year brand and integrated marketing strategy, leading cross-channel campaigns, agency partnerships, patient-centric experiences, budget management, and team leadership to achieve growth in patient acquisition and brand equity.

  • Lead cross-channel campaigns and analytics-driven optimization
  • Build and mentor a high-performing, collaborative marketing team

Job Description

Responsibilities

  • Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving measurable growth in patient acquisition and brand equity
  • Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
  • Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
  • Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey
  • Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Aspen ecosystem
  • Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels. Hone in our brand voice and develop content that communicates to our patients clearly, directly and with a preference for action.
  • Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge
  • Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
  • Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.
  • Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Requirements

  • Bachelor's degree in marketing, business, or a related field
  • 15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role
  • Experience in the healthcare industry , DTC brand or B2B brands is a plus
  • Proven track record of developing and executing successful marketing campaigns
  • Excellent leadership, communication, and interpersonal skills

Preferred

  • Experience in the healthcare industry , DTC brand or B2B brands is a plus

Benefits

  • A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Aspen Dental logo

Aspen Dental

3.1 Glassdoor

When you say “Yes” to Aspen Dental, you get a great career and so much more. From mentors invested in your success, to a support network that has your back, joining Aspen Dental can give you the career you never imagined and the financial well-being to live the life you always wanted. When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up withtheir dental health—affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 20 years later, we’ve launched more than 900 Aspen Dental locations—by doing so, I’m proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.Aspen Dental now joins a new portfolio of businesses with TAG - The Aspen Group as their parent business support company for our suite of healthcare brands.ABOUT TAG - THE ASPEN GROUPTAG was built on the simple idea of bringing better healthcare to more people. TAG and the independent healthcare practices it supports operate more than 1,100 locations in 45 states through its four healthcare support companies: Aspen Dental®, ClearChoice®, WellNow® and ChapterSM. Combined, the companies serve more than 30,000 patients a day and more than 8 million patients each year. TAG is headquartered at 800 W. Fulton Market in Chicago.

Founded in 1998
Chicago, Illinois, USA
8.9K employees (57 in marketing)
www.aspendentaljobs.com
44% recommend to a friend
59% CEO approval

Salaries

Posted range

$250K/yr – $290K/yr

Taken straight from the job posting.

See all Aspen Dental salaries

Marketing Team

Marketing Team Size
23 (0% of company)
Median Career Experience
9 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2

People

HR / Recruitment

Allyson Bottom
Allyson Bottom
Senior Manager, Recruitment Marketing
At the company for 4 years 10 months
Reece White
Reece White
Senior Recruitment Marketing Manager | Technology & Phenom SME
At the company for 4 years 6 months

Marketing Leadership

Lisa Mathison
Lisa Mathison
Vice President Brand & Integrated Marketing
At the company for 1 year 1 month
Jenna Blanton
Jenna Blanton
Marketing Director, Clear Aligners
At the company for 4 years 9 months
Brad McGuire
Brad McGuire
Senior Manager, SEO/AIO
At the company for 1 year 1 month
Sara Nunez
Sara Nunez
Marketing Manager
At the company for 2 years

