Build the marketing strategy for Auth0 Developers, collaborating with the broader Marketing, Product, and Developer Led Growth teams to execute initiatives to drive customer acquisition.
Act as a bridge between the Marketing teams and the Developer Led Growth (DLG) Self Service team to ensure the Company marketing strategy is aimed at maximizing DLG funnel goals.
Partner with Marketing for nurture campaigns, webinars, social media, and blog posts that tell the story of how Auth0product supports startups, developers and nonprofit organizations.
Champion Developer Experience: Advocate for Auth0’s developer-centric features internally and externally, leading product and feature launches, creating market-validated content.
Stay Informed: Build deep knowledge of the identity landscape, Auth0 solutions, and developer use cases to inform strategy and execution.
Create, roll out, and maintain non-technical content such as web copy and content, demos, videos, workshops, tutorials, blogs, and events to connect Auth0’s capabilities to customer needs.
Develop Messaging & Positioning: Craft and implement clear, concise, and developer-friendly messaging and positioning for Auth0’s solutions, translating complex technical concepts into impactful narratives.
Contribute to the full lifecycle of campaigns, from ideation and development to launch and optimization, including Paid and Digital marketing.

Experience in communicating directly with developers and working with organizations/platforms that service them
Strong understanding of the unique needs of the developer persona
Proficiency in reporting funnel metrics
Outstanding written and verbal communication skills
Experience working in a fast-paced environment
Thrive (Push, push, push) to get things done in a complex environment
Demonstrated ability to collaborate with teams in a fast-moving, dynamic and sometimes ambiguous business environment across time zones
Transparency and comfort working with open communication channels

Senior Developer Marketing Specialist (Auth0)