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8 marketing jobs

Aspen Dental logo
10 days ago

Vice President, Brand and Integrated marketing

Aspen Dental

Chicago, IL (Unknown)Full time$250K/yr – $285K/yr
Aspen Dental logo
3 weeks ago

Marketing Manager for Motto Clear Aligners

Aspen Dental

Chicago, IL (On-site)Full time$100K/yr – $130K/yr
Aspen Dental logo
1 month ago

Vice President, Brand and Integrated marketing

Aspen Dental

Chicago, IL (On-site)Full time$250K/yr – $285K/yr
Aspen Dental logo
3 months ago

VP, Brand & Content Optimization

Aspen Dental

Chicago, IL (On-site)Full time$220K/yr – $270K/yr
Aspen Dental logo
4 months ago

Vice President of Performance Marketing

Aspen Dental

Chicago, IL (On-site)Full time$220K/yr – $270K/yr
Aspen Dental logo
4 months ago

Sr. Manager, External Communications

Aspen Dental

New York, USA (Remote)Full time$125K/yr – $145K/yr
Aspen Dental logo
4 months ago

Sr. Manager, External Communications

Aspen Dental

Chicago, IL (On-site)Full time$125K/yr – $145K/yr
Aspen Dental logo
5 months ago

Manager, Social Media & Content Strategist

Aspen Dental

Chicago, IL (On-site)Full time$78K/yr – $100K/yr

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8 jobs
Aspen Dental logo

Vice President, Brand and Integrated marketing

Aspen Dental

Chicago, IL (Unknown)

$250K/yr - $285K/yrIn-houseFull-timeSenior level12+ years exp.
10 days ago
Aspen Dental logo

Marketing Manager for Motto Clear Aligners

Aspen Dental

Chicago, IL (On-site)

$100K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
3 weeks ago
Aspen Dental logo

Vice President, Brand and Integrated marketing

Aspen Dental

Chicago, IL (On-site)

$250K/yr - $285K/yrIn-houseFull-timeSenior level12+ years exp.
1 month ago
Aspen Dental logo

VP, Brand & Content Optimization

Aspen Dental

Chicago, IL (On-site)

$220K/yr - $270K/yrIn-houseFull-timeSenior level15+ years exp.
3 months ago
Aspen Dental logo

Vice President of Performance Marketing

Aspen Dental

Chicago, IL (On-site)

$220K/yr - $270K/yrIn-houseFull-timeSenior level15+ years exp.
4 months ago
Aspen Dental logo

Sr. Manager, External Communications

Aspen Dental

New York, USA (Remote)

$125K/yr - $145K/yrIn-houseFull-timeSenior level10+ years exp.
4 months ago
Aspen Dental logo

Sr. Manager, External Communications

Aspen Dental

Chicago, IL (On-site)

$125K/yr - $145K/yrIn-houseFull-timeSenior level10+ years exp.
4 months ago
Aspen Dental logo

Manager, Social Media & Content Strategist

Aspen Dental

Chicago, IL (On-site)

$78K/yr - $100K/yrIn-houseFull-timeManager4+ years exp.
5 months ago
Aspen Dental logo
Aspen Dental

Vice President, Brand and Integrated marketing

Chicago, IL (Unknown)

$250K/yr – $285K/yrSenior Level12+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Leads the annual marketing strategy and brand for Aspen Dental, aligning with enterprise goals and driving integrated demand, acquisition, and patient experience initiatives.

  • Owns development of the annual plan and KPI framework
  • Leads cross-functional collaboration with Brand, Demand Gen, COEs, Operations, Sales, and Clinical teams
  • Manages a high-performing marketing team focused on collaboration and executional excellence

Job Description

Responsibilities

  • Leadership and Strategy
  • Lead the development and execution of Aspen Dental’s annual marketing plan, aligned with TAG’s enterprise marketing strategy and its mission to deliver consumer-centric healthcare.
  • Translate enterprise strategy into integrated marketing plans spanning brand, demand generation, partnerships, and lifecycle marketing.
  • Partner closely with Aspen Dental brand leadership, Field Operations, Sales, Clinical, Product, and Corporate teams to ensure marketing priorities are aligned with business needs and operational realities.
  • Manage and develop a high-performing marketing team with clear accountability, strong talent development, and a culture of collaboration and executional excellence.
  • Brand & Integrated Marketing
  • Lead brand strategy, positioning, and messaging for Aspen Dental, in alignment with enterprise brand standards, to strengthen market leadership and emotional connection with consumers.
  • Ensure consistent, compelling storytelling and brand expression across all consumer touchpoints, including media, digital, in-center experiences, and partnerships.
  • Own Aspen Dental’s social media strategy and editorial direction; partner with the Paid Social and Creative Centers of Excellence to extend reach, engagement, and measurable business impact across all major platforms.
  • Partner with operations and clinical leaders to ensure the brand promise is delivered consistently through the patient experience.