Headcount Trend

Current headcount: ~9K

Recent News

GC America, Aspen Dental partner, launch COE-SOFT Print
Dec 16, 2025 • DrBicuspid.com
Aspen Dental Practice Owner Dr. Chedly Vincent Named Diplomate in Implant Dentistry
Dec 8, 2025 • PR Newswire
Aspen Dental opens new practice in Palestine
Nov 7, 2025 • Palestineherald.com
Aspen Dental Hit With Disability Bias Suit From Ex-Employee (1)
Nov 3, 2025 • Bloomberg Law News
Aspen Dental Appoints Two New Implant Clinical Directors
Nov 3, 2025 • Dentistry Today
Aspen Dental Expands in Northern Colorado with New Foothills Mall Location
Oct 17, 2025 • NorthFortyNews.com
The Aspen Group Enhances Patient Experience with Planmeca Digital Imaging at Aspen Dental Locations Nationwide
Oct 15, 2025 • The AI Journal
The Aspen Group Enhances Patient Experience with Planmeca Digital Imaging at Aspen Dental Locations Nationwide
Oct 15, 2025 • Financial Times
1,100 Aspen Dental locations to receive Planmeca Viso, ProMax CBCT and intraoral imaging via The Aspen Group
Oct 15, 2025 • Stock Titan
Planmeca announces partnership with The Aspen Group to deliver premium imaging technology for US-wide network of dental practices
Oct 15, 2025 • Cision News
The Aspen Group Enhances Patient Experience with Planmeca Digital Imaging at Aspen Dental Locations Nationwide
Oct 15, 2025 • PR Newswire
Planmeca announces partnership with The Aspen Group to deliver premium imaging technology for US-wide network of dental practices
Oct 15, 2025 • Cision News
The Aspen Group Earns Brandon Hall Group’s “Best Use of AI for HR” Award
Oct 8, 2025 • Dentistry Today
Aspen Dental® and Forward Science® Team Up to Elevate Periodontal Care Nationwide
Sep 29, 2025 • PR Newswire
$18.7M Aspen Dental privacy class action settlement
Sep 16, 2025 • Class Action Lawsuits
Aspen Dental opens office in Benton Harbor
Sep 5, 2025 • Second Wave Media
Patients speak out over alleged poor care at Aspen Dental
Sep 4, 2025 • kcentv.com
Aspen Dental and ClearChoice Anchor Strong Growth, Innovation Across The Aspen Group's Multi-Brand Healthcare Portfolio
Aug 25, 2025 • PR Newswire
Aspen Dental, Popeyes under construction in Lapeer this summer
Aug 20, 2025 • The County Press
Aspen Dental reaches $18.7M settlement in data tracking case
Aug 5, 2025 • Dentistry IQ
VFW Teams Up with Aspen Dental to Improve Access to Care for Veterans and Their Families
Jul 25, 2025 • Veterans of Foreign Wars
Aspen Dental Named 2025 Dental Innovator for Signature Elite Denture
Jul 24, 2025 • Yahoo Finance
Aspen Dental Named 2025 Dental Innovator for Signature Elite Denture
Jul 24, 2025 • Lelezard
When Private Equity Firms Acquire Dental Practices, Patients Pay the Price
Jul 23, 2025 • Truthout
Aspen Dental $18.7M Pixel Tracking Class Action Settlement
Jul 23, 2025 • Claim Depot
Marcus & Millichap Brokers $2M Sale of Retail Property in Franklin, North Carolina Leased to Aspen Dental
Jul 10, 2025 • REBusinessOnline
Optimal Oral Health is the Goal for Philips and Aspen Dental
May 5, 2025 • Dentistry Today
Aspen Dental Appoints New Clinical Leader
Apr 29, 2025 • Dentistry Today
Aspen Dental Practice Owner Dr. Mithila Sharma Steps into Clinical Support Leadership Role
Apr 29, 2025 • PR Newswire
Aspen Dental opens in Carson City
Mar 26, 2025 • Northern Nevada Business Weekly
Aspen Dental's Signature Elite Denture
Mar 14, 2025 • Dental Economics
Aspen Dental Introduces GLO Whitening Technology
Mar 6, 2025 • Dentistry Today
Aspen Dental and Ivoclar Launch Signature Elite Denture, Setting a New Standard for Patient Care
Feb 13, 2025 • PR Newswire
Aspen Dental partners with vVardis
Feb 11, 2025 • DrBicuspid.com
Aspen Dental Adds Dr Mindy J. Streem as Director of Orthodontic Support
Feb 6, 2025 • Orthodontic Products
Aspen Dental Welcomes Orthodontic Leader Dr. Mindy J. Streem as Director of Orthodontic Support
Feb 6, 2025 • PR Newswire
Aspen Dental® and vVARDIS Announce Partnership to Fight Tooth Decay
Feb 4, 2025 • PR Newswire
Aspen Dental CBCE program
Jan 14, 2025 • American Dental Association
Aspen Dental opens new practice in Noblesville
Dec 20, 2024 • The Hamilton County Reporter
Aspen Dental Marks 10 Years of Transforming Smiles and Lives Through Social Impact Initiatives
Dec 18, 2024 • PR Newswire
Aspen Dental® Opens New Practice in Woodbridge
Nov 19, 2024 • Prince William Living
Aspen Dental® Celebrates 20 Years of Its Practice Ownership Program
Nov 12, 2024 • PR Newswire
ASPEN DENTAL PROVIDES FREE DENTAL CARE TO 3,000 MILITARY VETERANS AND SPOUSES
Nov 6, 2024 • MultiVu
‘The dentist laughed at her’: Woman says Aspen Dental insisted on taking out more teeth than she needed
Nov 1, 2024 • The Daily Dot
Philips and Aspen Dental launch multi-year Sonicare-brand partnership
Oct 30, 2024 • Philips
Philips and Aspen Dental Launch Multi-Year Sonicare-Brand Partnership
Oct 30, 2024 • Dentistry Today

Links

www.aspendentaljobs.comLinkedInX (Twitter)