Requirements

  • 12+ years of progressive marketing experience, with a strong track record of driving revenue-generating growth through performance marketing, direct response, and full-funnel acquisition strategies in B2C or consumer-facing environments.
  • Proven leadership experience managing high-performing marketing teams across paid media, digital commerce, lifecycle marketing, and growth functions.
  • Demonstrated experience operating in a matrixed or shared-services marketing model, with proven ability to drive results through cross-functional partners and Centers of Excellence without direct line authority over every capability.
  • Deep expertise in direct response marketing, including test-and-learn methodologies, conversion rate optimization, funnel analytics, and CAC/LTV optimization.
  • Demonstrated ability to execute high-impact acquisition engines across paid, owned, and lifecycle channels while maintaining disciplined ROI and financial accountability.
  • Advanced digital marketing acumen, including experience leveraging automation, personalization, AI-enabled tools, and intelligent content systems to improve speed-to-lead and acquisition performance.
  • Strong analytical and strategic mindset, with the ability to translate data, consumer insights, and market signals into clear action and business impact.
  • Experience partnering cross-functionally with Sales, Operations, Product, Clinical, and Technology teams to drive integrated growth outcomes.
  • Excellent communication skills, with the ability to partner with senior leaders and align cross-functional teams around growth priorities.
  • Results-oriented leader who thrives in fast-paced, complex environments and brings an execution-focused mindset to evolving organizations.

Benefits

  • A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Aspen Dental logo

Aspen Dental

3.1 Glassdoor

When you say “Yes” to Aspen Dental, you get a great career and so much more. From mentors invested in your success, to a support network that has your back, joining Aspen Dental can give you the career you never imagined and the financial well-being to live the life you always wanted. When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up withtheir dental health—affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 20 years later, we’ve launched more than 900 Aspen Dental locations—by doing so, I’m proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.Aspen Dental now joins a new portfolio of businesses with TAG - The Aspen Group as their parent business support company for our suite of healthcare brands.ABOUT TAG - THE ASPEN GROUPTAG was built on the simple idea of bringing better healthcare to more people. TAG and the independent healthcare practices it supports operate more than 1,100 locations in 45 states through its four healthcare support companies: Aspen Dental®, ClearChoice®, WellNow® and ChapterSM. Combined, the companies serve more than 30,000 patients a day and more than 8 million patients each year. TAG is headquartered at 800 W. Fulton Market in Chicago.

Founded in 1998
Chicago, Illinois, USA
8.9K employees (57 in marketing)
www.aspendentaljobs.com
44% recommend to a friend
59% CEO approval

Headcount Trend

Current headcount: ~9K

Marketing Team

Marketing Team Size
23 (0% of company)
Median Career Experience
9 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
3

People

HR / Recruitment

Allyson Bottom
Allyson Bottom
Senior Manager, Recruitment Marketing
At the company for 4 years 8 months
Reece White
Reece White
Senior Recruitment Marketing Manager | Technology & Phenom SME
At the company for 4 years 4 months

Marketing Leadership

Lisa Mathison
Lisa Mathison
Vice President Brand & Integrated Marketing
At the company for 11 months
Jenna Blanton
Jenna Blanton
Marketing Director, Clear Aligners
At the company for 4 years 7 months
Brad McGuire
Brad McGuire
Senior Manager, SEO/AIO
At the company for 11 months
Sara Nunez
Sara Nunez
Marketing Manager
At the company for 1 year 10 months

Recent News

GC America, Aspen Dental partner, launch COE-SOFT Print
Dec 16, 2025 • DrBicuspid.com
Aspen Dental Practice Owner Dr. Chedly Vincent Named Diplomate in Implant Dentistry
Dec 8, 2025 • PR Newswire
Aspen Dental opens new practice in Palestine
Nov 7, 2025 • Palestineherald.com
Aspen Dental Hit With Disability Bias Suit From Ex-Employee (1)
Nov 3, 2025 • Bloomberg Law News
Aspen Dental Appoints Two New Implant Clinical Directors
Nov 3, 2025 • Dentistry Today
Aspen Dental Expands in Northern Colorado with New Foothills Mall Location
Oct 17, 2025 • NorthFortyNews.com
The Aspen Group Enhances Patient Experience with Planmeca Digital Imaging at Aspen Dental Locations Nationwide
Oct 15, 2025 • The AI Journal
The Aspen Group Enhances Patient Experience with Planmeca Digital Imaging at Aspen Dental Locations Nationwide
Oct 15, 2025 • Financial Times
1,100 Aspen Dental locations to receive Planmeca Viso, ProMax CBCT and intraoral imaging via The Aspen Group
Oct 15, 2025 • Stock Titan
Planmeca announces partnership with The Aspen Group to deliver premium imaging technology for US-wide network of dental practices
Oct 15, 2025 • Cision News
The Aspen Group Enhances Patient Experience with Planmeca Digital Imaging at Aspen Dental Locations Nationwide
Oct 15, 2025 • PR Newswire
Planmeca announces partnership with The Aspen Group to deliver premium imaging technology for US-wide network of dental practices
Oct 15, 2025 • Cision News
The Aspen Group Earns Brandon Hall Group’s “Best Use of AI for HR” Award
Oct 8, 2025 • Dentistry Today
Aspen Dental® and Forward Science® Team Up to Elevate Periodontal Care Nationwide
Sep 29, 2025 • PR Newswire
$18.7M Aspen Dental privacy class action settlement
Sep 16, 2025 • Class Action Lawsuits
Aspen Dental opens office in Benton Harbor
Sep 5, 2025 • Second Wave Media
Patients speak out over alleged poor care at Aspen Dental
Sep 4, 2025 • kcentv.com
Aspen Dental and ClearChoice Anchor Strong Growth, Innovation Across The Aspen Group's Multi-Brand Healthcare Portfolio
Aug 25, 2025 • PR Newswire
Aspen Dental, Popeyes under construction in Lapeer this summer
Aug 20, 2025 • The County Press
Aspen Dental reaches $18.7M settlement in data tracking case
Aug 5, 2025 • Dentistry IQ
VFW Teams Up with Aspen Dental to Improve Access to Care for Veterans and Their Families
Jul 25, 2025 • Veterans of Foreign Wars
Aspen Dental Named 2025 Dental Innovator for Signature Elite Denture
Jul 24, 2025 • Yahoo Finance
Aspen Dental Named 2025 Dental Innovator for Signature Elite Denture
Jul 24, 2025 • Lelezard
When Private Equity Firms Acquire Dental Practices, Patients Pay the Price
Jul 23, 2025 • Truthout
Aspen Dental $18.7M Pixel Tracking Class Action Settlement
Jul 23, 2025 • Claim Depot
Marcus & Millichap Brokers $2M Sale of Retail Property in Franklin, North Carolina Leased to Aspen Dental
Jul 10, 2025 • REBusinessOnline
Optimal Oral Health is the Goal for Philips and Aspen Dental
May 5, 2025 • Dentistry Today
Aspen Dental Appoints New Clinical Leader
Apr 29, 2025 • Dentistry Today
Aspen Dental Practice Owner Dr. Mithila Sharma Steps into Clinical Support Leadership Role
Apr 29, 2025 • PR Newswire
Aspen Dental opens in Carson City
Mar 26, 2025 • Northern Nevada Business Weekly
Aspen Dental's Signature Elite Denture
Mar 14, 2025 • Dental Economics
Aspen Dental Introduces GLO Whitening Technology
Mar 6, 2025 • Dentistry Today
Aspen Dental and Ivoclar Launch Signature Elite Denture, Setting a New Standard for Patient Care
Feb 13, 2025 • PR Newswire
Aspen Dental partners with vVardis
Feb 11, 2025 • DrBicuspid.com
Aspen Dental Adds Dr Mindy J. Streem as Director of Orthodontic Support
Feb 6, 2025 • Orthodontic Products
Aspen Dental Welcomes Orthodontic Leader Dr. Mindy J. Streem as Director of Orthodontic Support
Feb 6, 2025 • PR Newswire
Aspen Dental® and vVARDIS Announce Partnership to Fight Tooth Decay
Feb 4, 2025 • PR Newswire
Aspen Dental CBCE program
Jan 14, 2025 • American Dental Association
Aspen Dental opens new practice in Noblesville
Dec 20, 2024 • The Hamilton County Reporter
Aspen Dental Marks 10 Years of Transforming Smiles and Lives Through Social Impact Initiatives
Dec 18, 2024 • PR Newswire
Aspen Dental® Opens New Practice in Woodbridge
Nov 19, 2024 • Prince William Living
Aspen Dental® Celebrates 20 Years of Its Practice Ownership Program
Nov 12, 2024 • PR Newswire
ASPEN DENTAL PROVIDES FREE DENTAL CARE TO 3,000 MILITARY VETERANS AND SPOUSES
Nov 6, 2024 • MultiVu
‘The dentist laughed at her’: Woman says Aspen Dental insisted on taking out more teeth than she needed
Nov 1, 2024 • The Daily Dot
Philips and Aspen Dental launch multi-year Sonicare-brand partnership
Oct 30, 2024 • Philips
Philips and Aspen Dental Launch Multi-Year Sonicare-Brand Partnership
Oct 30, 2024 • Dentistry Today